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ANALYTICS FOR PH‟S:CONTENT ANALYSISLocate worst content for optimization
Login to Google Analytics   https://www.google.com/analytics     Select   the profile of your website                   ...
Acces to „worst content panel”
Date range and posts sorting                                                       Select the date range that you want    ...
Check and optimize the posts   You should optimize the posts that seems to be    interesting for the visitors. A good poi...
Mark and follow the evolution   After the post edit, we should put a note on Analytics     Double  click over the graph ...
Check the metrics   Enter to the post metrics clicking the entry URL   Select a date range to compare the metrics before...
Have we improved the numbers?   YES                    NO               - Check the post one more time                - A...
Some questions, issues? andreas.niessen@mt-performance.net andreasniessen @ skype
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Google Analytics for Portalheads and blogs

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Learn to locate the worst content on your blog using Google Analytics. These tips can help you to focus on the best content and trying to have an ad-hoc blog writting what your visitors are expecting.

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Transcript of "Google Analytics for Portalheads and blogs"

  1. 1. ANALYTICS FOR PH‟S:CONTENT ANALYSISLocate worst content for optimization
  2. 2. Login to Google Analytics https://www.google.com/analytics  Select the profile of your website % traffic change comparation with the last month
  3. 3. Acces to „worst content panel”
  4. 4. Date range and posts sorting Select the date range that you want to analyze. Choose one month at leastThen, sort the results by „Tasa de rejeçao” and choose “tipo de classificaçao: ponderada”
  5. 5. Check and optimize the posts You should optimize the posts that seems to be interesting for the visitors. A good point is check the avg.time on page. Open the post and check:  Internal links with related post or pointing to some /cat  Number of images  Galleries are a nice option. We want to increase pageviews  Long text? Nextpage for pagination  We have related posts on the site? No? Write them and interlink both  Check the visitors comments. Can we improve the post?
  6. 6. Mark and follow the evolution After the post edit, we should put a note on Analytics  Double click over the graph  Enter the date of the post edit and the post title  Save
  7. 7. Check the metrics Enter to the post metrics clicking the entry URL Select a date range to compare the metrics before and after the changes Check if we improved some stats:  Taxa de rejeiçao (we want to reduce it)  Páginas/visita  Porcentagem de saída
  8. 8. Have we improved the numbers? YES NO  - Check the post one more time - Any other idea? Do it - Take a look to the “content optimization” power point - Still not improve the metrics? - Don‟t waste more time - Maybe the users are not finding what they are looking for
  9. 9. Some questions, issues? andreas.niessen@mt-performance.net andreasniessen @ skype
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