Definition of Advertisement
Part of Advertisement
How To Make Advertisement
Advertising is the nonpersonal
communication of information usually paid
for and usually persuasive in nature about
products, services or ideas by identified
sponsors through the various media.
And the function is used to make or
persuade costumers buy our goods.
Part of Advertisement
Photographs, drawings, and graphic embellishments are
a key visual element of many types of ads. Some ads
may have only a single visual while others might have
several pictures. Even text-only ads might have some
graphics in the form of decorative bullets or borders.
When included with visuals the caption is one of the
first things most readers look at after the visual. It's not
in all ads but it is an option that gives the advertiser
one more chance to grab the reader.
The main headline may be the strongest
element of the ad or it may be secondary
to a strong visual. Some ads may have
subheads and other title elements as well.
Just making it larger isn't enough,
headlines should be well-written to get
the readers' attention.
• The copy is the main text of the advertisement. Some ads
may take a minimalist approach, a line or two or a single
paragraph. Other ads may be quite text-heavy with
paragraphs of information, possibly arranged in columns
newspaper style. While the words are the most important
part of the copy, visual elements such as indentation, pullquotes, bullet lists, and creative kerning and tracking can
help to organize and emphasize the message of the body
of the ad.
The contact or signature of an ad may appear
anywhere in the ad although it is usually near
the bottom. It consists of one or more of:
– Advertiser Name
– Phone Number
– Map or Driving Directions
– Web Site Address
• Some print ads may have
additional special elements
such as an attached business
reply envelope, tear-out
portion with a coupon, tip
sheet, product sample.
• 1. The language of advertisement
– Use the right words, attractive, and
– Arranged in a brief and show the parts
• 2. The contents of advertisement
– objective and honest
– brief and clear
– not to offend a certain group or other
– attract many people.
How To Make
• 1. Begin the ad creation by
analysing your product and
Each ad has to be made specifically for those who
are interested in buying the product or using the
service, namely the "Consumer", or theTarget
• 2 Understand WHO will buy or
Who is your consumer? use
your product / service.
Search for as much information about them as
possible. If your product is already in the market you
can obtain this information by conducting consumer
surveys, talking to the sales people, or observing
consumer behaviour at various stores. If the product
has not as yet launched, use best guess strategy or
existing market information. Thus you will be able to
define who your buyer or user is - this is your Target
3 Find out WHAT is so special about your
product, the unique selling proposition.
Make sure you find only one compelling reason
otherwise you will confuse your reader. This is also
sometimes referred to as the brand positioning.
Look for something that current competitors do not
offer or do not overtly claim to offer. Identify a
relevant Highlight the Product benefit unique
4. Understand WHY will they
buy our product,
Consumers have many choices
or how will they use your
Why consumers buy this product category, your
brand or the competitor's brand
5 Decide HOW to effectively convey the Product
Use the information that you have collected to form a
"Creative Brief" for your creative team. Normally the
product benefit or your USP is highlighted in the ad by using
catchy headlines and attention grabbing visuals.
For the tone and style of the ad you need to keep your
Target Audience in mind. It should get their attention, be
easy to understand, informative, correct in tone and
manner and above all entertaining.
Engage the consumer to make your ad stand out in clutter
(a term used to describe plethora of ad messages that an
average consumer is exposed to) and be different from
competitors. Words such as "Free", "Extra", "Best", "New"
or "Now" are the traditional favourites. For an instant
response, action words such as Call Now, Hurry, Rush, work
Don't forget to include all the information that is required
but at the same time don't overload. Keep it simple and
6 Think of when will they buy,
how will they shop for it.
This will help you decide how, when and where to
advertise, what media is best for you; choices may
be local Newspaper, web, pamphlets and many
7 Admire your ad.
It might be a great ad, but you are not sure
that it will sell what you want it to sell, until
you have tested it amongst your Target
Audience. Put the ad out and have a
questionnaire ready to find out if you have
reached the audience you set out to.
Example of Printed Advertisement