1. In what ways do you think your use, develop or challengesforms and conventions of real media products?When making my music magazine Idid not want it to differ drasticallyfrom most music magazines. Iwanted to make sure that mymagazine still caught the essence oftypical codes and conventions of amusic magazine but at the sametime is unique and different for it toappeal to my target audience.When it came to my front cover Iwanted it to appeal to my readersand make them want to buy mymagazine, by following specific orsimilar layouts to other musicmagazines for my front cover. I didthis by placing the strap lines sothat they would follow the outlineof my front cover star.
I wanted to make sure that my readers do not find my front coverconfusing by placing my strap lines and features all over the cover. Ichallenged other music magazine by being quite flexible with thecolour choices I have used for my front cover. I feel that most musicmagazines go for the typical white, black and grey background colourand then add a pop of colure through the cover star’s attire. However Iwent for ranges of colours from yellows, blues and burgundy because Ifelt that these particular colours brought out and put a lot of emphasison the genre of my magazine which is indie. Furthermore I believe thatthe genre I have chosen for my magazine adds to challenging otherpopular music magazine. This is because indie has not been a genrethat has been brought out into a magazine format by itself. It hasalways been intertwined with another genre such as NME magazinewhich uses both indie and rock genres.I did not want to challenge other music magazines with the style of myfront cover photo. I wanted to make sure that the photo I used for myfront cover was simple yet still effective, not to over the top for itconvey different messages about my magazine. I dressed my cover starin a casual yet smart outfit by combining a straight cut blazer with acoloured checked shirt to give a more relaxed feel.
2. How does your media product represent particular socialgroups?With todays generation I wanted to makesure that my magazine did not push theboundaries when it came to representing acertain type of person or group. I targetedmy magazine at a audience between theages of 16-24. In this present day a lot ofpeople already have a negativeinterpretation of the people associated inthis age group. In my magazine I wanted toassert the message that the artists arepeople who worked to where they are andnot people who are successful because theyhave a plausible voice but their image is themain reason why they have been successful.I also believe my magazine showsoriginality. The picture of the artist’s used inmy magazine show how different anddistinctive they are. I think my magazineportrays this generation of people as beingindividual and not being a follower of acrowd instead of standing out amongst thecrowds.
3. What kind of media institution will distribute your product and why? There are two main media institutions that I would choose between to distribute my product: International Publishing Company (IPC) and Bauer Media Group. IPC Media is one of the UKs leading magazine consumer magazine and digital publisher. It has a huge product portfolio and sells over 350 million copies every year. IPC Media already distribute music magazine NME and Guitar. Both complete opposite genre and target audience. Bauer Media Group is a large German publishing company that operates in 15 countries worldwide. It publishes music magazines MOJO, Kerrang and Q. I would want IPC Media to distribute my music magazine. Firstly it is one of the UKs most successful magazine distributors; This tells me that IPC Media is able to market my magazine at the demographic audience of 16- 24. The Bauer Media Group has a lot of successful history distributing a huge mass of music magazine such as MOJO, Kerrang and Q. However I feel that my magazine would not be successful selling because of the amount of competition. Whereas IPC Media only distribute two magazines: NME and Guitar. I believe that my magazine is more suited with their product portfolio when it comes to music magazines.
4. Who would be the audience for your music magazine and why?When conducting my research and my questionnaire I found thatpeople between the ages of 16-24 were a lot more interested in thegenre that I wanted to create my magazine for. My research alsoshowed me that NME was the only magazine selling an indie genre ofmusic however this was intertwined with rock. This meant that therewas not a magazine that solely focused on the indie genre of music,and therefore there was a gap in the market.I chose to target my magazine at a younger audience because I feltthat todays generation of young adults have become a lot more awareof indie music and are starting to become more influenced by indiemusic through festivals such as Reading and Leeds. Furthermore a lotof artist’s in the music industry today come from the indie genre ofmusic such Ed Sheeran who won awards for British Breakthrough Artistof the year in both 2011 and 2012 and has become so popular since hefirst hit the music scene uploading videos on Youtube which has ledhim to become extremely well known with the young adults.
5. How did you attract or address your audience?I think when it comes to making a magazine that is aimed atmore of a younger group of people you need to make surethat you develop a product that they want to read and doesnot comes across as boring or just another music magazine. Imade my front cover using a mixture of bright colours andstrong dark colours that together complement one another tostand which I thought would be important for readers withinmy target audience because it will make them want to pick upa magazine that looks unique besides other magazines. Also Iused specific artist’s that I featured on both front cover andcontents page that very well known within the indie genre ofmusic and artist that readers can relate to be inspired by. Priceis another factor that I believe plays a big part in attractingyour target audience. My questionnaire showed that peoplewould not be willing to pay more than £2.50 for a musicmagazine so therefore I decided to price my magazine at £2. Iwanted to make sure that my magazine did not come acrossas being too expensive because the majority of my readerswill be students and they will not be willing to spend a lot ofmoney on a magazine. My magazine will also be publishedmonthly and will feature articles such as interviews, latestnews, monthly reviews and more. This gives my readers achance to do some research on the artists that are featured inthe magazines and upcoming artists too.
6. What have you learned about technologies from the process of constructing this product?When making my music magazine I used the Adobe softwareFireworks CS5 when creating my front cover, contents page anddouble page spread. I found Youtube on how to work your wayaround the different features it offers. This was extremelyhelpful and after a few attempts I found it a lot easier to use thesoftware. When taking my photos for my magazine I made surethat they would be of high quality and therefore I used aprofessional Nikon camera. The high quality photos helped mymagazine look more presentable and professional. Having useda range of technologies helped me learn how much of adifference it makes when trying to produce a product that needsto look of the highest standard and quality.
7. Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?When making the school magazine it wasa lot easier when it came to taking photosbecause I was able to use school facilitiesalso coming up with features to include inthe contents page. When creating mypreliminary task I was using basic editingtools and creating basic logos and fontsfor my school magazine that did notconsist of much skill. As well as the lookof the school magazine, attracting to anaudience was a lot easier because you area lot more aware of what is happening ina school environment and what you caninclude in your magazine to makestudents want to read it.
When making the actual music magazine, it was a lot more stressful because I was finding itharder to create a front cover that captured the essence of an indie magazine. It was also stressfultrying to create a contents page that looked as if it could be the contents page of a real magazine. Ilooked at a range of different front covers and contents pages of different music magazines forinspiration of what I could create for my own. Looking back at my preliminary task I can see thatthere is a big difference between the standard and quality of it compared to my music magazine. Ithink this was because when I first start using the software for my preliminary task I was not asfamiliar as to when I started my music magazine. Through the making of my music magazine Iwas constantly learning new things such as how to add more detail, colour changing and effects. Ialso learnt what works best for successful music magazines and how they are able to please thepublic eye with the overall look of a magazine. This allowed me to gain more knowledge on whatI should include in my magazine and the detail and positioning of my page layout. When I startedmy music magazine I was definitely a lot more aware of what I wanted and paid a lot of attentionto detail in getting the look of my music magazine perfect.