Anatomy of a Magazine: InStyle

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Anatomy of a Magazine dissects the components of a magazine to understand the brand ethos in order to better cater content for its readers and partners.

Project created in Fall 2011 for Public Relations course.
This is not affiliated with or endorsed by InStyle magazine, its partners, subsidiaries or parent companies.

Published in: Design, Lifestyle
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Anatomy of a Magazine: InStyle

  1. 1. ANGIE Marie Fernandez PUBLIC Relations PARSONS The New School for Design SPRING 2011 TOM Handley
  2. 2. TABLE of CONTENTS MISSION DEMOGRAPHICS SOCIAL MEDIA STATISTICS NSIDE InStyle DEPARTMENTS what’s NOW! the LOOK your Look Beauty Shop It! Oscars Life PITCHES EDITOR’S database ADVERTISING chart 3 4 5 6 - 12 12 - 13 14 - 19 20 - 26 27 - 30 31 - 33 34 35 - 36 37 - 41 42 - 43 44 - 46
  3. 3. MISSION The celebrity at the center of InStyle's universe is the reader. The red-carpet moments that matter most are hers. They are the many experiences - some exceptional, some everyday - that are heightened by a complete confidence that she's greeting the world with her very best style. They take place in restaurants or on city sidewalks, on a night out or at a meeting. Every page inspires her, instructs her, and moves her to action.
  4. 4. DEMOGRAPHICS
  5. 5. SOCIAL MEDIA Statistics About @InStyle 12,057 Tweets 2,078 Following 1,939,320 Followers Twitter Member Since: May 28th, 2008 115,611 people like this
  6. 6. Inside InStyle DEPARTMENTS • EDITOR’S NOTE • AT THE COVER SHOOT • BEHIND THE SCENES • READER POLL • CONTRIBUTORS • MAIL • CAUSE CELEB • ON MY MIND
  7. 7. Inside InStyle EDITOR’S NOTE InStyle’s EDITOR’S NOTE is a personal letter written to the readers in which the editor addresses the month’s hot topics and shares any thoughtful insights or reccommendations. It is a way to create a personal connection between the reader and the magazine. NATALIE PORTMAN and ARIEL FOXMAN
  8. 8. Inside InStyle AT THE COVER SHOOT Who, Where, Who Knew... InStyle’s AT THE COVER SHOOT lets the readers in on all the details from the month’s cover lady photo shoot; anything and everything from makeup tricks to the cover star’s favorite weekend ritual. The readers ask and they answer! NATALIE PORTMAN and ARIEL FOXMAN
  9. 9. Inside InStyle BEHIND THE SCENES InStyle’s BEHIND THE SCENES gives the basics WHO, WHAT and WHERE of the month’s main stories, giving readers a headstart on their favorite articles! No need to shuffle through the whole thing before reading ahead on the favorite story!
  10. 10. Inside InStyle READER POLL InStyle’s READER POLL reveals the reader’s opinions as the results to the monthly polls are revealed. Readers become trend forecasters as they weigh in on what they would, or in certain cases, would not do!
  11. 11. Inside InStyle CONTRIBUTORS InStyle’s CONTRIBUTORS section showcases the backstory of the month’s industry insiders that have collaborated to make the featured stories; readers get to know more about their work and collaborations. Expect the unexpected with big names such as Tom Ford and rising stars such as Brad Goreski!
  12. 12. Inside InStyle MAIL Readers’ comments are heard and welcomed; InStyle’s MAIL section shows off readers’comments from all over the country and abroad! A TRUSTY GUIDE “InStyle was the most faithful travel companion on my trip abroad, all the way from the Cliffs of Mother in Ireland to the Eiffel Tower in Paris.” - Rachel Kulaga, Lexington, KY. Make That 202nd... “ I was delighted to see that January’s was InStyle’s 200th issue! Thanks for all the hours of enjoyment you have provided over the years! ” - Sharon Lamont, via INSTYLE.COM
  13. 13. Inside InStyle CAUSE CELEB InStyle’s CAUSE CELEB reports on a celebrity’s effort to raise money for a given charity. Readers that are inspired by the story learn how they can get involved as well because, after all, InStyle readers know the importance of giving back to their communities.
  14. 14. Inside InStyle ON MY MIND InStyle’s ON MY MIND focuses on a celebrity’s personal anecdotes and favorite trends. Readers get to know juicy details as well as everyday matters. “Every night before bed I sneak a Reese’s Peanut Butter Cup. I had a thousand left over from Halloween that I keep stashed in the fridge. Shhh!” - Liv Tyler
  15. 15. what’s NOW!
  16. 16. what’s NOW! InStyle’s what’s NOW! brings the readers the latest style buzz, news, and parties--minus all the hype! Outfits for every body type, Modern Mohawk , The Vodka Diet and even How To Make Your Own Feather Clutch are all covered in this delightful section.
  17. 17. the Look • BEST DRESS • WE’RE LOVING • THE LOOK • DESIGNER FOCUS • HER 10 BEST EVER • ASK MARCHESA • MAN OF STYLE • THE LOOK OF THE GOLDEN GLOBES • THE GOLDEN GLOBES PARTIES
  18. 18. the Look InStyle’s the Look showcases celebrities they loved in clothes to die for! It can be anything from a trend, an accessory, or a fresh fashion statement that caught their attention--and held it! BEST DRESS one celebrity’s dress is choosen as the Best One; readers get to know why! WE’RE LOVING InStyle’s staff favorite celebrity outfit picks or any in trend matters!
  19. 19. the Look DESIGNER FOCUS This section gives readers the unique opportunity to receive style tips from the fashion industry’s top designers. “ Fashion is instinctive and sensual. Learn to love what you wear. It hsould feel like eating chocolates... without the calories.” - Alber Elbaz “Trying to be cool or trendy doesn’t work. It’s more vital to be relevant in women’s lives.” - Alber Elbaz
  20. 20. the Look HER 10 BEST EVER The 10 Best Ever outfits worn by a single celebrity throughout the years are chosen and ranked.
  21. 21. the Look ASK MARCHESA The famous design duo behind Marchesa, Georgina Chapman and Keren Craig give expert style advice through their monthly column. Readers ask and they answer! Submit your questions for Marchesa at instyle.com/askmarchesa
  22. 22. the Look The Golden Globe Parties The red-carpet after parties are covered exclusively by InStyle. Candid snapshots and questions give readers an insider’s peek into the exclusive party! The Look of the Golden Globes The InStyle staff picks the best dresses from the red carpet! Trends are highlighted and beauties are praised. MAN OF STYLE A male celebrity is interviewed with regards to his style and his daily habits.
  23. 23. your Look • FIND YOUR PERFECT • INSTANT STYLE • COLOR CRASH COURSE • YOU CAN DO • WHAT GOES WITH WHICH JEANS? • THREE WAYS • IMPRESS FOR LESS • ASK RACHEL • WE’RE INSPIRED BY • Q&A • CLOTHES WE LOVE
  24. 24. your Look INSTANT STYLE This InStyle section will give readers priceless information: how to rearrange their wardrobes in order to make different looks from the same pieces! FIND YOUR PERFECT Readers are given the right advice to find a perfect item, whether it be a maxi dress, a tuxedo jacket or a navy skirt, readers will be given the best styling advice with a wide range of prices and fits.
  25. 25. your Look YOU CAN DO InStyle’s own fashion director gives reader advice on how to take on a trend. Tips are given on what to wear it with, how to pull it off and how to wear it at anytime! COLOR CRASH COURSE The‘in’color of the season is broken down in to categories; readers will learn how to wear it, how to accessorize it and how to complement it with makeup!
  26. 26. your Look THREE WAYS Instyle readers are shown how to wear the same piece in three different ways. WHAT GOES WITH WHICH JEANS? Cropped, boyfriend, high-waisted, flared or super-skinny- -what to wear with denim is an art in itself. Instyle staff try on over 100 pairs to find the best of the season’s styles and then style them with shoes and accessories.
  27. 27. your Look ASK RACHEL Style-setting actress Rachel Bilson turns into a fashion therapist with her monthly column answering readers style questions. IMPRESS FOR LESS InStyle’s stylist creates a complete look for readers with pieces only under $100.
  28. 28. your Look QI like the idea of a leather dress, but I don’t want to look like a biker chick. Help! A It’s all about color, cut and fit. Neutral hues are ideal, says stylist Petra Flannery, who chose black for client Emma Stone. Classic A-line orT-shirt silhouettes are foolproof. Also remember: Leather stretches. During the first try-on, the dress should be snug--it will loosen up over time. Here, more tips from Flannery. Q&A One lucky reader’s styling question is answered; examples are shown on how to wear the particular look. WE’RE INSPIRED BY InStyle creates a three-step look for readers by taking a unique inspiration.
  29. 29. your Look CLOTHES WE LOVE InStyle’s fashion editors take on the season’s trend as they illustrate through their top designer collections what the incoming trends are; they’ll tell you why they love it and how to wear it. Fashion advice from the best in the industry! The reader will get the overall trends as well as the top 10, what more could anyone ask for?
  30. 30. Beauty • BEST LOOK • RED CARPET BEAUTY TRICKS • 10 WAYS TO • BEAUTY TALK • TRANSFORMATION • FRESH PICKS • EDITOR’S PICKS • FRAGRANCE • Q&A • DEALS & STEALS
  31. 31. Beauty RED CARPET BEAUTY TRICKS Secret tips from the runway that work in real-life! Advice comes in from professionals in the beauty business. Every step is covered as they tell readers all about hair, makeup, nails, and tans to get that red-carpet look going! 10 WAYS TO InStyle shows readers how to improve certain body parts with 10 easy steps! BEST LOOK One celebrity, two successful makeup looks. InStyle explains to readers how to go from one look to the other.
  32. 32. Beauty TRANSFORMATION InStyle shows a celebrities beauty looks spanning through several years of their career. Readers are able to see their favorite stars evolutions and beauty makeovers! FRESH PICKS InStyle picks their favorite beauty products for the incoming season; nail polish, hair accessories, lip- stick, you name it, they have it! BEAUTY TALK InStyle interviews a celebrity on beauty looks and their must-have products!
  33. 33. Beauty FRAGRANCE InStyle picks out the month’s in trend fragrances, dissecting similar scents to give readers a wide price range. DEALS & STEALS Irresistible ATM friendly beauty buys for those readers under a tight budget! Q&A InStyle answers readers pressing beauty questions and even celebrities’questions too! EDITOR’S PICKS InStyle’s editors pick the month’s best beauty finds
  34. 34. Shop It! • INSTANT UPDATE • STEP IT UP • SHOP LIKE A FASHION EDITOR • FINE JEWELRY • WATCHES • GOT A STICKY SITUATION? • DEALS & STEALS
  35. 35. Shop It! FINE JEWELRY InStyle shows readers the best of the best when it comes to fine jewelry. SHOP LIKE A FASHION EDITOR InStyle teaches readers how to shop like a pro with limited budgets by using three staffers as examples over a four month period. STEP IT UP InStyle picks the season’s freshest styles for its readers; an array of shoes are selected to give readers many options. INSTANT UPDATE InStyle lets its readers know about a must-have trend.
  36. 36. Shop It! DEALS & STEALS The month’s most irresistible and positively affordable fashion finds. GOT A STICKY SITUATION? Readers financial questions are answered in this section, anything from damaged borrows to gifts on sale. InStyle has the perfect advice! WATCHES InStyle displays the in trend watches for the season.
  37. 37. OSCARS! SWEET INSPIRATIONS BEST OF THE BRIGHTEST BACKSTAGE WITH THE STARS InStyle takes its readers on a backstage trip of the Oscars; interview with nominees to the best of the brightest jewels are just a few of the things on the to-do list. Readers are given an insider’s pass to the Oscar’s, a rare opportunity!
  38. 38. Life, etc. • NEW WINE NOTES • ONLINE DESIGN • TORY’S GLORY
  39. 39. Life, etc. TORY’S GLORY A Lifestyle piece on world-famous designer Tory Burch; inside peek into her home and life. ONLINE DESIGN InStyle gives readers tips on online resources regarding design and the home.; who needs to hire an interior decorator when you can be one yourself? NEW WINE NOTES InStyle’s special Life, etc. section deals with wine and the ways it integrates into the reader’s life. It is all about the wine. For instance‘20 Way To Get Your Grape On’
  40. 40. PITCHES
  41. 41. Amy, WiththeHolidayseasonuponus,itistimetositbackandreplenishourbodies.Ourlatestproduct,RosaArctica rechargescellswhilejoltingbackyouth. •RosaArcticadeliversenergytoskin,allwhilesimultaneouslyprotectingskinfromfuturedamage •Formulatedfromarare“ResurrectionFlower”thatisabletosurvive31monthsofextremedehydration •RosaArcticaformulationignitesskinabilitytobeginrepair ByusingRosaArcticaatleasttwiceaday,theskinwillbecomesmoother,firmeranddenserinappeareance;a noticeablereductioninlinesandwrinkleswillfollow.Thismiraculousflowerturnsbackourbiologicaltimeclocks likenootherproducteverseenbefore;whatbettergiftthan“youth”forthisholidayseason?RosaArcticaisthe truemiracleoftheseason!Ilookforwardtobeingincontactwithyouabouttheperfectholidaygift:RosaArctica. Thankyouforyourtimeandconsideration. BestRegards, AngieMarieFernandez 917.459.6844 press@kiehl’s.com
  42. 42. Joanna, Nofeelingbeatswakingupinthemorningwithafreshcupofcoffeesurroundedbythosethatmeanthemostto you.TheNespressoDelonghiLatissimaChromeCoffeeMakeristheidealHolidaygift;whetheryouaresharing withyourfamilyorcravingawarmcupofcoffee,theDelonghiLatissimaChromeistheidealpick. •NespressoDelonghiLatissimaChromeisdesignedtorevealthesubtlearomasofourexclusivecapsules •Offeringtimelessdesigns,hightechnology,functionanduser-friendliness,everydetailhasbeencarefully consideredtoprovideyouwiththeultimatecoffeeexperience. •Withtheexclusivecapsulesystem,oneindividualcapsulecontainsexactlytherightamountoffresh,finely groundcoffeeforoneespresso. TheNespressoDelonghiLatissimaChromeisdesignedwitheaseofuseinmind;nomorespillsorexcessamounts; thismachineisthekeytothe“perfectcoffee”.Withapriceof$599,itstandsattheidealpricepointrangefor yourreaders;readerswhovalueandappreciatelong-lastingqualitythatwillulimatelymeettheirexpectations. Ilookforwardtobeingincontactwithyouaboutthemust-haveitemforthisHolidayseason:theNespresso DelonghiLatissimaChrome. Thankyouforyourtimeandconsideration. BestRegards, AngieMarieFernandez 917.459.6844 press@nespresso.com
  43. 43. Hal, EverywomanwantstobetheBelleoftheBallandwhoarewetodenyherthatwish?Weareheretomakeher dreamcometruenotjustoneday,buteverydayofherlife,especiallyduringtherestlessHolidayseason.Asthe partyinvitationspourinyourdearestreadersscrambletoputtogethertheperfectoutfits.Well,scrambleno more,withKateSpade’sSunnyKoletteSkirt,theywillberadiatefromeveryangle. •This74%silkand26%cottoncomboiscraftedwiththoughtfuldetails,includingfrontpleatinganddartsatthe backskirt. •Aself-fabricbowandpleatedwaistlinetiethelooktogetherinthemostcharmingway! TheSunnyKoletteSkirtisidealforanyholidayoccassion;whetheritbeacasualmid-daymealortwirlingthenight awayonthedancefloor,thislovelypiecewilltakeawaymanyheadaches.Atonly$295,theSunnyKoletteSkirt combinesaffordabilitywithutmostqualityandvibrance,traitsthatwillsurelybeappreciatedbyyourdevout readers. IlookforwardtobeingincontactwithyouthisHolidayseason’sstarpiece:theSunnyKoletteSkirtbyKateSpade. Thankyouforyourtimeandconsideration. BestRegards, AngieMarieFernandez 917.459.6844 press@katespade.com
  44. 44. EDITOR’S database Prefix First Name Last Name Title Publication Address #1 Address #2 City State Zip Email Mr. Ariel Foxman Managing Editor InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 ariel_foxman@instylemag.com Mr. Hal Rubenstein Fashion Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 hal_rubenstein@instylemag.com Mrs. Cynthia Weber Cleary Fashion Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 cynthia_weber-cleary@instylemag.com Mrs. Amy Synnott Beauty Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 amy_synnott@instylemag.com Mrs. Meggan Crum Accessories Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 meggan_crum@instylemag.com Mrs. Rina Stone Creative Director InStyle 1271 Ave of the Americas Suite 18-05b New York NY 10079 rina_stone@instylemag.com Office Number Ext Cell Assistant Office Phone Ext Email Cell PhoneNotes: (212) 522-1212 7136 Lauren Tumas 212.555.1212 5211 lauren_Tumas@instylemag.com (212) 522-1212 9699 (212) 522-1212 2936 (212) 522-1212 9167 (212) 522-1212 (212) 522-1212

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