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Product Presentation TPV

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Student presentation - Subject: Product management in New technologies 2007

Student presentation - Subject: Product management in New technologies 2007


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  • 1. SERVICE PRODUCT PRESENTATION PORTABLE DIGITAL RESTAURANT MENU by Aneta Kazakova MIB 2007-2008
  • 2. The Service Development Lifecycle
    • The right services will simultaneously enhance customer satisfaction and provide revenue and profit growth for the company .
  • 3. The new service product
    • PORTABLE DIGITAL RESTAURANT MENU could be defined as:
    • New to the world product - innovative product
    • Improvements and revisions of existing product
    • Cost reduction – new product that provides similar or better performance at lower costs in long term.
  • 4. The main use of the product
    • In a restaurant , a menu is the list of options for a diner to select. A menu may be a la Carte or Table d’h ôte, la Carta, Menu, M enü , επιλογές , M еню, 菜单 , メニュー
    • There are different types of menus: for breakfast , lunch and dinner and it depends on the restaurant and the management of the restaurant what kind of items will include and how often will change them .
  • 5. Menu Purpose
    • Is a h elpful utility for the visitor s of a restaurant to choose the correct dish that will satisfy their needs.
    • I s a form of advertising
    • P rinted menus frequently emphasize the processes used to prepare foods ( El Bulli - head chef, Ferran Adria )
    • call attention to exotic ingredients
    • add French , Japanese or other foreign language expressions to make the dishes appear sophisticated and exotic , even posh.
    • Part of the function of the menu is to impress customers with the notion that the dishes served at the restaurant require such skill , equipment, and exotic ingredients that the diners could not prepare similar foods at home.
  • 6. History
    • The word menu , like much of the terminology of cuisine , has French o rigin . It ultimately derives from Latin minutus , something made small . The original menus that offered consumers choices were prepared on a small blackboard , in French a carte ;
    • The original restaurants had no menus in the modern sense; these Table d’h ôte establishments served dishes that were chosen by the chef or the proprietors, and those who arrived ate what the house was serving that day .
  • 7. Restaurant menu evolution
    • The contemporary menu first appeared in the 2 nd half of the XVIII century . Here, instead of eating what was being served from a common table, restaurants allowed diners to choose from a list of unseen dishes , which were produced to order by the customer's selection and have a f ixed price ; the menu allowed customers to spend as much or as little money as they chose.
    • Nowadays the menu changed a lot due to the fashion trends, design influences, inventions, inspirations, ideas, new design technologies, Internet and more, but I think there’s more to expect from this service tool.
  • 8.
  • 9.
  • 10.
  • 11. Weaknesses of the paper menu
    • Limited space in the paper menu
    • Unnecessary maintenance costs for updating the menu
    • Expand the menu will mean update it in a paper every so often but there’s no guarantee that the new items on the menu will be successful
    • If there are more than 50 restaurants in an established chain it will be complicated to synchronize and prepare all the menus in order to meet the deadline
    • Late deliveries or errors in the menu cost money
    • Cannot ensure the changes occur in each location correctly etc.
  • 12. Convert Weakness in Strength
    • Basically the restaurants cannot show pictures of every single item on their paper menu nor translate them in more than 3-4 languages but what if restaurants offered, instead of a paper menu, an interactive kiosk-type screen embedded in /at the table !
    • The idea is to be developed a Portable Digital Restaurant Menu that could be a portable device as PDA or small platform like a digital frame or tablet with touchable screen, e-paper or maybe in the next 10 years we will have the pleasure to use the Microsoft surface in the restaurant.
  • 13. PDA Digital Frame
  • 14. Touchable Tablet PC
    • Restaurants in Japan replaced printed menu cards by tablet devices
    • The ISSA restaurant chain in Japan introduced an interactive ordering and menu system for their customers and increased the sales and profit.
  • 15.
  • 16. Bytes restaurant in Canterbury, England The menu is digital but not portable Very simple options and no pictures in the menu
  • 17. Digital developers in the branch
    • uWink Inc USA - digital entertainment company based in Los Angeles, California that develops interactive entertainment for restaurants, bars, and mobile devices .
    • MenuLogic , USA - has developed the iMENU® software platform, a fully-customizable, networked interactive menu application, complete with ordering, payment, and promotional modules that increase revenue growth and enhance the customer ordering experience.
    • Restaurant Innovations , UK producer of Automated Ordering System called iServe
  • 18. http://www.microsoft.com/surface
  • 19.
  • 20. Digital menu solution
    • Advantages for the restaurant which will implement this gadget:
    • New concepts
    • New possibilities and feasibility
    • New experience for consumers
    • Better promotion of the items in the menu
    • Display different items with pictures throughout the day
    • Display changes automatically
    • Schedule new menu offerings and promotions
    • Provides instant content updates and menu flexibility
  • 21. Digital menu solution
    • Savings on waiting staffs and menu printing
    • Test new items and Measure results
    • Reinforce the restaurant brand
    • Automatically changes for breakfast, lunch and dinner and for promotions too
    • Measure sales lift
    • Respond instantly to customer´s demand
    • Control all of the menus from a single convenient location
    • Update easily customer data base . Include registry form, guest list or customer survey in which requests customer’s contact details to inform them in the future for new promotions.
  • 22. Satisfy the customers needs
    • Offering a better and fashionable service with a easy access
    • The same menu in different languages options
    • Updated promotions and extras
    • Option for audio menu for people with visibility disorders
    • Voice commander
    • Can be applied a virtual waiting stuff offering the items according to customer requirements
    • Display pictures of menu items to help customers decide what to order.
    • Search option El Bulli Vi , Bar Vie! It will be easier to find the desired drink or food using key words like ingredients or descriptions.
  • 23. Interactive tools
    • Provide convenient self-service access to food and drink ordering
    • Provide pay at the table functions - The select items from the menu could be automatically sent via WLAN to the kitchen and the order tracking system
    • Provide entertaining content such as news, weather, sports scores, flight information, games, IMVU chat, fortunes applications
    • MealControl.com as an additional application (option to send the ordered item to a dietician and receive instant Info for the nutritional value of the item and advices)
    • Alcohol control
    • Check all the ingredients of the selected item in order to prevent allergy reactions.
  • 24. Possible developments
    • Integrate FELICA RFID readers into Portable restaurant’s menu so customers could pay right at their desk using their mobile phones.
    • Integrate a card slot for VIP clients and provide them with VIP cards for special discounts, promotions and access to extra services, applications and options. (Overdraft options, referral program, extras, )
    • New business opportunity : Digital entertainment company that will collaborate with Tablet device producers and will offer to the big rest@ur@nt and b@r chains: digital restaurant menu devices- will provide hardware, software, marketing expertise, ideas, after sales support and assistant 24/7.
  • 25.
    • THANK YOU!

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