If you can’t be found you won’t be found final


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This presentation walks you through the process of building a personal brand using social media. It also indicates the need to appreciate why building a brand early helps get a head start.

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  • SLIDE 8:#3. DISCOVER YOUR NICHEBrand recognition is building when people who have never met you know who you are. Come to terms with who you are and what you do well. The actual moment of brand recognition happens when others experience that “AH-HA!” moment and connects them to your name for the first time. To find your “Unique Specialty,” you must keep up to date on current business challenges. Develop unique tools and products or leverage products on the market. MindMap www.mindjet.com “software for visualizing and using information” Not a great tagline, but hey. This ONE tool has made me a star in front of clients. Most people think visually and to be able to lay out marketing strategies, media management plans, web sites, and sales toolkit information in an easy to understand format is golden. To develop your “Tag Line,” you must accept who you are REALLY and what you do well. That doesn’t mean you can’t continually change it… morph it… and improve it… adding new pieces and services as you gain new skills. Being different visually refers to your ability to stand out in the marketplace to enhance your chances of staying top-of-mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising, and editorial messages daily. Looking like everybody else was a great strategy when we were 13 years old, but not now.A visual difference is important for 3 reasons: 1. Gets you noticed 2. Establishes your unique position 3. Reminds your customers of your brand every time they see your visual differenceMany brands were built with a striking visual difference:Lime in the top of a Corona bottleCurve lines of a Coke bottleGrille on a MercedesWristband of a RolexThinness of a Razr phoneSmall can of a Red Bull.For us as business professionasl, “Key Visuals” refers to a quite a few things: Eye contact: reflects your personal confidence Smiling: reflects comfort in your own skin Voice: Pace- the rate of speed, slower equals better Pitch- lower pitch sounds more professional Projection- loudness projected through the diaphragm Pause- take appropriate pauses to avoid “runaway train” speech Nametags: always, always on your right-hand side, when you extend your hand for a handshake the line of sight makes it easier for other person to glance at your name. Handshake: fully engage the web of your hand against the other person’s; vary your grip to mirror the other’s Secondary physical contact: two-handed handshakes; handshakes accompanied by touch on shoulder, forearm, or back Posture: good posture= capacity to lead, self-confident, interested, honest; slumping/slouching= lack of self-confidence, no leadership ability, poor attention span and reliability Attire: I can go on for hours on this topic and I cannot recommend a stylist highly enough. Ayo Fashola www.icecreamstyle.com Etiquette: usages and rules for behavior in polite society, official or professional life. Amy Vanderbilt Complete Book of Etiquette. Table Manners: Tiffany’s Table Manners for Teenagers by Walter Hoving And finally, “Your Performance”… your performance IS your brand- People like what they understand People remember what they feel The answer to what you de best is in front of your nose
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