Your SlideShare is downloading. ×
SERVICE PRODUCT PRESENTATION PORTABLE  DIGITAL RESTAURANT MENU by Aneta Kazakova  MIB 2007-2008
The Service Development Lifecycle <ul><li>The right services will simultaneously enhance customer satisfaction and  provid...
The new service product <ul><li>PORTABLE DIGITAL RESTAURANT MENU  could be defined as: </li></ul><ul><li>New to the world ...
The main use of the product <ul><li>In a  restaurant , a  menu  is the list of options for a diner to select.  A menu may ...
Menu Purpose <ul><li>Is a  h elpful utility for the visitor s  of a restaurant  to choose the correct  dish  that will  sa...
History <ul><li>The word  menu , like much of the terminology of  cuisine ,  has  French   o rigin . It ultimately derives...
Restaurant menu evolution <ul><li>The contemporary menu first appeared in the  2 nd   half of the  XVIII  century . Here, ...
Weaknesses of the paper menu <ul><li>Limited space in the paper menu </li></ul><ul><li>Unnecessary maintenance costs for u...
Convert Weakness in Strength <ul><li>Basically the  restaurants  cannot show pictures  of every single item on their  pape...
PDA  Digital Frame
Touchable Tablet PC <ul><li>Restaurants in Japan replaced printed menu cards by tablet devices  </li></ul><ul><li>The  ISS...
Bytes  restaurant in Canterbury, England  The menu is digital but not portable  Very simple options and no pictures in the...
Digital developers in the branch <ul><li>uWink Inc  USA - digital entertainment company based in Los Angeles, California t...
http://www.microsoft.com/surface
Digital menu solution  <ul><li>Advantages  for the restaurant which will implement this gadget: </li></ul><ul><li>New conc...
Digital menu solution <ul><li>Savings on waiting staffs and menu printing </li></ul><ul><li>Test new items and Measure res...
Satisfy the customers  needs <ul><li>Offering a better and fashionable service with a easy access  </li></ul><ul><li>The s...
Interactive tools <ul><li>Provide convenient self-service access to food and drink ordering </li></ul><ul><li>Provide pay ...
Possible developments <ul><li>Integrate  FELICA RFID  readers into Portable restaurant’s menu so customers could pay right...
<ul><li>THANK YOU! </li></ul>
Upcoming SlideShare
Loading in...5
×

Product Presentation TPV

845

Published on

Student presentation - Subject: Product management in New technologies 2007

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
845
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Product Presentation TPV"

  1. 1. SERVICE PRODUCT PRESENTATION PORTABLE DIGITAL RESTAURANT MENU by Aneta Kazakova MIB 2007-2008
  2. 2. The Service Development Lifecycle <ul><li>The right services will simultaneously enhance customer satisfaction and provide revenue and profit growth for the company . </li></ul>
  3. 3. The new service product <ul><li>PORTABLE DIGITAL RESTAURANT MENU could be defined as: </li></ul><ul><li>New to the world product - innovative product </li></ul><ul><li>Improvements and revisions of existing product </li></ul><ul><li>Cost reduction – new product that provides similar or better performance at lower costs in long term. </li></ul>
  4. 4. The main use of the product <ul><li>In a restaurant , a menu is the list of options for a diner to select. A menu may be a la Carte or Table d’h ôte, la Carta, Menu, M enü , επιλογές , M еню, 菜单 , メニュー </li></ul><ul><li>There are different types of menus: for breakfast , lunch and dinner and it depends on the restaurant and the management of the restaurant what kind of items will include and how often will change them . </li></ul>
  5. 5. Menu Purpose <ul><li>Is a h elpful utility for the visitor s of a restaurant to choose the correct dish that will satisfy their needs. </li></ul><ul><li>I s a form of advertising </li></ul><ul><li>P rinted menus frequently emphasize the processes used to prepare foods ( El Bulli - head chef, Ferran Adria ) </li></ul><ul><li>call attention to exotic ingredients </li></ul><ul><li>add French , Japanese or other foreign language expressions to make the dishes appear sophisticated and exotic , even posh. </li></ul><ul><li>Part of the function of the menu is to impress customers with the notion that the dishes served at the restaurant require such skill , equipment, and exotic ingredients that the diners could not prepare similar foods at home. </li></ul>
  6. 6. History <ul><li>The word menu , like much of the terminology of cuisine , has French o rigin . It ultimately derives from Latin minutus , something made small . The original menus that offered consumers choices were prepared on a small blackboard , in French a carte ; </li></ul><ul><li>The original restaurants had no menus in the modern sense; these Table d’h ôte establishments served dishes that were chosen by the chef or the proprietors, and those who arrived ate what the house was serving that day . </li></ul>
  7. 7. Restaurant menu evolution <ul><li>The contemporary menu first appeared in the 2 nd half of the XVIII century . Here, instead of eating what was being served from a common table, restaurants allowed diners to choose from a list of unseen dishes , which were produced to order by the customer's selection and have a f ixed price ; the menu allowed customers to spend as much or as little money as they chose. </li></ul><ul><li>Nowadays the menu changed a lot due to the fashion trends, design influences, inventions, inspirations, ideas, new design technologies, Internet and more, but I think there’s more to expect from this service tool. </li></ul>
  8. 8.
  9. 9.
  10. 10.
  11. 11. Weaknesses of the paper menu <ul><li>Limited space in the paper menu </li></ul><ul><li>Unnecessary maintenance costs for updating the menu </li></ul><ul><li>Expand the menu will mean update it in a paper every so often but there’s no guarantee that the new items on the menu will be successful </li></ul><ul><li>If there are more than 50 restaurants in an established chain it will be complicated to synchronize and prepare all the menus in order to meet the deadline </li></ul><ul><li>Late deliveries or errors in the menu cost money </li></ul><ul><li>Cannot ensure the changes occur in each location correctly etc. </li></ul>
  12. 12. Convert Weakness in Strength <ul><li>Basically the restaurants cannot show pictures of every single item on their paper menu nor translate them in more than 3-4 languages but what if restaurants offered, instead of a paper menu, an interactive kiosk-type screen embedded in /at the table ! </li></ul><ul><li>The idea is to be developed a Portable Digital Restaurant Menu that could be a portable device as PDA or small platform like a digital frame or tablet with touchable screen, e-paper or maybe in the next 10 years we will have the pleasure to use the Microsoft surface in the restaurant. </li></ul>
  13. 13. PDA Digital Frame
  14. 14. Touchable Tablet PC <ul><li>Restaurants in Japan replaced printed menu cards by tablet devices </li></ul><ul><li>The ISSA restaurant chain in Japan introduced an interactive ordering and menu system for their customers and increased the sales and profit. </li></ul>
  15. 15.
  16. 16. Bytes restaurant in Canterbury, England The menu is digital but not portable Very simple options and no pictures in the menu
  17. 17. Digital developers in the branch <ul><li>uWink Inc USA - digital entertainment company based in Los Angeles, California that develops interactive entertainment for restaurants, bars, and mobile devices . </li></ul><ul><li>MenuLogic , USA - has developed the iMENU® software platform, a fully-customizable, networked interactive menu application, complete with ordering, payment, and promotional modules that increase revenue growth and enhance the customer ordering experience. </li></ul><ul><li>Restaurant Innovations , UK producer of Automated Ordering System called iServe </li></ul>
  18. 18. http://www.microsoft.com/surface
  19. 19.
  20. 20. Digital menu solution <ul><li>Advantages for the restaurant which will implement this gadget: </li></ul><ul><li>New concepts </li></ul><ul><li>New possibilities and feasibility </li></ul><ul><li>New experience for consumers </li></ul><ul><li>Better promotion of the items in the menu </li></ul><ul><li>Display different items with pictures throughout the day </li></ul><ul><li>Display changes automatically </li></ul><ul><li>Schedule new menu offerings and promotions </li></ul><ul><li>Provides instant content updates and menu flexibility </li></ul>
  21. 21. Digital menu solution <ul><li>Savings on waiting staffs and menu printing </li></ul><ul><li>Test new items and Measure results </li></ul><ul><li>Reinforce the restaurant brand </li></ul><ul><li>Automatically changes for breakfast, lunch and dinner and for promotions too </li></ul><ul><li>Measure sales lift </li></ul><ul><li>Respond instantly to customer´s demand </li></ul><ul><li>Control all of the menus from a single convenient location </li></ul><ul><li>Update easily customer data base . Include registry form, guest list or customer survey in which requests customer’s contact details to inform them in the future for new promotions. </li></ul>
  22. 22. Satisfy the customers needs <ul><li>Offering a better and fashionable service with a easy access </li></ul><ul><li>The same menu in different languages options </li></ul><ul><li>Updated promotions and extras </li></ul><ul><li>Option for audio menu for people with visibility disorders </li></ul><ul><li>Voice commander </li></ul><ul><li>Can be applied a virtual waiting stuff offering the items according to customer requirements </li></ul><ul><li>Display pictures of menu items to help customers decide what to order. </li></ul><ul><li>Search option El Bulli Vi , Bar Vie! It will be easier to find the desired drink or food using key words like ingredients or descriptions. </li></ul>
  23. 23. Interactive tools <ul><li>Provide convenient self-service access to food and drink ordering </li></ul><ul><li>Provide pay at the table functions - The select items from the menu could be automatically sent via WLAN to the kitchen and the order tracking system </li></ul><ul><li>Provide entertaining content such as news, weather, sports scores, flight information, games, IMVU chat, fortunes applications </li></ul><ul><li>MealControl.com as an additional application (option to send the ordered item to a dietician and receive instant Info for the nutritional value of the item and advices) </li></ul><ul><li>Alcohol control </li></ul><ul><li>Check all the ingredients of the selected item in order to prevent allergy reactions. </li></ul>
  24. 24. Possible developments <ul><li>Integrate FELICA RFID readers into Portable restaurant’s menu so customers could pay right at their desk using their mobile phones. </li></ul><ul><li>Integrate a card slot for VIP clients and provide them with VIP cards for special discounts, promotions and access to extra services, applications and options. (Overdraft options, referral program, extras, ) </li></ul><ul><li>New business opportunity : Digital entertainment company that will collaborate with Tablet device producers and will offer to the big rest@ur@nt and b@r chains: digital restaurant menu devices- will provide hardware, software, marketing expertise, ideas, after sales support and assistant 24/7. </li></ul>
  25. 25. <ul><li>THANK YOU! </li></ul>

×