More females 55% than males 45%, teens (ages 13-17)
Mostly Caucasians, but a larger than average demographic of African American users
Households with children from the ages of 0-2.
Affluent households with incomes of $100k+
7 When Social Media Online Reputation Management goes wrong...
…really wrong… Whoops….
Case Study - Chrysler 9 Discuss: What would you do?
Who’s on ?
Females 55%; males 45%, teens
Mostly Caucasians, but a larger than average demo of African Americans.
Households with teens and incomes of $100k+
Over 500 million active users, 50% of active users log on in any given day
Average user has 130 friends and is connected to 80 pages, groups, events & community pages
Over 700 billion minutes/mo. on Facebook Over 900 million objects to interact with Avg. user creates 90 pieces of content/mo. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums,) shared each month.
14 Facebook Case Studies
Online Video 18
What’s On ?
More than 13 million hours of video uploaded in 2010
In 25 countries across 43 languages, 70% of YouTube traffic comes from outside the US
35 hours of video are uploaded every minute, the same as
150,000+ full-length movies in theaters each week
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
YouTube reached over 700 billion playbacks in 2010
How Powerful is Online Video? <iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/CD2LRROpph0" frameborder="0" allowfullscreen></iframe>
Rebecca Black In early 2011, Rebecca Black’s mom paid Ark Music Factory $2,000 to produce a song and video for her daughter. Friday March 11, video posted on Daniel Tosh’s Twitter account. Viewed over 100 million times in less than 2 months Uploaded YouTube video, “Friday” on February 10, 2011 Image from: popwatch.ew.com
From California Teen to Viral Sensation March 30, 2011 - Announces next single "LOL" March 22, 2011 - Rebecca Black appears on The Tonight Show with Jay Leno March 15, 2011 Rebecca rules Twitter. Hot trend surpasses Charlie Sheen and Japan disaster March 14, 2011 – Song released on iTunes Feb 10, 2011 – “Friday” is uploaded onto YouTube Late 2010 Mom enlists Ark Music Factory to produce music video.
The Rules…social media for business 24 Be transparent Be honest Content rules Engage, interact with and entertain your audience Be a part of the conversation, or it will happen without you Find where your audience is, and go to them
Mobile…Who Knew? 26 More than 4 in 10 Americans say they “can’t live” without their mobile phone and nearly half sleep with it nearby Three-fourths of survey respondents - including 82% of Americans - never leave home without their phone 36% of people across the world (42% of Americans) go so far to say they ‘cannot live without’ it
The Impact of Texting Text messaging has become as important as voice calling Studies have found that it has changed the way people manage their relationships. 31% of people across all the markets surveyed have lied about their whereabouts via text One in five has set up a first date 12% have broken up with someone by text 27
28 Social and Mobile
29 Types of Social Mobile Online social networks on mobile devices Share content via social channels Connect mobile sites & apps with social networks Mobile social networks Location-based check-in services Sharing and streaming content Social gaming Source, Why Mobile Social Media Matters David Berkowitz Senior Director of Emerging Media & Innovation 360i Twitter: @dberkowitz / @360i
Social is Mobile 73% of Blackberry owners have downloaded 5 or fewer applications 72% of iPhone owners have downloaded 10 or more applications 37% listed Facebook as one of their top three most utilized apps and 18% claim it's their favorite app. Advertising Age reported a 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS The mobile web version of YouTube has well over 4.6 million users that log in many times a month 80% of Twitter usage is on mobile devices 30
Social: A catalystFor change 31
What this means:
These channels are no longer just novelties. They form an online ecosystem that is revolutionizing the way people find, consume and share information.
Personalized streams of information are replacing not only traditional news media but also traditional websites.
To reach key audiences, organizations need to communicate on a micro level to infiltrate social networks and find a place in permission-based news streams.
36 Social…Who Knew?
Protect yourself 37
Guard your privacy – use privacy controls
“Google” yourself – find out what’s out there already
Think before you post – ALWAYS
Be mindful of who is watching and reading your posts
Remember; with social media, you can deleteit, but you can’t take it back
Thank You Contact Information firstname.lastname@example.org Twitter.com/@anglecta Twitter.com/@truemediaagency 38