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Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
Positioning diagrams for business presentations
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Positioning diagrams for business presentations

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Positioning Diagrams for powerful business presentations …

Positioning Diagrams for powerful business presentations
Positioning Diagrams
Segmentation Diagrams
Targeting Diagrams
4/9-Field Matrix
BC-Matrix / McKinsey Matrix
Business Model Diagrams

Download these diagrams on
http://www.drawpack.com
(free membership offer)

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  • Source: Marketing Management, Kotler, 1994
  • Source: Marketing Management, Kotler, 1994
  • Transcript

    • 1. Positioning Diagrams... 103 Slides Price 49 $ Powered by www.drawpack.com . All rights reserved.
      • Positioning Diagrams
      • Segmentation Diagrams
      • Targeting Diagrams
      • 4-/9-Field Matrix
      • BC-Matrix / McKinsey Matrix
      • Business Model Diagrams
      C D B A
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    • 11. Internal External Low High B C D A
    • 12. Internal External Low High A B D C
    • 13. Internal External Low High A B D C
    • 14. Internal External Low High C D A B
    • 15. Low High Low High
    • 16. 10X 4X 2X1.5X 1X .5X .2X .1X 18% 16% 14% 12% 10% 8% 6% 4% 2%
    • 17. High Low High Low A B C E D F G
    • 18. 7 3 2 1 4 6 0.1 x 1 x 10 x 8 2% 8% 6% 4% 12% 10% 20% 18% 16% 14% 22% 5
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    • 23. Very low Moderate Very high Very low Moderate Very high
    • 24. High Moderate Low Low Moderate High
    • 25. Low High Medium Strong Average Weak
    • 26. Medium Weak Strong Medium High 2.33 3.67 5.00 1.00 Low
    • 27. Strong Average High Low Weak Medium
    • 28. High Moderate Low
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    • 83. High Low Low High
    • 84. High Low Low High
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    • 88. High Low
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    • 92. 1 1 1 2 3 3
    • 93. A A B B B A
    • 94. 1A 1A 1B 2B 3B 3A
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    • 99. DE H AB C L M JK X YZ FG
    • 100. AB C DE XYZ FG M H J L K
    • 101. 1 2 5 11 10 6 7 8 4 3 9 12
    • 102. 1 2, 3 5, 6, 7 4, 8 9, 10, 11, 12
    • 103. 1 2 5 11 10 6 7 8 4 3 9 12
    • 104. 1 2, 3 5, 6, 7 4, 8 9, 10, 11, 12
    • 105. Drawpack Diagrams Drawpack.com offers premium Business Diagrams for students and professionals around the globe for their personal use. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on www.drawpack.com
    • 106. Usage rights 1. Drawpack.com allows the customer an unlimited but not exclusive right to use the provided services, products and diagrams. 2. The services, products and diagrams that the customer has received can be copied, edited, saved and used by the customer for their personal and commercial use. 3. The customer is prohibited from providing the service, products and diagrams on professional download levels in the area of audio, video and software transmission. This includes providing the services, products and diagrams via download against payment or free of charge. The customer is prohibited providing the services, products and diagrams on internet servers or on websites with public access. 4. The customer is prohibited providing identical or similar services to those provided on www.drawpack.com with the services, products and diagrams. 5. Any infringements against the above usage rights will lead to legal action. All rights are reserved to www.drawpack.com

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