Threshold capabilities 11.10

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  • DOnt care for this cove rpage






  • SCOTT

  • update to Gotham Bold design
  • update to Gotham Bold design
  • update to Gotham Bold design
  • update to Gotham Bold design
  • update to Gotham Bold design
  • update to Gotham Bold design
  • update to Gotham Bold design
  • update to Gotham Bold design

  • - switch out Jubilee for Penn and Teller


  • this case study should be focused on how we built a community of over 500mm fans, not the ARGL. Most of them have already seen this video at the SUmmit. If we wnat to share the ARG to ahow “how” we coninued to build a community, I am fine with that.


















  • STARZ – Space Chimps
    Targeting Kids (Coppa Compliance)
    Games

    Challenge: Launch a new family film in a crowded Summer market.
    Drivers: a) Put butts in seats b) Generate interest in the characters for licensing
    Highlights:
    •Wrote and directed custom animation with Vanguard to extend the story in the digital space.
    •Distributed casual games to media partners, including Nick.com and IGN.
    •Created numerous viral tools to engage kids within COPPA standards.
  • STARZ – Space Chimps
    Targeting Kids (Coppa Compliance)
    Games

    Challenge: Launch a new family film in a crowded Summer market.
    Drivers: a) Put butts in seats b) Generate interest in the characters for licensing
    Highlights:
    •Wrote and directed custom animation with Vanguard to extend the story in the digital space.
    •Distributed casual games to media partners, including Nick.com and IGN.
    •Created numerous viral tools to engage kids within COPPA standards.
  • STARZ – Space Chimps
    Targeting Kids (Coppa Compliance)
    Games

    Challenge: Launch a new family film in a crowded Summer market.
    Drivers: a) Put butts in seats b) Generate interest in the characters for licensing
    Highlights:
    •Wrote and directed custom animation with Vanguard to extend the story in the digital space.
    •Distributed casual games to media partners, including Nick.com and IGN.
    •Created numerous viral tools to engage kids within COPPA standards.
  • STARZ – Space Chimps
    Targeting Kids (Coppa Compliance)
    Games

    Challenge: Launch a new family film in a crowded Summer market.
    Drivers: a) Put butts in seats b) Generate interest in the characters for licensing
    Highlights:
    •Wrote and directed custom animation with Vanguard to extend the story in the digital space.
    •Distributed casual games to media partners, including Nick.com and IGN.
    •Created numerous viral tools to engage kids within COPPA standards.
  • STARZ – Space Chimps
    Targeting Kids (Coppa Compliance)
    Games

    Challenge: Launch a new family film in a crowded Summer market.
    Drivers: a) Put butts in seats b) Generate interest in the characters for licensing
    Highlights:
    •Wrote and directed custom animation with Vanguard to extend the story in the digital space.
    •Distributed casual games to media partners, including Nick.com and IGN.
    •Created numerous viral tools to engage kids within COPPA standards.
















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