Design Logic for BlueAnt Digital Talks

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Design Logic for BlueAnt Digital Talks

  1. 1. Design thinking in everyday life Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Form follows Function. (Luis Sullivan, 1896) Form follows Meaning. (Reinhart Butter, 1989) Lacie ‘petite key’ by 5.5 designers Shujoy Chakraborty Ph.D (Design), M.Des, B.Arch design thinking | design research | product innovation Presented to
  2. 2. Living in a designed society Wake up to design everday Experience design everywhere Walk through designed streets Study in designed universities Above: EPFL Zurich, Switzerland Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  3. 3. Living in a designed society Use designed spaces Use designed services Above: BikeMi, bike sharing Milano Experience designed systems Above: Milan (Italy) Metro: yellow line Experience designed systems Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  4. 4. Living in an un-designed society Walk through un-designed streets Study in un-designed universities Eat un-designed food Eat in un-designed restaurants Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  5. 5. Living in an un-designed society Experience un-designed services Experience un-designed shopping Accept un-designed products Above: Wheelchair in an airport Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  6. 6. Standardisation in a designed society For each service a standardised icon Consistent usage of colors and fonts Consistent usage across locations Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  7. 7. User experience becomes intuitiveConsistent indication for every street All important city layers are indicated Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  8. 8. Non-standardisation in an un-designed society Critical services are non-uniformly indicated Improvisation ‘jugaad’ is accepted No clarity of communication Concept of iconography is weak Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  9. 9. Non-standardisation in an un-designed society Improvisation ‘jugaad’ is accepted Above: Ahmedabad airport Emergency indications are poorly designed Above: 2° AC compartment- Indian Railways Life threatening warnings illegible Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  10. 10. Too much detailing Over detailing leads to confusion Cartoonish proportions Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  11. 11. ‘Hard vs Soft’ spaces Un-designed is ‘Hard’ 2° A.C. Indian Railways designed is ‘Soft’ Treno di notte- Trenitalia (Italy) Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  12. 12. Sensitivity to details Thought out details lead to consistency reducing stress on the user Inconsistent details lead to stress on the user Presented for BlueAnt Digital, New Delhi -India: 23/5/2014
  13. 13. Sensitivity to consistency Systemic level design leads to consistency
  14. 14. Sensitivity to consistency Logo Digital identity Smart cardPhysical identity
  15. 15. Sensitivity to simplicity Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Do not use conflicting fonts and colors Use large fonts and coordinated colors
  16. 16. Sensitivity to information Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Metro map of ATM service Milan: all facilties are indicated Metro map of DMRC service Delhi: no facilties are indicated
  17. 17. Sensitivity to usability Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 lack of usability Thought given to usability
  18. 18. Sensitivity to Design Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Rubbish bin Plastic chair Ice-cream brick
  19. 19. Sensitivity to packaging Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Quality packaging communicates trust (olive oil €4) Usability increases pleasure (spices€2 each) All critical information present (chicken €3)
  20. 20. Sensitivity to packaging Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Material selection is important (bottle €2) Graphics are important (spaghetti €1) Protection is important (6 eggs €2)
  21. 21. Sensitivity to clearity Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Too much information No heirarchy Structure and layer the information Clear heirarchy
  22. 22. Make functions visible Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Do not hide the obvious and basics Above: 3 step operation to remove a contact
  23. 23. Consider symmetry and simplicity Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Proper use of geometry is important
  24. 24. Don’t introduce unknown symbols Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Do not hide critical functionality behind arbitary icons Critical functionality should be clearly mapped and visible
  25. 25. Reduce is not always simple Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Less is not always better Google page 2014 Google page 2004
  26. 26. Reduce is not always clear Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Iconography should be recognisable Too much reduction can take away clarity
  27. 27. Reduce can be archetypical Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Icons should communicate clarity of thought and purpose
  28. 28. Affordance Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Flat design shouldn’t take away from affordance
  29. 29. Consistency Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Consistency is critical for everyday use Above: Android 3.3 Consistency is critical for everyday use Above: Android 4.2
  30. 30. Further Reading Presented for BlueAnt Digital, New Delhi -India: 23/5/2014 Laws of Simplicity- John Maeda Emotional Design- Donald Norman
  31. 31. design thinking | design research | product innovation Delhi | Milan Sound logic behind great design. Disclaimer: All content in this document is copyrighted intellectual property of DesignLogic India.

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