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Social media FBLA presentation

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  • 1. Social Media
    Trends, Tips, Tactics
    FBLA Missouri State Leadership Conference, April 2011
  • 2. What is True Media?
    • An independent, full-service media strategy and communications company
    • 3. Digital and non-digital media, Traditional, Interactive and Social media
    • 4. Media planning, buying, research and strategy
    www.twitter.com/truemediaagency
    www.twitter.com/anglecta
    www.truemediaservices.com
    www.truemediablog.com
  • 5. Social Media
    3
  • 6. What is a
    Social Media Manager?
  • 7. Twitter
    5
  • 8. Who’s on ?
    • More females 55% than males 45%, teens (ages 13-17)
    • 9. Mostly Caucasians, but a larger than average demographic of African American users
    • 10. Households with children from the ages of 0-2.
    • 11. Affluent households with incomes of $100k+
  • 7
    When Social Media Online Reputation Management
    goes wrong...
  • 12. …really wrong…
    Whoops….
  • 13. Case Study - Chrysler
    9
    Discuss: What would you do?
  • 14. 10
  • 15. 11
  • 16. Facebook
    12
  • 17. Who’s on ?
    • Females 55%; males 45%, teens
    • 18. Mostly Caucasians, but a larger than average demo of African Americans.
    • 19. Households with teens and incomes of $100k+
    • 20. Over 500 million active users, 50% of active users log on in any given day
    • 21. Average user has 130 friends and is connected to 80 pages, groups, events & community pages
    Over 700 billion minutes/mo. on Facebook
    Over 900 million objects to interact with
    Avg. user creates 90 pieces of content/mo.
    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums,) shared each month.
  • 22. 14
    Facebook Case Studies
  • 23. 15
  • 24. 16
  • 25. 17
  • 26. Online Video
    18
  • 27. What’s On ?
    • More than 13 million hours of video uploaded in 2010
    • 28. In 25 countries across 43 languages, 70% of YouTube traffic comes from outside the US
    • 29. 35 hours of video are uploaded every minute, the same as
    150,000+ full-length movies in theaters each week
    • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
    • 30. YouTube reached over 700 billion playbacks in 2010
  • How Powerful is Online Video?
    <iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/CD2LRROpph0" frameborder="0" allowfullscreen></iframe>
  • 31. Rebecca Black
    In early 2011, Rebecca Black’s mom paid Ark Music Factory $2,000 to produce a song and video for her daughter.
    Friday March 11, video posted on Daniel Tosh’s Twitter account.
    Viewed over 100 million times in less than 2 months
    Uploaded YouTube video, “Friday” on February 10, 2011
    Image from: popwatch.ew.com
  • 32. From California Teen to Viral Sensation
    March 30, 2011 - Announces next single "LOL"
    March 22, 2011 - Rebecca Black appears on The Tonight Show with Jay Leno
    March 15, 2011 Rebecca rules Twitter. Hot trend surpasses Charlie Sheen and Japan disaster
    March 14, 2011 – Song released on iTunes
    Feb 10, 2011 – “Friday” is uploaded onto YouTube
    Late 2010 Mom enlists Ark Music Factory to produce music video.
  • 33. 23
  • 34. The Rules…social media for business
    24
    Be transparent
    Be honest
    Content rules
    Engage, interact with and entertain your audience
    Be a part of the conversation, or it will happen without you
    Find where your audience is, and go to them
  • 35. Mobile
    25
  • 36. Mobile…Who Knew?
    26
    More than 4 in 10 Americans say
    they “can’t live” without their
    mobile phone and nearly half sleep
    with it nearby
    Three-fourths of survey respondents - including 82% of Americans - never leave home without their phone
    36% of people across the world (42% of Americans) go so far to say they ‘cannot live without’ it
  • 37. The Impact of Texting
    Text messaging has become as important as voice calling
    Studies have found that it has changed the way people manage their relationships.
    31% of people across all the markets surveyed have lied about their whereabouts via text
    One in five has set up a first date
    12% have broken up with someone by text
    27
  • 38. 28
    Social and Mobile
  • 39. 29
    Types of Social Mobile
    Online social networks on mobile devices
    Share content via social channels
    Connect mobile sites & apps with social networks
    Mobile social networks
    Location-based check-in services
    Sharing and streaming content
    Social gaming
    Source, Why Mobile Social Media Matters
    David Berkowitz
    Senior Director of Emerging Media & Innovation
    360i
    Twitter: @dberkowitz / @360i
  • 40. Social is Mobile
    73% of Blackberry owners have downloaded 5 or fewer applications
    72% of iPhone owners have downloaded 10 or more applications
    37% listed Facebook as one of their top three most utilized apps and 18% claim it's their favorite app. Advertising Age reported a 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS
    The mobile web version of YouTube has well over 4.6 million users that log in many times a month
    80% of Twitter usage is on mobile devices
    30
  • 41. Social: A catalystFor change
    31
  • 42. 32
  • 43. 33
  • 44. 34
  • 45. 35
  • 46.
    • What this means:
    • 47. These channels are no longer just novelties. They form an online ecosystem that is revolutionizing the way people find, consume and share information.
    • 48. Personalized streams of information are replacing not only traditional news media but also traditional websites.
    • 49. To reach key audiences, organizations need to communicate on a micro level to infiltrate social networks and find a place in permission-based news streams.
    36
    Social…Who Knew?
  • 50. Protect yourself
    37
    • Guard your privacy – use privacy controls
    • 51. “Google” yourself – find out what’s out there already
    • 52. Think before you post – ALWAYS
    • 53. Be mindful of who is watching and reading your posts
    Remember; with social media, you can deleteit, but you can’t take it back
  • 54. Thank You
    Contact Information
    alechtenberg@truemediaservices.com
    Twitter.com/@anglecta
    Twitter.com/@truemediaagency
    38

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