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Green Marketing
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Green Marketing

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a presentation dealing with all aspects of green marketing.

a presentation dealing with all aspects of green marketing.

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Green Marketing Green Marketing Presentation Transcript

  • GREEN MARKETING
    ANIL DHANKHAR
  • GREEN MARKETING
    All activities designed to generate and facilitate
    any exchanges intend to satisfy human needs
    or wants , such that satisfaction of these needs
    & wants occurs, with minimal detrimental impact
    on the natural environment.
    OR
    It is the marketing of products that are presumed
    to be environmentally safe.
  • Why it is important?
    Limited sources to satisfy world’s unlimited wants.
    It is important for the firm to utilize the limited resources satisfying the consumer needs as well as organization’s selling objectives.
  • 4P’s of Green Marketing
    Product
    Price
    Place
    Promotion
  • Why firms are adopting it?
    Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives.
    Organizations believe they have a moral obligation to be more socially responsible.
    Governmental bodies are forcing firms to become more responsible.
    Competitors' environmental activities pressure firms to change their environmental marketing activities.
    Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior.
  • What government do ?
    Governmental regulations relating to environmental marketing are designed to protect consumers in several ways-;
    1) reduce production of harmful goods or by-products
    2) modify consumer and industry's use and/or consumption of harmful goods
    3) ensure that all types of consumers have the ability to evaluate the environmental composition of goods.
  • BENEFITS OF GREEN MARKETING
    OPPORTUNITIES:
    SOCIAL RESPONSIBILITY
    DIFFERENTIATING PRODUCTS
    EFFECTIVE UTILIZATION OF RESOURCES
  • DO THIS…..
    LESS USE OF POLYTHENE
    LESS USE OF MOBILE PHONE
    CRUSH PLASTIC BOTTLE AFTER USE
    USE DISPOSABLE ITEMS
    LOVE NATURE
    SAVE WATER
    SAVE FUEL
    AVOID SMOKING
    MANY MORE………………………..
  • THANK YOU FOR LISTENING