The 4 P’s will be implemented for the Online Proposal: Product, Place, Promotion, and Price
Product: Promote the Get Inspired Challenge Details among College
aged students 18-26
Place: Use Facebook, Twitter, and YouTube to promote and spread
buzz for the Get Inspired Challenge
Promotion: Emphasize and promote the winning prizes and free gifts as a benefit to motivate
participants to take part in the challenge
Price: Utilize the RL marketing budget that is set a side specifically to
promote the new RUGBY brand and products.
RALPH LAUREN Marketing Strategy Promote Challenge on the RUGBY Facebook fan page for participants by posting contest details and posting daily updates in the FB status for fans to view. Participants can access daily statuses of the contest details, prizes, and giveaways and have a chance to interact with RL staff on the RUGBY twitter page . On the RUGBY YouTube channel , RL will feature commercials promoting the Get Inspired Challenge. Participants can comment on videos and generate buzz by subscribing to channel.