Green Marketing

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a presentation dealing with all aspects of green marketing.

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Green Marketing

  1. 1. GREEN MARKETING<br /> ANIL DHANKHAR<br />
  2. 2. GREEN MARKETING<br />All activities designed to generate and facilitate<br /> any exchanges intend to satisfy human needs<br /> or wants , such that satisfaction of these needs<br />& wants occurs, with minimal detrimental impact<br /> on the natural environment.<br /> OR<br /> It is the marketing of products that are presumed <br /> to be environmentally safe.<br />
  3. 3.
  4. 4. Why it is important?<br />Limited sources to satisfy world’s unlimited wants.<br />It is important for the firm to utilize the limited resources satisfying the consumer needs as well as organization’s selling objectives.<br />
  5. 5. 4P’s of Green Marketing<br />Product<br />Price<br />Place<br />Promotion<br />
  6. 6. Why firms are adopting it?<br />Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives.<br />Organizations believe they have a moral obligation to be more socially responsible.<br />Governmental bodies are forcing firms to become more responsible.<br />Competitors&apos; environmental activities pressure firms to change their environmental marketing activities.<br />Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior.<br />
  7. 7. What government do ?<br /> Governmental regulations relating to environmental marketing are designed to protect consumers in several ways-;<br /> 1) reduce production of harmful goods or by-products<br /> 2) modify consumer and industry&apos;s use and/or consumption of harmful goods<br /> 3) ensure that all types of consumers have the ability to evaluate the environmental composition of goods.<br />
  8. 8. BENEFITS OF GREEN MARKETING<br />OPPORTUNITIES:<br />SOCIAL RESPONSIBILITY<br />DIFFERENTIATING PRODUCTS<br />EFFECTIVE UTILIZATION OF RESOURCES<br />
  9. 9. DO THIS…..<br />LESS USE OF POLYTHENE<br />LESS USE OF MOBILE PHONE<br />CRUSH PLASTIC BOTTLE AFTER USE<br />USE DISPOSABLE ITEMS<br />LOVE NATURE<br />SAVE WATER<br />SAVE FUEL<br />AVOID SMOKING<br />MANY MORE………………………..<br />
  10. 10. THANK YOU FOR LISTENING<br />

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