10 Key Take-Aways From my Book

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10 Key Take-Aways From my Book

  1. 1. 10 KEY TAKE-AWAYSFROM MY BOOK Internal Communications – Insights, Practices and Models (Sage Publications, 2012) http://www.facebook.com/ICbook2012
  2. 2. Join the fast growing domain and make a differenceAccording to the recently concluded 7th Generally Accepted Practices(GAP) study the area of internal communications is experiencingexpansion. In addition to growth in social media the public relations andcommunications field is experiencing growth in the areas of InternalCommunications, up from 47% to 58% of respondents have taken onresponsibility over the last two years.
  3. 3. Learn about the AIM framework forinternal communications• Alignment• Inclusiveness• Measurement
  4. 4. Leverage proven tools to influence yourorganization’s internal communications• Internal Communications Channel Selection Guide• Internal Communications Measurement Elements• Internal Communications Maturity Guide• Outsourcing vs In-sourcing Matrix• Agency Selection Template• Messages Matrix
  5. 5. Know how to get your career started withinternal communications• Tips to understand the role• How to manage the first few weeks• Questions to ask your manager• How to define a plan• How to craft a strategy
  6. 6. Ask the right questions to get ahead withinternal communications• Know what it takes to succeed as a professional• Gauge if you are suited for the role. Take the Self- Evaluation Guide• Learn questions you can pose to your stakeholders and to yourself
  7. 7. Be accepted as a credible communicatoramong leaders• Understand the Internal Communications Framework• Get a grip on the Internal Communications Flow Chart• Know how to distinguish between Touch and Impact for stakeholders• Learn more about the Internal Communications Process
  8. 8. Understand trends that impactorganizations and staff• Read case studies from India• Learn more about inclusive communication• Know what works in driving engagement with internal communication• How to work with leaders
  9. 9. Craft a robust social media integrationplan for internal communications• Leverage the Absorb-Adapt-Apply Model for Social Media Adoption• Understand issues in adoption• Learn how to overcome them
  10. 10. Know how to elevate your team’spresence• Learn how to listen• Understand your team better• Acknowledge concerns• Lead by example• Simplify work• Be a thought leader
  11. 11. Understand the role of messaging ininternal communications• What makes a message work• Learn from case studies using messaging• Understand what works and what doesn’t• Engage in case studies
  12. 12. Continue the dialogue• Visit FB page: http://www.facebook.com/ICbook2012• Book available at:• http://sagepub.in/browse/book.asp?bookid=1770&Subject_Name=&mode=1 (For India, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka)• http://www.sagepub.com/books/Book240430 (Rest of the world)• Infibeamhttp://www.infibeam.com/Books/internal-communications-insights-practices-models-aniisu-k-verghese/9788132109662.html• Flipkarthttp://www.flipkart.com/internal-communications-813210966x/p/itmddg38tmpdy59h?pid=9788132109662&_l=pMHn9vNCOBi05LKC_PwHFQ--&_r=XPodqiVjmNv0yZrgf3fOqA--&ref=4d3751ab-d2b3-4d3f-ae98-371bef95d9c0&otracker=start• Indiaplazahttp://www.indiaplaza.com/internal-communications-aniisu-k-verghese/books/9788132109662.htm• Crosswordhttp://www.crossword.in/books/internal-communications/p-books-9788132109662.html• Homestop 18http://www.homeshop18.com/internal-communications/author:aniisu-k-verghese/isbn:9788132109662/books/miscellaneous/product:30285624/cid:14567/

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