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Top Tips to Run an Internal Corporate Social Responsbility Program
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Top Tips to Run an Internal Corporate Social Responsbility Program

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How to conduct a successful CSR program. This presentation picks the top tips to run an internal CSR program and summarizes my article in Simply-Communicate. ...

How to conduct a successful CSR program. This presentation picks the top tips to run an internal CSR program and summarizes my article in Simply-Communicate.
Read complete content at: http://bit.ly/JSUdot

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    Top Tips to Run an Internal Corporate Social Responsbility Program Top Tips to Run an Internal Corporate Social Responsbility Program Presentation Transcript

    • Top tips on how to run a successfulinternal corporate socialresponsibility programHow to conduct a successful CSR programRead complete content at: http://bit.ly/JSUdotAniisu K VergheseInternal Communications Leader, Career Coach and Authorwww.intraskope.comwww.intraskope.wordpress.com
    • DisclaimerDue care has been taken while preparingthis presentation but the author cannot beheld responsible for any misuse ormisrepresentation of information. Theviews expressed in this presentation arethose of the author and do not reflectthose of the organization he works for.Data for this presentation has been drawnfrom various sources and is gratefullyacknowledged.
    • The Context This presentation looks at how you can use effective internalcommunications to create a consistent experience for employees and allowthem to witness the impact of your CSR initiative.
    • Set context early Establish the purpose, goals and outcomes expected before the campaignkicks off. Allow participants to clarify expectations
    • Appeal to emotion Instead of ‘support the campaign by contributing funds’ share, ‘how Lakshmigot through school due to the funds we contributed’. Provide opportunities for staff to engage with NGOs they support.
    • Involve staff in the planning phase Converge a core team, brainstorm on suitable approaches. Integrate localoffice needs and factor challenges on the ground.
    • Provide autonomy Allow local teams to establish their own rhythm of running the campaignwithin the ambit of the overall theme. Empower managers to rope in enthusiastic people from their teams tochampion the cause.
    • Get leadership to participate actively Have leaders spearhead elements of the campaign and lead by example.
    • Make life simpler for campaigners• Provide easy-to-use templates, reduce time to market for campaigners andcreate simple tools to gauge impact and progress of the campaign.
    • Highlight success stories Recognize creative ideas and people who make a difference to thecampaign. Share best practices and refer them to the core team.
    • Report out periodically Consistent and periodic communication to stakeholders on the progress andmilestones covered helps keep everyone on the same page and lookingforward to the campaign’s outcomes.
    • Engage in healthy competition Allow for teams to compete in garnering funds. It helps to give the campaignthe attention it deserves.
    • Stay Connected Linkedin: http://in.linkedin.com/in/aniisu Twitter: www.twitter.com/aniisu Visit the book FB page :http://www.facebook.com/ICbook2012 E-mail: intraskope@yahoo.com Visit my blog: www.intraskope.wordpress.com