Making the Case for Private Cloud with ExactTarget & ActiveState

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Last year, marketing-as-a-service leader ExactTarget deployed private-Platform-as-a-Service technology in its production private cloud. The results were dramatic: ExactTarget saw application deployment cycles shortened from weeks to minutes, and the subsequent dynamic workflow has led to breakthroughs in experimentation. In a company culture that builds its success on creativity, ExactTarget leveraged ActiveState Stackato to take its cloud innovation to new heights.

Private PaaS technology is critical to success in private cloud development by making even the most staid enterprise nimble, while letting IT leadership maintain security and control over the corporate cloud. Development teams realize the scalability, efficiency, and convenience of public cloud architecture, IT leads administer with web-based management tools, and CIOs enjoy their organization's productivity gains.

This webinar discusses:

The enterprise use case for private PaaS technology
ExactTarget's experience deploying Stackato to its production cloud
What is private PaaS
Stackato's impact on ExactTarget. (Spoiler alert: ExactTarget development teams are innovating more, administering more easily, and getting product to market faster.)

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  • Webinar Thesis:Virtualization enables resource scaling. But it doesn’t facilitate application management.But PaaS is the only way to attain the true transformational benefits of the cloudEnabler that justifies cloud computing b/c of the transformation in how you deal with applications and lifecycles
  • You’re virtualized10K VMs! Overnight!
  • You’re virtualized:Virtualization offers scaling...but it’s still only raw resourcesWill get more productivity but also more complex requestsDevOps bandwidth doesn’t scale! Who’s managing the new applications on those 10K VMs?With a simple cloud – you get raw resourcesDoes not transform how you run your business, just how much you can doNo real changes in productivity or processes so that you can realize the flexibility, scalability and innovation improvements
  • Virtualization is only a start—it abstracts hardware management, but it does NOT abstract data and application management. And that’s the key limitation.You’ll see reduced hardware costs, but it won’t deliver dramatic productivity gains unless coupled with a scalable application management solution.Serving the enterprise better means developers and DevOps stakeholders have more time to:InnovateBe creativeMake mistakesSelf serveAuto-configure
  • Webinar Thesis:Virtualization enables a gazillion VMs. But it won’t help you manage all the data and applications that go on those VMs.PaaS is the only way to attain the true transformational benefits of the cloudEnabler that justifies cloud computing b/c of the transformation in how you deal with applications and lifecycles
  • To be:ProfitableEfficientInnovativeProductiveMarket leaders
  • What is Private PaaS? Private PaaS: Software-driven, internal cloud. Public PaaS = serviceAllows you to extract the true value from your cloud.How?
  • Getting your apps to market faster will give you edge over the competitionAn infrastructure that frees you from its limitations enables creativity and the chance to make mistakes, at a lower costInstead of being hampered by the processes imposed on you by your current infrastructure, you can design a process that works best for your organization
  • Build your cloud from the middle outStart with your paas
  • Stackato is the operating system for your cloud, enabling your infrastructure AND your application development.PaaS bridges the path between enterprise IT and existing resources with the new developer paradigm that PaaS bringsBrings operational efficiency to the entire corporate IT set up
  • This is the heart of any business. Start here to see where the roadblocks are and how they can be mitigated or eliminated.
  • There’s no killer app for the cloud. But workflow comes close. Enterprise customers deploying Stackato private PaaS see their deployment accelerate, and can retain control gateways as needed.Stackato accelerates workflow to such an extent that enterprise customers see deployment cycles shorten from WEEKS to MINUTES, and yet with no sacrifice of control. For instance, in the AFTER diagram, the workflow maintains control gateposts at testing and staging, even though those could be eliminated.
  • An agile company can:Quickly deploy apps to the cloudRespond to competitors Fix mistakesTest innovationsAdjust to shifting market and customer demandsAn agile company is one that determines its own destiny and is not hampered by processes or infrastructure. An agile company is nimble, responsive, and is always forward-thinking/moving.
  • Just because you’re a large, successful company doesn’t mean you can’t be as nimble and agile as these upstarts.It doesn’t require a reduction in the size of your company, but an increase in innovation and flexibility. PaaS can provide that.
  • There’s no killer app for the cloud. But workflow comes close. Enterprise customers deploying Stackato private PaaS see their deployment accelerate, and can retain control gateways as needed.Stackato accelerates workflow to such an extent that enterprise customers see deployment cycles shorten from WEEKS to MINUTES, and yet with no sacrifice of control. For instance, in the AFTER diagram, the workflow maintains control gateposts at testing and staging, even though those could be eliminated.
  • Build your cloud from the middle outStart with your paas
  • Metrics:A networking giant is deploying Stackato to simplify cloud management processes and speed time-to-market for support applications.A multinational media and entertainment company uses Stackato to secure, manage, and monitor its private-cloud digital assets, and to push subsidiary-specific custom Drupal applications to the cloud.A F100 cloud service provider is using Stackato to reduce time spent configuring enterprise middleware, streamlining deployment from development to production.An massive open-source community is using Stackato for its web-based applicationsA world-leader in next generation mobile technologies is deploying stackato within it’s R&D organization to empower developers to innovate/be more nimble and responsive to market changeHP is licensing Stackato for OEM integration
  • Notes:Speak to what the company is, what it does, goals…Based in Indianapolis, Indiana, ExactTarget is the global leader in marketing Software-as-a-Service (SaaS) solutions, and its commitment to innovation drives the company forward. That commitment, combined with ExactTarget’s entrepreneurial spirit and unwavering focus on client success, forms the basis of its “Orange Culture.”The Interactive Marketing Hub was envisioned as an interactive cloud operating system for sharing marketing solutions with customers.
  • Notes:What were the challenges and pain points that led you to look for a paas solution?Disparate development environments, multiple URLs, programming language differences, a burdensome workflow, and mounting time pressures complicated timely deliveryNeeded a flexible and easy way to build, test, stage, and deploy a wide array of software applications to the Hub
  • Needed a solid PaaS middleware foundationConsidered Cloud Foundry, admired the scope and vision of the open source project But this was not ideal:Significant investment in time and moneyNot a business they wanted to be inNeed an enterprise supported, out-of-the-box technology that would provide a faster path to the cloud
  • Notes:Why Stackato and what does Stackato allow you to do?Self- serve: Developers can deploy applications without involving ITDynamic workflow – No more 2 week deployment windows, no need to wait for, can deploy on demand whenever something is readyPolyglot development – can code in the best language for the jobImproved QA – Mirrored production and dev environments means devs can test and see if an app is ready and will work in production before deployment
  • Private PaaS is an enabling technology that finally justifies cloud computing because of all the transformational benefits it provides in regards to application development and lifecycle management.Private PaaS is the heart of any innovation program and allows companies to easily prototype, test, and implement cutting edge new advancements while simultaneously lowering the cost of mistakes. Enterprises can be just as agile, nimble, and innovative as startups without sacrificing security, control, or oversight.
  • Making the Case for Private Cloud with ExactTarget & ActiveState

    1. 1. Making the Case for Private PaaS:ExactTarget Innovates in the CloudFebruary 19, 2013Moderated by Steve Wylie,General Manager, Cloud ConnectSponsored By:
    2. 2. Upcoming Cloud Connect EventsAccelerate Your Cloud Strategy• Cloud Connect Silicon Valley– April 2-5, 2013Register with Priority Code “DIWEB1” for 30% Discount off Onsite Price or a Free Expo Pass• Cloud Connect India – May 23-24, 2013• Cloud Connect China – Fall, 2013• Cloud Connect Chicago – Oct 21-24, 2013• Cloud Connect Webinars – MonthlyDiscuss Today’s program on Twitter: #stackato
    3. 3. Sponsored By:Making the Case for Private PaaSDale McCroryPrincipal Product Manager, Fuel PlatformExactTargetBart CopelandPresident & CEOActiveState SoftwareDiscuss Today’s program on Twitter: #stackatoToday’s Program
    4. 4. Today’s WebinarPracticalTheory
    5. 5. Scalability! Flexibility! No more hardware!The cloud has such promise…#stackato
    6. 6. So you make the leap!Congratulations! You’re in the cloud!#stackato
    7. 7. Wait—why isn’t this easier?Where’s the…Flexibility? Scalability? Productivity?#stackato
    8. 8. Virtualization enables the cloud……but it only serves theenterprise more. Not better.#stackato
    9. 9. Private PaaS is the only way toharness to the true transformationalbenefits of the cloud.#stackato
    10. 10. What do enterprises really needfrom the cloud?Easier innovationEfficiency gainsImproved resource utilizationBetter productivityLower cost of mistakesROI#stackato
    11. 11. Can the cloud really do all that?#stackato
    12. 12. Yes. Yes it can.The enterprise private PaaS#stackato
    13. 13. Only when your infrastructure frees youfrom its shackles, can you achieve truetransformation and innovation in the cloud#stackato
    14. 14. First, start in the middle.How do you make your cloud just work?#stackato
    15. 15. The Stackato private PaaS cloud+ OTHERSIaaS/Infrastructure LayerApplications LayerThe enterprise private PaaS#stackato
    16. 16. Next, take agood look atyour deploymentworkflow.#stackato
    17. 17. Deployment workflow: BeforeBefore#stackato
    18. 18. Then get agile.Really, really agile.#stackato
    19. 19. Because even the biggestenterprise can become a nimbleelephant#stackato
    20. 20. Stackato can make your enterpriseas agile as you want it to be.#stackato
    21. 21. Deployment workflow: Before & AfterBeforeAfter#stackato
    22. 22. How does it all work?#stackato
    23. 23. Setup &Scale• Create anAUTO-CONFIGURINGprivate PaaS ontop of privatecloud or IaaS inminutesDevelop &Deploy• Deploy NEW,migratingEXISTINGapplications tothe cloud in 3simple stepsManage &Monitor• Manageupdates,upgrades• MonitorapplicationperformanceStackato Private PaaS#stackato
    24. 24. Stackato VM Client Your AppDeployed toCloud+ + =Deployment Model#stackato
    25. 25. ™Build Your Cloud Cake#stackato
    26. 26. Stackato’s architecture is great.But what’s really important iswhat it enables.#stackato
    27. 27. A networking giant is deploying Stackato…A F100 cloud service provider is using Stackato…An global open-source community is using Stackatofor…A world-leader in next generation mobile technologiesis…HP is…..Where’s Stackato?#stackato
    28. 28. Stackato just works. Here’s how.#stackato
    29. 29. ExactTarget is…
    30. 30. In a corporate culture built on creativity,how do you innovate even faster?The Challenge
    31. 31. DIY?Or Buy?
    32. 32. The SolutionThe enterprise private PaaS
    33. 33. The ImpactMuch faster dynamic deploymentLower cost of mistakes = greater room forexperimentationMost importantly….better innovation
    34. 34. Putting it all togetherTransformationInnovationAgility
    35. 35. Thank You!Any questions?#stackato
    36. 36. ResourcesActiveState: www.activestate.comExactTarget: www.exacttarget.comStackato: www.activestate.com/stackatoTwitter: @activestate, @exacttarget, #stackatoCheck outStackato: The Movie#stackato
    37. 37. Sponsored By:Making the Case for Private PaaSDale McCroryPrincipal Product Manager, Fuel PlatformExactTargetBart Copeland Steve WyliePresident & CEO General MangerActiveState Software Cloud ConnectDiscuss Today’s program on Twitter: #stackatoSubmit Your Questions

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