English Advertisement text


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English Advertisement text

  1. 1. ADVERTISEMENT • • • • Definition of Advertisement Part of Advertisement Advertisement’s Requirements How To Make Advertisement
  2. 2. Definition of Advertisement • Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. • And the function is used to make or persuade costumers buy our goods. Click
  3. 3. Part of Advertisement • • • • • Artwork Titles Body Contact Extras
  4. 4. Artwork Photographs, drawings, and graphic embellishments are a key visual element of many types of ads. Some ads may have only a single visual while others might have several pictures. Even text-only ads might have some graphics in the form of decorative bullets or borders. When included with visuals the caption is one of the first things most readers look at after the visual. It's not in all ads but it is an option that gives the advertiser one more chance to grab the reader.
  5. 5. Titles • The main headline may be the strongest element of the ad or it may be secondary to a strong visual. Some ads may have subheads and other title elements as well. Just making it larger isn't enough, headlines should be well-written to get the readers' attention.
  6. 6. Body • The copy is the main text of the advertisement. Some ads may take a minimalist approach, a line or two or a single paragraph. Other ads may be quite text-heavy with paragraphs of information, possibly arranged in columns newspaper style. While the words are the most important part of the copy, visual elements such as indentation, pullquotes, bullet lists, and creative kerning and tracking can help to organize and emphasize the message of the body of the ad.
  7. 7. Contact • The contact or signature of an ad may appear anywhere in the ad although it is usually near the bottom. It consists of one or more of: – Logo – Advertiser Name – Address – Phone Number – Map or Driving Directions – Web Site Address
  8. 8. Extras • Some print ads may have additional special elements such as an attached business reply envelope, tear-out portion with a coupon, tip sheet, product sample. Click
  9. 9. Advertisement’s Requirements • 1. The language of advertisement – Use the right words, attractive, and polite. – Arranged in a brief and show the parts that important • 2. The contents of advertisement – objective and honest – brief and clear – not to offend a certain group or other producers – attract many people. Click
  10. 10. How To Make Advertisement • 1. Begin the ad creation by analysing your product and consumer. Each ad has to be made specifically for those who are interested in buying the product or using the service, namely the "Consumer", or theTarget Audience.
  11. 11. • 2 Understand WHO will buy or Who is your consumer? use your product / service. Search for as much information about them as possible. If your product is already in the market you can obtain this information by conducting consumer surveys, talking to the sales people, or observing consumer behaviour at various stores. If the product has not as yet launched, use best guess strategy or existing market information. Thus you will be able to define who your buyer or user is - this is your Target Audience
  12. 12. 3 Find out WHAT is so special about your product, the unique selling proposition. Make sure you find only one compelling reason otherwise you will confuse your reader. This is also sometimes referred to as the brand positioning. Look for something that current competitors do not offer or do not overtly claim to offer. Identify a relevant Highlight the Product benefit unique product offering.
  13. 13. 4. Understand WHY will they buy our product, Consumers have many choices or how will they use your product. Why consumers buy this product category, your brand or the competitor's brand
  14. 14. 5 Decide HOW to effectively convey the Product message. Use the information that you have collected to form a "Creative Brief" for your creative team. Normally the product benefit or your USP is highlighted in the ad by using catchy headlines and attention grabbing visuals. For the tone and style of the ad you need to keep your Target Audience in mind. It should get their attention, be easy to understand, informative, correct in tone and manner and above all entertaining. Engage the consumer to make your ad stand out in clutter (a term used to describe plethora of ad messages that an average consumer is exposed to) and be different from competitors. Words such as "Free", "Extra", "Best", "New" or "Now" are the traditional favourites. For an instant response, action words such as Call Now, Hurry, Rush, work well. Don't forget to include all the information that is required but at the same time don't overload. Keep it simple and short.
  15. 15. 6 Think of when will they buy, how will they shop for it. This will help you decide how, when and where to advertise, what media is best for you; choices may be local Newspaper, web, pamphlets and many others
  16. 16. 7 Admire your ad. It might be a great ad, but you are not sure that it will sell what you want it to sell, until you have tested it amongst your Target Audience. Put the ad out and have a questionnaire ready to find out if you have reached the audience you set out to. Click
  17. 17. Example of Printed Advertisement Artwork Title Body Contact
  18. 18. Example of Audio Visual Advertisement