Designing Experience School of Visual Arts Instructor: Anh Dang 27 September 2008
This workshop will introduce students to the basic principles of user experience and provide a conceptual framework for thinking about and designing good experiences online and offline. A wide range of design practices will be explored through discussions and exercises during the workshop.
Design Experience Overview
Classroom Case Study
Understand the basic Interface, Information, Interaction Design concepts
Experience the general process & techniques used on a design project
Back to Basics
Goals of user experience design
Communicate a message that allow users to accomplish their goals easily, simply, and rapidly.
Design of Everyday Things
Key Design Concepts
“ Perceived properties that determine how a thing is used [and] provide strong cues to the operations of things.”
Relationship between two things
Limitations that constrain possible interactions
“ Just the right things have to be visible: to indicate what parts operate and how, to indicate how the user is to interact with the device.”
“ Sending back to the user information about what action has actually been done, what result has been accomplished.” Donald Norman
Things to Consider
Who is the target audience?
What is the purpose of the device?
What can you do with it?
How can you tell what state it is in?
How easy is it to use?
“ There is virtually unlimited freedom in how we represent data. The difficult question is how best to represent it .” william wright
Visual Variables for Contrast position size orientation value hue shape
Gestalt Principles of Grouping proximity similarity continuity closure area symmetry
Gestalt Principles of Grouping proximity similarity
Vietnam War Memorial http://flickr.com/photos/steffsmith_fotos/267461474/
User Experience Design Process
Stakeholder interviewers, Business requirements, Competitive & Comparative Audits, User Research
Persona/Scenario Development, Content & Meta Data Audits, Use cases, Creative Brief, Mood boards