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  • 1. “ Intelligence Everywhere” Presented By: - Anil Kumar 2007-2009
  • 2. Introduction
    • First to enter in Indian market.
    • Founded by Galvin Brothers.
    • Name was adopted in 1947
    • Deals in Laptops, Cordless phones, Camera, Semi-Conductors, Wireless communication,
  • 3. Marketing Strategy
    • Captured mass market.
    • Launched a phone costing Rs.1600.
    • Launched MOTOFLIP costing under Rs.4000.
    • Widen their product portfolio.
    • Collaborated with cellular service provider.
    • Enhanced their distribution network.
    • Youth- Target Audience
  • 4. Promotional Strategy
    • Used 360 degree marketing.
    • “Guess the Motostar”.
    • Funded NGOs in Bangalore
    • Spend online 20% more than any other brand.
    • Developed consumer engagement initiative
  • 5.  
  • 6. Positioning
    • No belief in the brand.
    • No support from retailers and consumers.
    • Narrow product portfolio.
    • Poor brand awareness.
    • Market share
  • 7. Repositioning
    • Wide product portfolio.
    • Enhance its distribution network.
    • Targeted on youth.
    • 360 degree marketing.
    • Market share
  • 8. SWOT Analysis
  • 9. STRENGTH
    • Globally number one.
    • World wide operation.
    • Wide portfolio.
    • Distribution
    • Oomph value!
  • 10. WEAKNESS
    • Not treated as User Friendly.
    • Poor Performance.
    • Less Penetration.
    • Less Resale Value.
  • 11. OPPURTUNITY
    • Benefit of brand to wide its product line.
    • Market of India and China.
    • Risk Involvement.
    • Can enhance its sale in CDMA category.
  • 12. THREATS
    • Nokia and other competitors.
    • Can be thrown out for poor performance.
    • Perception of Indian Consumers.
  • 13. CONCLUSION
    • MOTOROLA- No. 2 player.
    • Penetration and Brand Awareness
    • Long term survival.
    • Promotional Activities.
  • 14. Thank you