Friends For Life - Presentation on Road Safety to Schools


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This is a presentation that invited schools to join hands in the awareness campaign against road traffic accidents. Friends For Life is a road safety NGO that we began in 2003 in Bangalore.

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Friends For Life - Presentation on Road Safety to Schools

  1. 1. Building safer, responsible communitiesThrough effective road safety messages<br />Friends For Life presentation for schools and its work<br />Bangalore<br />2004<br />
  2. 2. The presentation covers<br />The challenges<br />Friends For Life<br />The work<br />Projects<br />Back to School Project<br />How can we collaborate<br />Contact<br />
  3. 3. Ground reality<br />
  4. 4. Ground reality<br />
  5. 5. Ground reality<br />LICs’ scenario<br />Poor road conditions – lighting, potholes, unmarked speed breakers, Man made obstacles – multi-type vehicles, cattle/dogs.<br />Encroachment of roads – hawkers, infrastructure deficiencies.<br />Low support from govt./police bodies – focus on policies, not on enforcement/awareness.<br />
  6. 6. About Friends For Life<br />Mission: To build safer, responsible communities<br />Core area: Unintentional road traffic injury prevention<br />Focus on: Communications and Education<br />
  7. 7.
  8. 8. Self-preservation is the first responsibilityMargaret Anderson (1886–1973), U.S. literary editor and autobiographer<br />
  9. 9. The campaign<br />Online, public interest<br />Leverages the power of the Net<br /> <br />It is about responsibility<br />About one’s own safety<br />About being concerned about the safety of your friends, family members,colleagues and community.<br />
  10. 10. Why ?<br />Increase in road accidents<br />Lack of road sense<br />Enforcing a rule is not a solution<br />Myths surrounding road safety measures<br />Morbid messages – lots of resistance<br />Learning from experience<br />
  11. 11. Common excuses<br />Its bulky nature<br />Very uncomfortable to carry around<br />Loss of hair, skin itching <br />Headache<br />Burning sensation in the eyes <br />Distraction of vision <br />Suffocating during summer<br /> Barriers to overcome while conducting campaign..<br />
  12. 12. Whom is it for ?<br />All two wheeler riders<br />Youth/school/college students<br />Influencers – partner organizations, parents, friends.<br />Get the message in early<br />
  13. 13. What does it hope to achieve ?<br />Create awareness<br />Increase interaction<br />Initiate change<br />Increase helmet wearing<br />Make people responsible<br />Develop better standards of communications<br />Bring local administration, policy bodies, police together<br />
  14. 14. How is this campaign working ?<br />Online: Communi –Kit – downloadable communication material<br />Posters, stickers, logos, wallpapers, SMS text, survey documents, e-mailers and instructions <br />Communications/Human Resources managers can run independent campaigns on their corporate Intranets<br />Offline: Road shows, traffic signs, media coverage<br />
  15. 15. Road safety college tour at Jyoti Nivas<br />
  16. 16. Proposed Projects<br />Poster/sticker campaign <br />Radio campaign – ready to launch<br />Helmet traffic signboards – next phase<br />SMS campaign - WIP<br />Back to School – posters, leaflets etc. WIP<br />Contest among IT firms<br />Presentations/Road Safety Weeks at organizations <br />Campaign on milk packets ( Milk = Health, Helmet = Safety )<br />Toastmasters<br />Ad club<br />Bike clubs<br />Road Safety Training packages for corporate houses<br />HR forums<br />Sponsorships<br />Road Safety film<br />
  17. 17. Poster/sticker campaign<br />Support in distribution and printing<br />
  18. 18. Back to School Project<br />Plan:<br />Posters for educating school children and parents/teachers<br />Reflective stickers for school bags<br />Introduction of session for children on road safety – once a week/month<br />Games/puzzles/contest for children on road safety – using simple analogy – fruits/colors etc<br />Target: schools in Bangalore by e-mail ( directory and School Net)<br />Tie-up with School Net – web banners<br />
  19. 19. Helmet traffic signboards<br /><ul><li> 40 signboards across the city</li></li></ul><li>Recognition<br />Paper accepted at:<br /> Invite from the<br /> World Health Organization<br />
  20. 20. Other subjects – unintentional road traffic injury prevention<br />Lane discipline<br />Road sense/consideration towards fellow road users<br />Against mobile usage while driving<br />Road safety and children<br />Things to do in the event of an accident<br />Targeting influencers – spouses/colleagues/parents<br />
  21. 21. Schools :How you can help <br />By involving your students/staff ( pro-actively spreading the message )<br />Talking to other professionals in your field<br />Sponsoring the campaign <br />Introducing this subject as part of the curriculum<br />Inviting police officers/medical experts to speak to students<br />Getting victims to talk to students<br />
  22. 22. How can you contribute/collaborate ?<br />Taking messages to forums – via e-mails/e-groups<br />Tie-ups with schools/colleges/Times in Education<br />Target: 4 corporate house per month<br />To actively seek sponsors – programs/radio/TV/collaterals<br />To make it a Knowledge Resource/Exchange Forum<br />Road Safety champions<br />School/college tours<br />Talks at corporate houses<br />Sponsorships<br />Web marketing<br />
  23. 23. Join us to make road safety a priority<br />Keep in touch<br />Friends For Life<br />Contacts:<br />