Social Media<br />Trends, Tips, Tactics<br />FBLA Missouri State Leadership Conference,  April 2011<br />
What is True Media?<br /><ul><li> An independent, full-service media strategy and communications company
 Digital and non-digital media, Traditional, Interactive and Social media
 Media planning, buying, research and strategy</li></ul>www.twitter.com/truemediaagency<br />www.twitter.com/anglecta<br /...
Social Media<br />3<br />
What is a <br />Social Media Manager?<br />
Twitter<br />5<br />
Who’s on              ?<br /><ul><li>More females 55% than males 45%, teens (ages 13-17)
Mostly Caucasians, but a larger than average demographic     	of African American users
Households with children from the ages of 0-2.
Affluent households with incomes of $100k+</li></li></ul><li>7<br />When Social Media Online Reputation Management <br />g...
…really wrong…<br />Whoops….<br />
Case Study - Chrysler<br />9<br />Discuss: What would you do?<br />
10<br />
11<br />
Facebook<br />12<br />
Who’s on                ?                            <br /><ul><li>Females 55%; males 45%, teens
Mostly Caucasians, but a larger than average demo of African Americans.
Households with teens and incomes of $100k+
 Over 500 million active users, 50% of active users log on in any given day
Average user has 130 friends and is connected to 80 pages, groups, events & community pages</li></ul>Over 700 billion minu...
14<br />Facebook Case Studies<br />
15<br />
16<br />
17<br />
Online Video <br />18<br />
What’s On               ?<br /><ul><li>More than 13 million hours of video uploaded in 2010
In 25 countries across 43 languages, 70% of YouTube traffic comes from outside the US
35 hours of video are uploaded every minute, the same as</li></ul>150,000+ full-length movies in theaters each week<br /><...
YouTube reached over 700 billion playbacks in 2010</li></li></ul><li>How Powerful is Online Video?<br /><iframe title="You...
Rebecca Black<br />In early 2011, Rebecca Black’s mom paid Ark Music Factory $2,000 to produce a song and video for her da...
From California Teen to Viral Sensation<br />March 30, 2011 - Announces next single "LOL"<br />March 22, 2011 - Rebecca Bl...
23<br />
The Rules…social media for business<br />24<br />Be transparent<br />Be honest<br />Content rules<br />Engage, interact wi...
Mobile<br />25<br />
Mobile…Who Knew?<br />26<br />More than 4 in 10 Americans say <br />	they “can’t live” without their <br />	mobile phone a...
The Impact of Texting<br />Text messaging has become as important as voice calling<br />Studies have found that it has cha...
28<br />Social and Mobile<br />
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Social media FBLA presentation

  1. 1. Social Media<br />Trends, Tips, Tactics<br />FBLA Missouri State Leadership Conference, April 2011<br />
  2. 2. What is True Media?<br /><ul><li> An independent, full-service media strategy and communications company
  3. 3. Digital and non-digital media, Traditional, Interactive and Social media
  4. 4. Media planning, buying, research and strategy</li></ul>www.twitter.com/truemediaagency<br />www.twitter.com/anglecta<br />www.truemediaservices.com<br />www.truemediablog.com<br />
  5. 5. Social Media<br />3<br />
  6. 6. What is a <br />Social Media Manager?<br />
  7. 7. Twitter<br />5<br />
  8. 8. Who’s on ?<br /><ul><li>More females 55% than males 45%, teens (ages 13-17)
  9. 9. Mostly Caucasians, but a larger than average demographic of African American users
  10. 10. Households with children from the ages of 0-2.
  11. 11. Affluent households with incomes of $100k+</li></li></ul><li>7<br />When Social Media Online Reputation Management <br />goes wrong...<br />
  12. 12. …really wrong…<br />Whoops….<br />
  13. 13. Case Study - Chrysler<br />9<br />Discuss: What would you do?<br />
  14. 14. 10<br />
  15. 15. 11<br />
  16. 16. Facebook<br />12<br />
  17. 17. Who’s on ? <br /><ul><li>Females 55%; males 45%, teens
  18. 18. Mostly Caucasians, but a larger than average demo of African Americans.
  19. 19. Households with teens and incomes of $100k+
  20. 20. Over 500 million active users, 50% of active users log on in any given day
  21. 21. Average user has 130 friends and is connected to 80 pages, groups, events & community pages</li></ul>Over 700 billion minutes/mo. on Facebook<br />Over 900 million objects to interact with <br />Avg. user creates 90 pieces of content/mo.<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums,) shared each month. <br />
  22. 22. 14<br />Facebook Case Studies<br />
  23. 23. 15<br />
  24. 24. 16<br />
  25. 25. 17<br />
  26. 26. Online Video <br />18<br />
  27. 27. What’s On ?<br /><ul><li>More than 13 million hours of video uploaded in 2010
  28. 28. In 25 countries across 43 languages, 70% of YouTube traffic comes from outside the US
  29. 29. 35 hours of video are uploaded every minute, the same as</li></ul>150,000+ full-length movies in theaters each week<br /><ul><li>More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  30. 30. YouTube reached over 700 billion playbacks in 2010</li></li></ul><li>How Powerful is Online Video?<br /><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/CD2LRROpph0" frameborder="0" allowfullscreen></iframe><br />
  31. 31. Rebecca Black<br />In early 2011, Rebecca Black’s mom paid Ark Music Factory $2,000 to produce a song and video for her daughter.<br />Friday March 11, video posted on Daniel Tosh’s Twitter account.<br />Viewed over 100 million times in less than 2 months<br />Uploaded YouTube video, “Friday” on February 10, 2011<br />Image from: popwatch.ew.com<br />
  32. 32. From California Teen to Viral Sensation<br />March 30, 2011 - Announces next single "LOL"<br />March 22, 2011 - Rebecca Black appears on The Tonight Show with Jay Leno<br />March 15, 2011 Rebecca rules Twitter. Hot trend surpasses Charlie Sheen and Japan disaster<br />March 14, 2011 – Song released on iTunes<br />Feb 10, 2011 – “Friday” is uploaded onto YouTube<br />Late 2010 Mom enlists Ark Music Factory to produce music video.<br />
  33. 33. 23<br />
  34. 34. The Rules…social media for business<br />24<br />Be transparent<br />Be honest<br />Content rules<br />Engage, interact with and entertain your audience<br />Be a part of the conversation, or it will happen without you<br />Find where your audience is, and go to them<br />
  35. 35. Mobile<br />25<br />
  36. 36. Mobile…Who Knew?<br />26<br />More than 4 in 10 Americans say <br /> they “can’t live” without their <br /> mobile phone and nearly half sleep <br /> with it nearby<br />Three-fourths of survey respondents - including 82% of Americans - never leave home without their phone <br />36% of people across the world (42% of Americans) go so far to say they ‘cannot live without’ it<br />
  37. 37. The Impact of Texting<br />Text messaging has become as important as voice calling<br />Studies have found that it has changed the way people manage their relationships. <br />31% of people across all the markets surveyed have lied about their whereabouts via text<br />One in five has set up a first date<br />12% have broken up with someone by text<br />27<br />
  38. 38. 28<br />Social and Mobile<br />
  39. 39. 29<br />Types of Social Mobile <br />Online social networks on mobile devices<br />Share content via social channels<br />Connect mobile sites & apps with social networks<br />Mobile social networks<br />Location-based check-in services<br />Sharing and streaming content<br />Social gaming<br />Source, Why Mobile Social Media Matters<br />David Berkowitz<br />Senior Director of Emerging Media & Innovation<br />360i<br />Twitter: @dberkowitz / @360i<br />
  40. 40. Social is Mobile<br />73% of Blackberry owners have downloaded 5 or fewer applications<br />72% of iPhone owners have downloaded 10 or more applications<br />37% listed Facebook as one of their top three most utilized apps and 18% claim it's their favorite app. Advertising Age reported a 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS<br />The mobile web version of YouTube has well over 4.6 million users that log in many times a month<br />80% of Twitter usage is on mobile devices<br />30<br />
  41. 41. Social: A catalystFor change<br />31<br />
  42. 42. 32<br />
  43. 43. 33<br />
  44. 44. 34<br />
  45. 45. 35<br />
  46. 46. <ul><li>What this means:
  47. 47. These channels are no longer just novelties. They form an online ecosystem that is revolutionizing the way people find, consume and share information.
  48. 48. Personalized streams of information are replacing not only traditional news media but also traditional websites.
  49. 49. To reach key audiences, organizations need to communicate on a micro level to infiltrate social networks and find a place in permission-based news streams.</li></ul>36<br />Social…Who Knew?<br />
  50. 50. Protect yourself<br />37<br /><ul><li>Guard your privacy – use privacy controls
  51. 51. “Google” yourself – find out what’s out there already
  52. 52. Think before you post – ALWAYS
  53. 53. Be mindful of who is watching and reading your posts</li></ul>Remember; with social media, you can deleteit, but you can’t take it back<br />
  54. 54. Thank You<br />Contact Information<br />alechtenberg@truemediaservices.com<br />Twitter.com/@anglecta<br />Twitter.com/@truemediaagency<br />38<br />

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