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The Paper titled Impact of Social CRM on Product or Service Quality was presented at the International Marketing Conference 2012. The key topics addressed are:
- Why social media has become so important in the recent times?
- How customer preferences are captured by the social CRM?
- Are the quality of product & services better for companies who are involved in real time bi-directional communication with customers and leads?
- What are the Social CRM monitoring tools?
- How does Social CRM affect Brand Value ?