The Nuts & Bolts
    Javelin was founded on February 1st, 1998

    Headquarters: St. Louis

        Satellite offices: ...
Own the Moment
                              TM



    With each consumer interaction, we have a moment – the

    moment...
Whatever Your Objectives
    … We have the ideas, the experience and

    execution to deliver against them
    We develo...
From Concept to Completion
    … our services include:


        Strategic thinking
    »
        Concept development
   ...
What You See is What You Get
    We believe in quality execution

        Realistic concept development
    »
        We ...
Training is Critical
    We conduct extensive training programs

    Event staffers are immersed in the brand, the object...
We are Ready!
    Our client roster has included cable networks,

    consumer packaged goods, publishing, service indust...
Six Principles of Success
    Clarity of objectives

    Break down psychological barriers/resistance to brand message

...
Collapsing the Sales Funnel
      This is a traditional advertising and marketing consumer sales funnel
  




          ...
Collapsing the Sales Funnel
       The one-on-one, face-to-face style of event marketing is proven
 
       to collapse t...
Brand Surfing
Animal Planet Expo
    Animal Planet Expo, a Javelin production since 2003, is an annual large-scale tour supporting publi...
Grey Goose – Grey Goose Lounge
    As part of a highly integrated marketing program, Javelin partners with GREY GOOSE Vodk...
Teen PEOPLE - Rock n’ Shop
    For five consecutive years, Javelin took Teen People’s Rock ‘n Shop to teens across America...
Brad Carsten                   Tammy Derrigan
           Sr. Partner        Dir. of New Business Dev.
 brad@javelin-inc.co...
Javelin General Staticforlinkdin
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Javelin General Staticforlinkdin

  1. 1. The Nuts & Bolts Javelin was founded on February 1st, 1998  Headquarters: St. Louis  Satellite offices: Boston, Chicago, Dallas, Los Angeles, Miami, » New York and San Francisco The managing partners have a combined 70 years of experience and » tens of thousands of events Every year we employ thousands of people on behalf of our clients »
  2. 2. Own the Moment TM With each consumer interaction, we have a moment – the  moment where we connect and deliver the brand experience. In that moment we seek success in these three areas: Maximize: It must shape the online » conversation as one of its key objectives Multiply: It must directly impact » a variety of revenue streams Monetize: It must accelerate the » sales process
  3. 3. Whatever Your Objectives … We have the ideas, the experience and  execution to deliver against them We develop, create and execute the following:  » Account Specific and In-Account Events » Sampling, Trial Programs » Street Team Activations » Youth Marketing » Publicity Stunts » Mobile/Custom Vehicle Marketing » Corporate Hospitality and Special Events » Mall Tours » Customer Retention » Influencer Marketing » Retail-tainment
  4. 4. From Concept to Completion … our services include:  Strategic thinking » Concept development » Creative design, production and fabrication » End-to-end logistics management » Location scouting and services » Field staffing, training and management » D.O.T. compliance management » ROI analysis » Green program development and execution » Social P.R. and WOM initiative building » Digital platform and CRM program integration »
  5. 5. What You See is What You Get We believe in quality execution  Realistic concept development » We walk our talk – developing ideas we know will work and » can be executed from concept to completion
  6. 6. Training is Critical We conduct extensive training programs  Event staffers are immersed in the brand, the objectives and  their role within each event We turn our staff into “inter-actors” – interactive evangelists  who embody, as well as represent, your brand
  7. 7. We are Ready! Our client roster has included cable networks,  consumer packaged goods, publishing, service industries, and pharmaceutical companies We have logged an incredible tens of thousands of  event days We have overseen thousands of events in malls  We’ve generated over thousands of millions of gross  impressions for our clients The team that has done it all is intact and ready to rock 
  8. 8. Six Principles of Success Clarity of objectives  Break down psychological barriers/resistance to brand message  Provide frictionless delivery of message  Establish metrics for ROI  Infuse with brand DNA  Foster brand evangelism 
  9. 9. Collapsing the Sales Funnel This is a traditional advertising and marketing consumer sales funnel  Action Conversion Awareness Desire Consideration Trial Purchase Loyalty
  10. 10. Collapsing the Sales Funnel The one-on-one, face-to-face style of event marketing is proven  to collapse the traditional model into only 3 steps. We accelerate the target through the sales cycle by reducing friction and speeding up the process, resulting in less consumer fall off. Action Conversion Awareness Purchase Loyalty Consideration Trial Desire
  11. 11. Brand Surfing
  12. 12. Animal Planet Expo Animal Planet Expo, a Javelin production since 2003, is an annual large-scale tour supporting public affairs  efforts, affiliate ad sales and broadband and HD sales 12-20 markets  Up to 40,000 visitors per market  Brings branded excitement to consumers including the HD Dome, which delivers a full hi-def  experience of critically acclaimed shows like Planet Earth Celebrities from Animal Planet shows make special appearance, including Terri and Bindi Irwin,  Mario Lopez of Pet Star and Jeff Corwin of The Jeff Corwin Experience Sponsors provide opportunities for families to enjoy main stage entertainment such as live animal  shows, while a giant mobile video truck provides a great view for everyone at the event The Discovery Kids' Endurance Challenge provides even more fun and entertainment for  fans of this hit show
  13. 13. Grey Goose – Grey Goose Lounge As part of a highly integrated marketing program, Javelin partners with GREY GOOSE Vodka  to bring the spirit to major influencers and trend-setters to approximately 600 events per year, in North America and the Caribbean Javelin executes the GREY GOOSE LOUNGE at large-scale events such as The Grammy  Awards, The Golden Globes, as well as PGA/celebrity golf tournaments like Tiger Jam and Tavistock Cup to create an elite experience for discerning consumers GREY GOOSE spokes models add to the exclusive environment where consumers mingle and  enjoy a variety of specialty martinis and refreshing signature cocktails made with GREY GOOSE Vodka Original, L’Orange, Le Citron, and La Poire
  14. 14. Teen PEOPLE - Rock n’ Shop For five consecutive years, Javelin took Teen People’s Rock ‘n Shop to teens across America,  bringing to life the essential elements of the magazine—music, pop culture and fashion The mall tour featured concerts, contests, makeovers, fashion shows, celebrity meet  and greets and more Star sightings included Paula Abdul, Jesse McCartney and the cast members from  Summerland, Everwood and American Dreams; musical performers included B5, Brie Larson and Ciara More than 44,000 teens interacted with the brand, and one lucky teen won a karaoke  contest where the prize was a studio recording session and a meeting with a record label executive
  15. 15. Brad Carsten Tammy Derrigan Sr. Partner Dir. of New Business Dev. brad@javelin-inc.com tammy@javelin-inc.com P (314) 361-1450 x103 P (314) 361-1450 x117 F (314) 361-1451 F (314) 361-1451 M (314)-409-8079 M (314)-518-4347 www.javelin-inc.com We appreciate getting to share these moments with you!

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