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The Use of Marketing Information II http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Evolution of information needs Product orientation Customer  orientation 1960 Personalized target communication Mass media advertising General information Specific information Customized marketing Mass marketing Customer equity 1970 1980 1990
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The use of marketing information ii

  • 1. The Use of Marketing Information II http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Evolution of information needs Product orientation Customer orientation 1960 Personalized target communication Mass media advertising General information Specific information Customized marketing Mass marketing Customer equity 1970 1980 1990
  • 2. Drawpacks Business Diagrams Drawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com

Editor's Notes

  1. Source: MoT, Marketing and Sales, Cestre, 2001