IDEA Engineering Workshop Explained

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IDEA Engineering™: is an innovation methodology that brings together the best of foundation processes in Innovation like Osborn-Parnes CPS, PDCA, AcceleratedInnovation,ThinkX as well as Design …

IDEA Engineering™: is an innovation methodology that brings together the best of foundation processes in Innovation like Osborn-Parnes CPS, PDCA, AcceleratedInnovation,ThinkX as well as Design Thinking principles. The key steps in our method are what drive innovation at some of the most recognized innovative companies like Herman Miller, Apple, Fellows, Google, Motorola and GE. This process promotes collaboration and guides teams from discovering the roots of the problems right through commercialization of solutions.

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  • Welcome to your Innovation Trainer Guide Notes for the PowerPoint Slides that will help you lead 1-Day Accelerated Innovation & Creativity Training Workshops featuring the KnowBrainer® Innovation Tool.\n\nThe Notes pages of the PowerPoint have “sections that are labeled with Comments, Tips and Suggestion. The Notes text will help trainers better communicate the instructions and activities related to the slide at the top of each page.\n \nYou will also find Section Divider Slides that are normally “hidden” within PowerPoint so they are not visible to audiences during presentations. The electronic version of the PowerPoint Slides has additional bonus slides that are not used for the 1-Day Workshop, but are useful when facilitating longer courses. In the spirit of being “green” and saving trees to sustain a healthier planet, these additional slides have NOT been printed in this Trainer Guide. \n  \nNOTE:\nThe slide numbers are printed in the lower left corner next to the slides located at the top of each Trainer Guide Slide Notes page. However, since not all slides are printed, it may appear that some pages are missing from the printouts.\n
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  • Welcome to your Innovation Trainer Guide Notes for the PowerPoint Slides that will help you lead 1-Day Accelerated Innovation & Creativity Training Workshops featuring the KnowBrainer® Innovation Tool.\n\nThe Notes pages of the PowerPoint have “sections that are labeled with Comments, Tips and Suggestion. The Notes text will help trainers better communicate the instructions and activities related to the slide at the top of each page.\n \nYou will also find Section Divider Slides that are normally “hidden” within PowerPoint so they are not visible to audiences during presentations. The electronic version of the PowerPoint Slides has additional bonus slides that are not used for the 1-Day Workshop, but are useful when facilitating longer courses. In the spirit of being “green” and saving trees to sustain a healthier planet, these additional slides have NOT been printed in this Trainer Guide. \n  \nNOTE:\nThe slide numbers are printed in the lower left corner next to the slides located at the top of each Trainer Guide Slide Notes page. However, since not all slides are printed, it may appear that some pages are missing from the printouts.\n

Transcript

  • 1. Serious about innovation? Want to createcompetitive advantage out of your ideas? Need toensure your leaders have the skills of the future(today)? Then, we can help. Read on to learn more.
  • 2. DO YOU WANT PEOPLE WHO KNOW INNOVATIONOR PEOPLE WHO DO INNOVATION?We know that future competitive advantage depends on your ability to harness the creative problemsolving of your people and applying new ideas and thinking to your challenges. This takes leaders whoboth understand innovation as well as apply it in every situation.It is not just us who are saying this. A survey by IBM of over 1,400 CEOs and business leadersworldwide found that the ability to apply creative problem solving and dealing with complexity are thetwo most needed skills to lead in the rapidly changing face of business today. In the same survey theydefined the business of tomorrow as one of constant change and where the organizations ability to “innovationinnovate will determine success or failure. distinguishesThis ability to harness innovation and rapidly create new ideas in the form of services, products, between a leader andsystems and business models is what we believe will be most needed in your leaders. The world ofbusiness is about to go through dramatic changes. Being able to simply make analytical decisions and a follower.”execute plans will not be sufficient. Your leaders will need to be able to lead the organization throughchange, be comfortable with the chaotic and fast paced business cycles that are to come and develop -Steve Jobsand advocate for the new ideas that produce new value.We have been helping companies prepare leaders for just this kind of business environment byimproving innovation capabilities through our results oriented workshop. What we impart goes wellbeyond simply teaching brainstorming skills and is a far cry from the theory-based with no applicationtrainings given by traditional consultants. In fact, what we teach will change the way your people workall together.
  • 3. OUR APPROACH Our Design Driven Approach. (or, the method to our madness) I D E A engineering ™We bring this mix of elements together in facilitated creative problem solving meetings that we callInnovationMissions(™) as well as provide training to those who need to develop the new ideas your organizationneeds. We use our innovation methodology called I.D.E.A. Engineering. which brings together the best offoundation processes in Innovation like Osborn-Parnes CPS, PDCA, AcceleratedInnovation,ThinkX as well asDesign Thinking principles. The key steps in our method are what drive innovation at some of the mostrecognized innovative companies like Herman Miller, Apple, Fellows, Google, Motorola and GE. This processpromotes collaboration and guides teams from discovering the roots of the problems right throughcommercialization of solutions.
  • 4. OUR APPROACHAll innovationpasses through fouriterative stages thatfocus collaborative investigate design experiment activateteams on areas of ?most importance asthey build frominsights tosolutions. Each Investigate Design Experiment Activatestage has a clear for ideas, to improve prototypesbenefit to the needs, concepts & concepts & & plans foroverall effort and empathy, possible test successhelps to take the insights & solutions assumptionsrisk and chaos out directionof innovation.This is how we turninnovation into a Set clear Create new Check ideas Inform action direction to and value against in real worldtool your opportunity adding criteria of scenariosorganization can possibilities successapply over and overagain.
  • 5. more on OUR APPROACH 4 5 7 8 ? investigate design experiment activate 1 3 2 6Within the four stages we have eight critical steps that build one to the other. Think of these as deliverables that help us push forward.Our approach is based on truths we have discovered through real world trial and error. They help guide the way we apply I.D.E.AEngineering and assure that your innovation efforts don’t fail. They challenge the way most organizations do business and are part ofthe keys that make our approach work in the real world. Here are just a few of them:•Rubber Band Effect - Sometimes we find we need to take a step backwards as we discover new things.•Doing over planning - Planning sounds good but it depends on making assumptions. Doing is about going out and tryingsomething to learn first hand what works and what doesn’t. If you want to know how a solution might work prototype it and learn beforeyou invest in a complete roll out.•Human Centric - Thinking more along the lines of anthropologists where observation leads to better insights and to empathy withthe consumer. Solutions are often found when we simple stop to observe what is going on and understand it from a users peerspective.•Storytelling and visuals over spreadsheets - This means that numbers alone cannot tell the human side of the story. Duringour sessions we collect visual data in the form of pictures and video so they better translate our learnings and conclusions into storiesthat direct our thinking in more concrete and real ways.•Radical Collaboration - Where possible we like to source ideas from beyond just those people on the team. This can meanpartners, non-related departments and even customers.
  • 6. TRAINING IN OUR APPROACH Applied I.D.E.A. Engineering™ is a 2 day immersion into our design driven approach to innovation and collaborative creative problem solving and includes learning the theory and applying it to an actual goal challenge or problem. In a two day session we apply this training against a real world challenge your team is facing so that they get real world experience with I.D.E.A. Engineering and the tips and techniques that make innovation happen. In a two day session workshop and facilitation of an actual session come together. I.D.E.A. Engineering™ is an intensive 1 day workshop in the process and techniques that lead to this design thinking approach. It is learn by doing, quick intense and fun. Learning Objectives: We teach participants: •Know innovation approach, tools & •how to build collaborative and diverse teams of thinkers that improve creative output techniques to accelerate innovation & leverage whole brain thinking. •a new approach to problem solving •Apply IdeaEngineering(R) approach to real •how to build real and actionable insights based on a customer centric approach and world challenges. observation •Develop innovation confidence and plans •how to use process, tools and techniques to improve innovation performance for follow through. •how rapid prototyping leads to better solutions in less time •the common mistakes of innovation I D E A engineering
  • 7. Facilitation Lead by Innovation ExpertDana Montenegro the Founder of SeriouslyCreative. A well renowned Innovation Trainer, Facilitator and IdeaEngineer his great skill is to inspire everyone and anyone to think big and find the ideas and solutions they seek. Throughout the past 15 years, Dana has worked in diverse creative fields in marketing, innovation, brand designand management, more recently as Driver of Culture, Innovation and Inspiration for Red Bull Energy Drink in LatinAmerica. At Red Bull, Dana was charged with launching the brands unique marketing initiatives throughout the region, as wellas working with teams worldwide to develop new and innovative projects. In this role he lead the companies effortsin creating new projects from visual arts events in Berlin to student outreach programs in Buenos Aires. During histime at Red Bull he also created new processes and strategies to inspire, collect and manage the ideas of thecompany. Most recently together with sister company Inotivity in Boston he launched I.D.E.A. Engineering: aninnovation process that promotes collaboration and guides teams from discovering the roots of the problems rightthrough prototyping and commercialization of solutions. In short, Dana is a right brain thinker, innovation advocate, creative problem-solver and designer of whole systemideas. He is a challenger of the status quo and the go-to expert for inspiration and bold thinking by innovationseeking companies and organizations.
  • 8. SeriouslyCreative, a little about us and what we doWhat we We are experts in innovation and creative problem solving. We help organizations innovate, tap into their most creativedo minds, and produce the big breakthrough ideas that help them grow. We specialize in getting you through the fuzzy front end of innovation so that you can create profitable ideas against your most pressing business challenges. in essence, we are innovation assistance for companies who plan to grow. Who we are We are a non-traditional facilitating, training and coaching consultancy as well as a very creative meeting space based in San Juan, Puerto Rico and serving clients locally and internationally. What we are NOT is the traditional low-budget training company who’s only objective is to deliver a day’s worth of information that produces little or no effect on the performance of your team. We are also NOT high-priced consultants who re-package information and past experiences as “new” ideas and then work hard to keep you dependent on their advice. Our goal is not in the training, facilitating or coaching we give you but in the result it produces. We call this: results based assistance. What we teach must provide you with the changes you are looking for and drive bottom line results as well as top line strategies. You should see the outcome of what we do in the way in which your staff produces innovative Who do and proactive solutions as well as in your profit and loss statements. we help Organizations that: Are looking for new and creative ways to solve their business problems ✴ Need to capitalize on market opportunities immediately ✴ Seek to respond to the fast changing competitive environment with new ideas ✴Some of Are looking to harness innovation and creative problem solving skills within their company ✴the clientswe haveworked for We have worked with large local and multinational companies, professional associations and non-profit organizations. Some of our clients are confidential and, as such we can’t list them. But those that we can mention include Abbott, Belcorp, Motorola, Allergan, Mars, Toyota, Society for Human Resource Management, Glaxo Smith Kline, Eaton, Red Bull GmbH., Kimberly Clark, General Mills, Johnson & Johnson, St. Jude Medical, Lexmark, Kraft, Procter & Gamble, Wal-Mart,
  • 9. WHAT IS THE VALUE OF WHAT WE DO?Organizational development and training budgets are getting squeezed more and more today. And you need tomake the most of your limited budget while getting the biggest effect towards the bottom line.We understand. Unlike so many trainings today that promise the world but produce no real effect we focus on realworld results for your bottom line. Our trainings are designed to get people to go from workshop to workplacewith real skills that are understandable, memorable and easily applied.Innovation training is one of the few places where what you learn is turned directly into profit. After all, innovationis about turning creative and new ideas into profitable solutions.Imagine this - if someone could bring you one truly transformative idea that would improve your bottom line,create new competitive advantage or strengthen your market position how much would it be worth to you? Thosepeople are in your organization and we can help unlock the ideas in their heads.Testimonials Specifically Related to Value✴“One year later, we still have ideas from your facilitated brainstorming that we are looking -to implement. I think we have ideas for about 2 moreyears. Thank you!” - pharmaceutical✴What a powerful session! I would never have imagined getting all our different and competing suppliers on board working as a true team on allideas that you helped us create. It was not just a brainstorming... It was a teambuilding in a box. Everyone is committed to working toward thesame goal. I thought that was impossible!”-services✴-3 weeks later we have 2 great ideas already implemented that are making us money.- technology✴-Up to date, we usually have 10% of registrations for our convention secured. This year we are up to 30%. This convention promises to berecord breaking and we credit this the innovative ideas that came from our idea session with SeriouslyCreative. -association✴-The training is one of the best (...if not the best) I have taken in my life. - manufacturing medical devices
  • 10. Some of the people we have worked with
  • 11. Thank you for taking the time learn more about this training. We look forward to answering any questions you have and to getting started with you on your innovation plans. Contacting us.Angiemille Latorre- angie@seriouslycreative.comPhone: 787.283.6077Do you want to hear moreabout what we are saying?web: http://www.seriouslycreative.comblog: http://seriouslycreative.com/blog/youtube: http://www.youtube.com/user/SeriouslyCreativeTV “Imagination is moretwitter Angie: http://www.twitter.com/space4ideas important than knowledge.twitter Dana: http://www.twitter.com/idearocket For while knowledge definesfacebook: http://www.facebook.com/WeAreSeriouslyCreative all we currently know and understand, imagination points to all we might yet discover and create.” Albert Einstein