Attractiveness competitive position strategies matrix diagram

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  • Source: Successful Strategic Management, Hofer/Davoust, 1977
  • Attractiveness competitive position strategies matrix diagram

    1. 1. Attractiveness/Competitive Position Strategies http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary High <ul><li>Grow </li></ul><ul><li>Seek dominance </li></ul><ul><li>Maximize </li></ul><ul><li>investment </li></ul><ul><li>Evaluate </li></ul><ul><li>potential for </li></ul><ul><li>leadership via </li></ul><ul><li>Segmentation </li></ul><ul><li>Identify </li></ul><ul><li>weaknesses </li></ul><ul><li>Build strengths </li></ul><ul><li>Specialize </li></ul><ul><li>Seek niches </li></ul><ul><li>Consider acquisitions </li></ul><ul><li>Identify growth segments </li></ul><ul><li>Invest strongly </li></ul><ul><li>Maintain position elsewhere </li></ul><ul><li>Identify growth segments </li></ul><ul><li>Specialize </li></ul><ul><li>Invest selectively </li></ul><ul><li>Specialize </li></ul><ul><li>Seek niches </li></ul><ul><li>Consider exit </li></ul><ul><li>Maintain overall position </li></ul><ul><li>Seek cash flow </li></ul><ul><li>Invest at maintenance levels </li></ul><ul><li>Prune lines </li></ul><ul><li>Minimize investment </li></ul><ul><li>Position to divest </li></ul><ul><li>Trust leader‘s statesmanship </li></ul><ul><li>Sic on competitor‘s cash generators </li></ul><ul><li>Time exit and divest </li></ul>Medium Low Strong Average Weak COMPETITIVE POSITION INDUSTRY ATTRACTIVENESS
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