Model of Buyer Behavior http://www.drawpack.com your visual business knowledge business diagrams, management models, busin...
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Buyer behavior business diagram

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  • Source: Marketing Management, Kotler, 1994
  • Buyer behavior business diagram

    1. 1. Model of Buyer Behavior http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Marketing stimuli Product Price Place Promotion Other stimuli Economic Technological Political Cultural Cultural Social Personal Psychological Problem recognition Information search Evaluation Postpurchase behavior Buyer’s decisions Product choice Brand choice Dealer choice Purchase timing Purchase amount Buyer’s decisions process Buyer’s characteristics
    2. 2. Drawpacks Business Diagrams Drawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com
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