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  • 1. Our team o Sarang Panchal completed his Bachelors of Commerce degree in the year 1982 from Sydenham College, Mumbai. For the Post Graduation he went on to pursue the Master’s degree in Management studies from the prestigious Jamnalal Bajaji Institute of Management Studies, Mumbai. o Panchal has over two decades of research, marketing and consulting experience. His career kick started at Procter & Gamble India Ltd as a Research Executive and later climbed the ladder as a Research Manager with MRAS. Subsequently, he assumed partnership at MRAS Burke between 1986-1989 .He then worked in companies such as Dun & Bradstreet, VNU and The Nielsen Company. Before he branched off as an independent consultant and also joined the board of various companies, his last role was asSarang Panchal Managing Director, Asia Pacific for the Customized researchChief Mentor, Market division of The Nielsen Company. Here he handled custom researchResearch business in 17 countries across Asia Pacific.
  • 2. Our team o Having pioneered volume forecasting in India while at Nielsen, Panchals forte is New Product Research as well as rounded experience across business verticals. Across his career he has worked on virtually all types of research ranging from Custom research, Audits, TV monitoring, Consumer Panels, Readership Studies to Online panels. o He has presented papers at the forums such as the Market Research Society of India as well as National level Industry Bodies like FICCI and CII. He also made significant contributions to the Brand Protection committee pioneered by FICCI. He has taught Market research at leading colleges and management institutes in the country. He is currently based in Mumbai.Sarang PanchalChief Mentor, MarketResearch