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Thesaurus of marketing management
 

Thesaurus of marketing management

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    Thesaurus of marketing management Thesaurus of marketing management Document Transcript

    • THESAURUS OF MARKETING MANAGEMENT Compiled and Edited by: Luckty Giyan Soekarno K1D040005 Detto Akbar K1D040013 Anggi Hafiz Al Hakam K1D040016 Vika Aprilia K1D040020INFORMATION AND LIBRARIANSHIP SCIENCE DEPARTMENT FACULTY OF COMMUNICATION SCIENCE UNIVERSITY OF PADJADJARAN 2007
    • Kata Pengantar Alhamdulillahirabbil’alamin. Segala puji dan syukur kami ucapkanke Hadirat Illahi Rabbi Allah SWT, karena atas berkah dan rahmat-Nyapula kami dapat menyelesaikan salah satu tugas pengganti UAS SemesterGenap 2006-2007 pada mata kuliah Thesaurus. Kami selaku penyusun dan penulis, ingin mengucapkan terimakasih kepada Dosen pembimbing kami, Dra. Tine Silvana R., M.Si danNurmaya Prahatmadja, S.Sos yang telah memberikan banyak masukan,dukungan dan dorongan kepada kami dalam penyusunan tugas ini. Taklupa juga kepada rekan-rekan K1D-A 2004 yang juga mengikuti kelasThesaurus, terima kasih untuk sudah menjadi tempat bertukar pikiran. Adapun, sumber yang dijadikan acuan dalam pembuatan tesaurusini adalah berbagai referensi yang menyangkut manajemen pemasaran.Sengaja tesaurus ini kami sajikan dalam bahasa Inggris karena banyakistilah yang bila diterjemahkan ke dalam Bahasa Indonesia justru menjadirancu. Terlepas dari maksud dan tujuan karya ini, kami sadar bahwadalam proses penulisannya terdapat banyak kekurangan. Oleh karena itudengan segala kerendahan hati kami mengajak pembaca untukmenyediakan diri sebagai kritikus untuk memberikan masukkan bagipenyempurnaan karya kami selanjutnya. Khusus untuk ini, terlebih dahulukami ucapkan terima kasih. Jatinangor, Juni 2007 Penyusun
    • Above the lineSN mass medium communication channelUF upper line communicationBT advertisingRT below the lineActual ProductSN a products, parts, styling, features, brand name, packaging, and other attributes that combine to deliver core product benefitBT productRT alignmented product core productAd spentSN expenditure of advertising in every promotional mediaUF advertising budgetBT advertisingAdvertisingSN any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsorBT mass communication 1
    • NT above the line below the lineRT brandingAfter sales serviceSN service given after purchasing productBT sales managementRT costumers serviceAlignmented productSN additional costumer services and benefits built around the core and actual productsUF substitute productBT productRT actual product core productAttributeSN object characteristicsUFBT segmentationNT attribute judgement dynamic attribute individual attribute 2
    • static attributeBarter transactionSN a marketing transaction in which goods or services are traded for other goods or servicesUF goods exchangingBelow the lineSN segmented communication channelUF down line communicationBT advertisingRT above the lineBrandSN a name, term, sign, symbol, or design, or a combination of these intended to identify the goods or services of one seller or group of seller and to differentiate them from these of competitorsBT brandingNT brand activation brand ambassador brand awareness brand building 3
    • brand connectedness brand extension brand image brand leader brand loyalty brand mark brand name brand performance brand personality brand positioning brand switching brand valueBrand activationSN a series of event to introduce new brand for the first timeUF brand introducingBT brandingRT brand buildingBrand ambassadorSN people or groups who are an endorser of a brandUF brand endorserBT brandingRT brand personality 4
    • Brand awarenessSN awareness of a brand in consumer marketUF brand exposureBT brandingRT brand connectednessBrand buildingSN process of constructing and building of a brandUF brand constructingBT brandingRT brand activation corporate brandingBrand connectednessSN emotional proximity between costumers and brandUF brand proximityBT brandingRT brand awarenessBrand extensionSN a new or modified product launched under an already successful brand nameUF brand extending 5
    • BT brandingRT built-in branding bundling combination brandingBrand imageSN image which performed by a brandUF brandBT brandingNT product imageRT brand mark brand name brand performance product brandBrand LeaderUSE leading brandBrand loyaltySN consumer’s loyalty to use a brandUF brandBT brandingRT loyalty program 6
    • Brand markSN that part of brand which can be recognized but is not utterable, such as symbol, design, or distictinctive coloring or lettering.UF brand signBT brandingRT brand imageBrand nameSN the part of a brand which can be vocalized. Eg. Avon, Chevrolet, UCLAUF brand titleBT brandingRT brand imageBrand performanceSN the performance of a brand to fight against competitors in a marketUF brand market performanceBT brandingRT brand imageBrand personality 7
    • SN character performed by a brandUF brand characterBT brandingRT brand ambassadorBrand positioningSN positioning strategy of a brand in the marketUF brand placementBT brandingRT brand valueBrand switchingSN consumer’s movement to use of other brandUF brand substitutionBT brandingBrand valueSN value of a brand to costumerUF brand costBT brandingRT brand positioning 8
    • BudgetingSN activity of financial resources planningUF financial calculationBT financial managementRT accounting budget operational cost resource allocationBuilt-in brandingSN branding process which one brand have inserted into other brand in same productUF inserted brandingBT brandingRT brand extension combination brandingBundlingSN bundle packaging with similar productUF bundle packagingBT sales promotionRT brand extension cooperation branding joint marketing 9
    • Business cycleSN alternate expansion and contraction in overall economic activityUF economic fluctuationRT economic conditions economic recession economic recoveryCapital costUF cost expenseBT financial managementRT capital costCapital expenditureUF capital spentBT financial managementCapital formationSN the building-up of a capital stockUF capital shapeBT financial managementRT capital capital flow 10
    • capital resources savingCapital investmentSN investment in capital goodsBT financial investmentRT asset management capital industrial capitalCentral business districtSN primary business areaUF centralized business placeBT business locationNT bonded zoneCombination brandingSN branding process that combining and involving more than one brandUF sheaf brandingBT brandingRT brand extension built-in branding 11
    • joint marketingCommercializationSN introduction of a new product into the marketUF product introductionBT marketing managementNT distribution promotionCommitment shareSN share of a brand value to costumersBT brandingCommodity marketSN type of market which exchanging commodity productBT marketRT commodity commodity agreementConsultative sellingSN selling with consultative process to costumerUF consultation selling 12
    • BT sellingConsumer goodsSN those bought by final costumers for personal consumptionUF consumable productBT productRT consumer marketConsumer marketSN all the individuals and households who buy or acquire goods and services for personal consumptionBT marketRT consumer goodsConsumer promotionSN sales promotion designed to stimulate consumer purchasing, including samples, compons, rebates, price- off, premiums, patronage reward, displays, contests, and sweeptakesBT promotionRT sales promotion 13
    • ConsumerismSN an organized movement of citizens and government to improve the right and power of buyers in relation to sellersBT consumer behaviourNT consumtive behaviourConsumer-oriented marketingSN a principle of enlightened marketing which holds that a company should view and organize its marketing activities from the consumer point of viewBT consumer behaviourNT interactive marketingRT costumer service costumer satisfactionCore productSN The problem solving, services or care benefits that consumers are really buying when they obtain a productUF main productBT productRT actual productCorporate brandingSN process of corporate branding strategy 14
    • BT brandingRT brand buildingCorporate social responsibilitySN corporate social responsibility to community and societyUF corporate social programBT corporate missionNT community developmentCost effectivenessSN optimal result for a given expenditureUF cost effectiveRT cost cost benefit analysis cost containment low costCostumerUF publicCostumer focusSN the focus of costumers to a product 15
    • UF costumer attentionBT consumer behaviour market orientationRT costumer insightCostumer insightSN insight and perception of costumer to a brand dan productUF costumer perceptionBT consumer behaviourRT costumer focus product knowledgeCostumer interactionSN interaction between product and costumer at point of salesUF costumer relationBT consumer behaviourNT interactive marketingRT costumer satisfaction point of salesCostumer needsSN primary, secondary, or tertier needs of costumerUF constumer wantsBT consumer behaviour 16
    • Costumer satisfactionSN rate of satisfaction to a productUF costumer satisfactoryBT consumer behaviourRT costumer interaction consumer-oriented marketingDifferentiationSN marketing strategy by performing product differenceUF product differentiationBT market targetting marketing managementNT content packaging context packagingRT market orientation positioningEconomic fluctuationSN alternate expansion and contraction in overall economic activityUFBT financial managementNT deflation inflation 17
    • RT economic conditions economic recession economic recovery trendE-marketingSN marketing process using electronical media, e.g email, mailing list, etc.UF electronic marketingBT marketing managementNT direct e-mail marketing mailing list marketingEmotional brandingSN branding process which involving emotional touch to customerBT brandingNT emotional attitudeEnduring brandSN the life of a brandUF longlasting brandBT branding 18
    • RT leading brandExperiential marketingSN marketing process which involving costumer experience to a productBT marketingRT product knowledge radical brandingForecastingSN future condition planningUF future decision makingBT financial management marketing managementRT market sales forecasting sales rateFuture intentionSN costumer’s future hopes and intentionUF future hopesBT consumer behaviourRT future market top of mind 19
    • Future marketSN potential market in the futureUF potential marketBT marketNT long term marketRT future intention future planFuture planSN long term planning of all corporate activitiesUF long term planningBT forecastingNTRT future marketGeneric brandSN existed or traditional brand which developed usually by an individualUF existed brand traditional brandBT branding 20
    • Government InfluenceSN Government measures to influence the functioning of a countrys economy through legislation, monetary, fiscal and tariff policy, state aid, nationalization of strategic sectors, etc.UF government control government interventionRT nationalization public sectorHedgingSN preventive action to secure the corporate from stock exchange fluctuation.BT financial managementNT stock exchange hedgingICSASN award that given by Frontier Consulting Group and Marketing Magazine to corporates who has satisfying their costumer in a annual period in IndonesiaUF Indonesian Costumers Satisfaction AwardRT IMAC 21
    • IMACSN award that given by Frontier Consulting Group and Marketing Magazine for admired companies in IndonesiaUF Indonesian Most Admired CompaniesRT ICSAImpulse buyingSN buying impulsed by an endorserUF impulsive buyingBT promotionRT sales promotionIndustrial goodsSN those bought by final costumers for industrial consumptionUF industrial productBT productRT industrial marketIndustrial marketSN market which segmented to industrial corporateBT marketRT industrial goods 22
    • Innovative marketingSN a principle of enlightened marketing which use multiple states to improve response rates and profitsUF marketing with innovationBT marketing managementInstitutional buyersSN buyers that come from nonpersonal, but institutionalBT consumer behaviourNT private institution buyersIn-store communicationSN communication process and execution at the point of salesUF on-site promotionBT communication channelNT display placementInternal brandingSN branding approach to internal costumer inside the corporateBT brandingRT internal marketing 23
    • Internal marketingSN marketing by a service firm to effectively train and motivate its costumer. Contact employees and all the supporting services people to work as a team to provide costumer satisfactionUF insider marketingBT marketing managementNT staff motivation training staff trainingRT external marketing interactive marketingJoint marketingSN joint activity together between two or more company to marketing their productUF joint activitiesBT marketing managementRT bundling combination brandingLeading brandSN brand performance in leading the market and gain more 24
    • market shareUF brand leaderBT brandingRT enduring brand market leader market shareLoyalty programSN a series of event to gain costumer’s loyaltyBT marketing managementRT brand loyalty market campaignManagerSN people who manage the corporateBT staffingNT manager executive Managing directorMarket accessSN access to a market which determine the success of commercialized productUF market penetrationBT market 25
    • RT commercialization marketMarket campaignSN campaign in a consumer market to fight against another market competitorsUF market promoBT marketing managementRT loyalty program Market competitionMarket competitionSN competition in a market to fight against another competitorsUF market struggleBT marketing managementRT market campaignMarket economySN an economic system in which the allocation of resources is determined by supply and demand in marketsBT economic system economyRT market 26
    • Market leaderSN brand, product, or companies which leading the competition in a similar fieldBT marketing managementRT leading brand market shareMarket orientationSN orientation of a company to its market segmentUF market focusBT marketing managementNT consumer behaviour costumer focusRT differentiationMarket researchUSE market studyMarket shareSN sharing of position in a marketBT marketing managementNT market behaviourRT leading brand 27
    • market leader market sizeMarket sizeSN the size of market which gained by a company to ensure their product availabilityBT marketing managementRT market shareMarket studySN the study of a market to analyze the market, consumer behaviour, etc.UF market researchBT marketing managementNT market analysisRT marketMarket targetingSN market target of a companyUF costumer targettingBT marketing managementNT differentiation 28
    • MarketingSN the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and servicesUF sales promotion sellingBT distributionNT cooperative marketing retail marketing wholesale marketingRT market marketing board marketing cooperative marketing management retail trade sales sales person wholesale tradeMarketing information systemSN people, equipments and procedures to gather, short, analyze, evaluate, and distribute needed, timelyUFBT information systemNT distribution information system 29
    • sales information systemRT marketing managementMarketing managementSN social and managerial process to manage all available resources to reach organizational goals and satisfying costumerUF marketing studiesBT managementNT commercialization differentiation e-marketing forecasting innovative marketing internal marketing loyalty program market campaign market competition market leader market orientation market research market share market size market study marketing mix niche marketing positioning 30
    • sales promotion sales rate segmentationRT marketing marketing information systemMarketing mixSN marketing methods which compiling 4 p and 4 c, product, place, price, promotion and cost, communication, convenience, costumerBT marketing managementRT promotion mixMedia gatheringSN activity in media relationalUF press gatheringBT marketing communicationNT media line upRT media relationsNet operating lossSN disadvantage process to decrease the profitUF profit lossNT net operating carryback 31
    • New productSN a goods, service, or idea that is perceived by some potential costumers as a newcomersUF newcomers productBT productNT potential productNiche marketingSN marketing to limited costumerUF tight marketingBT marketing managementRT massive marketingOperational costSN every cost expenditure in operating the businessUF operational expenditureBT costRT budgeting 32
    • PackagingSN finall process of the productUF product packagingBT productPoint of salesSN area or place of sales can happen. Usually in supermarket or hypermarketUF sales areaBT sales managementRT costumer interactionPositioningSN process to build a belief system to costumerUF product positioningBT marketing managementRT differentiation segmentation value to moneyPrice sensitiveSN consumer behaviour with some fear to offered priceBT consumer behaviourRT price war 33
    • Price warSN pricing strategy involving price decreasing so that costumer will buy the similar product as offered in other point of salesBT pricingRT price sensitivePrivate brandingSN branding process by individual businessUF traditional brandingBT brandingProductSN anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or needUF consumable goodsNT alignmented product core product new product packaging product brand 34
    • product knowledge product life cycle product line value of product value to consumers value to moneyRT production managementProduct brandSN a brand of product to stimulate sales rateBT brandingRT brand imageProduct life cycleSN the life time of a product to be substitute with another new productUF product life timeBT productProduct knowledgeSN costumer knowledge about productBT product consumer behaviour 35
    • RT costumer insight experiential marketingProduct lineSN a series of product from the similar manufacturerUF product seriesBT product production managementRT umbrella brandPromotion mixSN the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and sales support programUF mixed communication mediaBT promotionRT marketing mixPublicSN any group that has an actual of potential interest in or impact on an organization’s ability to achieve it’s objectivesUSE costumer 36
    • Radical brandingSN branding which using unusual methodsUF extreme brandingBT brandingRT experiential brandingResale valueSN value of product to be resale to another costumerBT pricingReturn of investmentSN point of time to get back investment expenditureUF point of returnBT capital costSales engineerSN engineer to help increase sales rateBT salesmanshipRT sales executive 37
    • Sales executiveSN field executor to increase sales rateBT salesmanshipRT sales engineer sales promotionSales forecastingSN forecasting of future sales intentionUF sales planningBT sales managementRT price determinationSales promotionSN promotional way of salesBT marketing managementRT advertising consumer promotion impulse buying sales engineer sales executiveSales rate 38
    • SN rate of sales, daily, weekly, monthly, or annualyBT marketing managementRT forecasting sales forecastingSegmentationSN a universal view to the marketBT marketing managementNT attributeRT targetting positioningTop of mindSN a long lasting product in consumer’s mindBT marketing managementRT future intentionUmbrella brandSN a brand that became umbrella for another brand belowUF upline brandBT brandingRT product line 39
    • Value of productSN point of product valueUF product valueBT productRT value to consumersValue to consumersSN product values and contribution to costumerBT productRT value of productValue to moneySN product value to costumers moneyBT productRT positioningWord of mouthSN promotional media which use mouth as a mediaUF mouth to mouth promotionBT sales promotion 40