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How to launch a sustainability movement
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How to launch a sustainability movement

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  • 1. How to launch a sustainability movement. Nine steps to a successful outreach education campaign.
  • 2. Understand what people believe. Conduct surveys, polls and interviews to find perceptions, priorities and proposals among everyone involved and impacted.
  • 3. Develop a single central theme. Include simple visuals and an approachable tone that unify, demonstrate and evolve your efforts and align with your mission and vision.
  • 4. Evaluate new and existing channels and effective tactics. Determine specific, unique ways to use each tool of engagement and education to inform, inspire and activate your community.
  • 5. Identify reliable sources. Find individuals and organizations that can help create interesting multimedia content that sparks meaningful conversation.
  • 6. Document a plan. Lay out a series of measurable milestones to build awareness and foster community.
  • 7. Craft metrics. Plan how you will capture evidence of success and opportunities for improvement.
  • 8. Create an online campaign hub. Design a user-friendly, social media infused site that centralizes and celebrates all activities and creates community around shared experience.
  • 9. Evolve and launch. Use traditional approaches in new ways and look beyond ordinary interactions.
  • 10. Measure. Adjust. Evolve. Succeed.

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