Step Up Business Intelligence:Visual Data Discovery and Prediction
SpeakersBrandon Kane, Vice President Research & Development, Angoss             Brandon is responsible for software develo...
Agenda Part 1 – Typical Analytical Process Part 2 – How to Bridge the Analytics Gap Part 3 – Analytics Use Cases Part 4 – ...
Typical Analytical ProcessAngoss Software Corporation. All rights reserved.
Analytical Process                                                                                    Executive           ...
Analytical Process                                                                       Executive                Can you ...
Analytical Process                                                                                             Executive  ...
Analytical Process                                                                       Executive                        ...
Analytical Process                                                                                                   Execu...
Analytical Process                                                                                          Executive     ...
How to Bridge the Analytics GapAngoss Software Corporation. All rights reserved.
40%               projected growth in                     global data generated                     per year vs.          ...
Advanced Analytics Profile Led by quantitative analysts, statisticians Specialist knowledge:        – Statistical algori...
Growing Demand on Data Scientists Demand 50-60% > greater than supplyLimited ability to respond to growing requestsAngoss ...
Business User Profile                                                            ? Marketers, managers and business      ...
Business User Profile                                                                    ? Lack data mining, predictive a...
The Analytics Gap                          Business                                           Advanced                    ...
Business User’s Wish List Data visualization Familiar, intuitive user interface Easy to use Complements BI, reporting ...
KnowledgeEXCELERATOR™Angoss Software Corporation. All rights reserved.
KnowledgeEXCELERATORDiscoverAngoss Software Corporation. All rights reserved.
KnowledgeEXCELERATORPredictAngoss Software Corporation. All rights reserved.
KnowledgeEXCELERATORVisualizeAngoss Software Corporation. All rights reserved.
Collaborative Analytical Process                                                                       Executive          ...
Collaborative Analytical Process                                                                       Executive          ...
Collaborative Analytical Process                                                                       Executive        Pl...
Collaborative Analytical Process                                                                                  Executiv...
Analytical Use CasesAngoss Software Corporation. All rights reserved.
Use Case # 1: Customer Profiling                                  Banking Industry – Credit Card Division                 ...
Use Case # 2: Response Predictors                                  Retail Industry – Toy Store                            ...
Use Case # 3: Customer Churn                                  Insurance Industry – Personal Health Insurance              ...
KnowledgeEXCELERATOR                         DemonstrationAngoss Software Corporation. All rights reserved.
Questions & AnswersAngoss Software Corporation. All rights reserved.
Thank YouAngoss Software Corporationwww.angoss.comAngoss Software Corporation. All rights reserved.
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Step Up Business Intelligence

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Visual data discovery and prediction for business analysts looking to bridge the data analytics gap with KnowledgeEXCELERATOR

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Step Up Business Intelligence

  1. 1. Step Up Business Intelligence:Visual Data Discovery and Prediction
  2. 2. SpeakersBrandon Kane, Vice President Research & Development, Angoss Brandon is responsible for software development of Angoss’ suite of desktop, client-server and in-database predictive analytics software products. His experience in software development spans more than 10 years. Prior to joining Angoss in 2009, he held successive software development management roles at Workbrain Inc. and NexJ Systems. Brandon holds a Bachelor of Arts degree from the Royal Military College of Canada.Shan Rasul, Senior Product Manager, Angoss Shan is responsible for product management at Angoss. His experience with data mining and predictive analytics spans more than 10 years in the financial services, retail, travel and loyalty rewards industries. He has led the development of Enterprise Data Warehouses, Business Intelligence, Campaign Management and CRM solutions. Shan holds an MBA with a speciality in Management Information Systems from Wright State University in Dayton, Ohio.
  3. 3. Agenda Part 1 – Typical Analytical Process Part 2 – How to Bridge the Analytics Gap Part 3 – Analytics Use Cases Part 4 – Demonstration Part 5 – Q&AAngoss Software Corporation. All rights reserved.
  4. 4. Typical Analytical ProcessAngoss Software Corporation. All rights reserved.
  5. 5. Analytical Process Executive Knowledge Worker We need to increase sales for the next quarter!Angoss Software Corporation. All rights reserved.
  6. 6. Analytical Process Executive Can you provide me with a list customers Knowledge Worker likely to make a purchase? Data AnalystAngoss Software Corporation. All rights reserved.
  7. 7. Analytical Process Executive Knowledge Worker Database Administrator Can I get access to the customer & transaction database? Data AnalystAngoss Software Corporation. All rights reserved.
  8. 8. Analytical Process Executive Knowledge Worker Database Administrator I created a response model and used the results to create a list of customers with the highest likelihood to make a purchase. Data AnalystAngoss Software Corporation. All rights reserved.
  9. 9. Analytical Process Executive Can you add purchases for this month? Can you give me a new list Knowledge Worker of customers likely to purchase by channel? Can we also include online purchases ? How about looking at What about adding purchases by region ? demographic data? Database Administrator Data AnalystAngoss Software Corporation. All rights reserved.
  10. 10. Analytical Process Executive Wish I could analyze the data Knowledge Worker myself... I wish they could be Database more self Administrator sufficient.... Data AnalystAngoss Software Corporation. All rights reserved.
  11. 11. How to Bridge the Analytics GapAngoss Software Corporation. All rights reserved.
  12. 12. 40% projected growth in global data generated per year vs. 5% growth in global IT spending 140,000-190,000 more deep analytical talent positions, and 1.5 million more data-savvy managers needed to take full advantage of big data in the United StatesBig Data: The Next Frontier for Innovation, Competition and ProductivityMcKinsey Global Institute, May 2011
  13. 13. Advanced Analytics Profile Led by quantitative analysts, statisticians Specialist knowledge: – Statistical algorithms – Programming languages – Complex software technologies Expensive resources and toolsAngoss Software Corporation. All rights reserved.
  14. 14. Growing Demand on Data Scientists Demand 50-60% > greater than supplyLimited ability to respond to growing requestsAngoss Software Corporation. All rights reserved.
  15. 15. Business User Profile ? Marketers, managers and business ? intelligence (BI) users ? ? Responsible for data analysis, discovery, reporting ? ? Commonly use Excel, database or BI tools Value speed to decision makingAngoss Software Corporation. All rights reserved.
  16. 16. Business User Profile ? Lack data mining, predictive analytics ? knowledge ?? ? ? Limited programming skills ? ? ? ? Constrained budgets for tools, trainingAngoss Software Corporation. All rights reserved.
  17. 17. The Analytics Gap Business Advanced User Analytics - Strategy - BI reporting ? - Data Mining - Data Modeling - Dashboards - Predictive - Macros Analytics - Scripting - Programming How to bridge the gap?Angoss Software Corporation. All rights reserved.
  18. 18. Business User’s Wish List Data visualization Familiar, intuitive user interface Easy to use Complements BI, reporting tools Affordable Quick to produce results Simplifies complex analyticsAngoss Software Corporation. All rights reserved.
  19. 19. KnowledgeEXCELERATOR™Angoss Software Corporation. All rights reserved.
  20. 20. KnowledgeEXCELERATORDiscoverAngoss Software Corporation. All rights reserved.
  21. 21. KnowledgeEXCELERATORPredictAngoss Software Corporation. All rights reserved.
  22. 22. KnowledgeEXCELERATORVisualizeAngoss Software Corporation. All rights reserved.
  23. 23. Collaborative Analytical Process Executive Knowledge Worker Can I get access to the customer & transaction database? Database Administrator Data AnalystAngoss Software Corporation. All rights reserved.
  24. 24. Collaborative Analytical Process Executive Knowledge Worker Customer andTransactions Database Data AnalystAngoss Software Corporation. All rights reserved.
  25. 25. Collaborative Analytical Process Executive Please review reports I created for customer segmentation. There are charts that show key Knowledge Worker purchase drivers . Customer andTransactions Database Data AnalystAngoss Software Corporation. All rights reserved.
  26. 26. Collaborative Analytical Process Executive Knowledge Worker Customer andTransactions Database Based on the reports Sue sent me, I sent you the results of the new response model. Data AnalystAngoss Software Corporation. All rights reserved.
  27. 27. Analytical Use CasesAngoss Software Corporation. All rights reserved.
  28. 28. Use Case # 1: Customer Profiling Banking Industry – Credit Card Division Determine target market for a new credit card product promotion to offer existing customers an upgrade Marketing Manager > KnowledgeEXCELERATOR Data: Customer demographic, channel preference, past spend and payment behaviour Strategy: Profile customers, decide on the target audience. Align the profile with channel, budget and offers. Data Analyst > KnowledgeSTUDIO Outcome: Uses the Marketing Manager’s customer profiles to select the target audience and create the marketing campaign treatment.Angoss Software Corporation. All rights reserved.
  29. 29. Use Case # 2: Response Predictors Retail Industry – Toy Store Increase regional sales for upcoming quarter Regional Director > KnowledgeEXCELERATOR Data: Past marketing campaign response rates, transaction information by region Strategy: Develop strategies based on region and best predictors of response Data Analyst > KnowledgeSTUDIO Outcome: Uses the information provided by the Regional Director to create a response model for each regionAngoss Software Corporation. All rights reserved.
  30. 30. Use Case # 3: Customer Churn Insurance Industry – Personal Health Insurance Increase customer retention by implementing a win-back strategy Customer Experience Manager > KnowledgeEXCELERATOR Data: Marketing, product and revenue information at customer level Strategy: Develop strategies based on best predictors of churn Data Analyst > KnowledgeSTUDIO Outcome: Uses the information provided by the Customer Experience Manager to create a churn modelAngoss Software Corporation. All rights reserved.
  31. 31. KnowledgeEXCELERATOR DemonstrationAngoss Software Corporation. All rights reserved.
  32. 32. Questions & AnswersAngoss Software Corporation. All rights reserved.
  33. 33. Thank YouAngoss Software Corporationwww.angoss.comAngoss Software Corporation. All rights reserved.

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