Say no to tobacco

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  • 1. Say No To Tobacco Shivi JainVIT University, Vellore
  • 2. Why people smoke or consume tobacco?• For pleasure• Out of curiosity• Peer pressure• To satisfy nicotine addiction• For social purpose• For rituals• For self medication Shivi Jain - VIT University, Vellore 2
  • 3. Shivi Jain - VIT University, Vellore 3
  • 4. TodayTobacco is the major public healthissue Smoking & smokeless tobaccomay lead to -Mouth cancerLung cancerLung diseasesHeart diseaseDecrease blood supply in legsPremature birth of babyPoor reproductive health in femalesFetal defects-child born with defectsImpotencePremature Death of person Shivi Jain - VIT University, Vellore 4 (Risk is both to smokers & non-smokers)
  • 5. Tobacco in India• Portuguese brought in tobacco through Goa in 1600 for the purpose of trade• Initially introduced to Royal courts• Spread to commoner in 17th century• Portuguese traded it for Indian textiles & spices• British colonial rule magnified the tobacco production & consumption (Import of American tobacco to India) Shivi Jain - VIT University, Vellore 5
  • 6. Tobacco in IndiaBritish East India company grew tobacco in India as cash crop Cultivated tobacco in India Exported to Britain Re-imported cigarettes to India to earn revenue Shivi Jain - VIT University, Vellore 6
  • 7. Tobacco in India• In late Nineteenth century Beedi industry grew in India• Oldest Beedi manufacturing firm established in 1887• Tax policies of Indian Government after Independence also favoured Beedi consumption Shivi Jain - VIT University, Vellore 7
  • 8. Tobacco in India Introduction of Gutkha (oral tobacco) has opened New front between commercial tobacco use and public healthShivi Jain - VIT University, Vellore 8
  • 9. Some facts about Tobacco Consumption Shivi Jain - VIT University, Vellore 9
  • 10. Some facts – cause of worry• Currently 1.4 billion tobacco users in the world• Second major cause of death due to non communicable disease.• Half of today tobacco users will loose life due to tobacco• Currently 6 million people die every year globally• 1.2 million die in SEA region• By 2030 – 8 million death / year is projected of which 80% live in low & middle-income countries Shivi Jain - VIT University, Vellore 10
  • 11. Some facts – cause of worry• One death in every six seconds• 2nd largest cause NCD deaths after hypertension• Smokers more prone for TB & pneumonia• Tobacco killed 10 crore people in 20th century and may kill 1 billion in 21st century (All deaths are totally preventable) Shivi Jain - VIT University, Vellore 11
  • 12. “one titanic [2200] sinks every day in india” Shivi Jain - VIT University, Vellore 12
  • 13. Menace of Tobacco use• Health hazards to users & cultivators• Exacerbate Poverty amongst users• Kills people at height of their productivity• Cause of premature deaths• Makes living people less productive due to sickness• Increase poverty of countries• Harms the environment Shivi Jain - VIT University, Vellore 13
  • 14. Youth are of special concern Shivi Jain - VIT University, Vellore 14
  • 15. Why Youth?• Global population of young people (10-24) is about 1.8 billion• 325 million young people live in SEA region• 85% in Developing countries• New, young & potentially life long tobacco users are soft targets for tobacco industry• Most people start smoking before 18 years• 1/4th of these, use tobacco before 10 years Shivi Jain - VIT University, Vellore 15
  • 16. Why Youth?• Experimentation at child & adolescent stage leads life time tobacco dependence (Nicotine is highly addictive)• Younger children – More likely regular user• Less likely to quit• Easily moved by misleading advertisements• Ignorant about health hazards Shivi Jain - VIT University, Vellore 16
  • 17. “Easier to build strong child than repair a broken man”Every age group is important for tobacco cessation programme Shivi Jain - VIT University, Vellore 17
  • 18. 1st hand, 2nd hand, 3rd hand smoke ???First hand Second hand Third hand Shivi Jain - VIT University, Vellore 18
  • 19. Non smokers are at risk of passive smoking Shivi Jain - VIT University, Vellore 19
  • 20. World No Tobacco day ?
  • 21. Globally observing a day to say “No to Tobacco”Observed every year on 31st May Shivi Jain - VIT University, Vellore 21
  • 22. AIM• To create public awareness• To pressurize the Government• To warn industries• To stimulate policy makers Shivi Jain - VIT University, Vellore 22
  • 23. Ultimate aim• To save our nation from human & financial losses• To increase our National Pride Shivi Jain - VIT University, Vellore 23
  • 24. First World No Tobacco Day by WHO On April 7th, 1988 Theme“tobacco or HealtH; cHoose HealtH” Shivi Jain - VIT University, Vellore 24
  • 25. Impact of first WNTD• Ban on smoking in public places – Ethiopia• Suspension of govt. Tobacco sales – Cuba• Radio transmission and printed messages from government – Lebanon• Poster contests – Spain• Public cigarette burning ceremony – Nepal• Large public information campaign – China Shivi Jain - VIT University, Vellore 25
  • 26. Successive WNTD (Observed on 31st May)• 1989 – Women & Tobacco• 1990 - Childhood & Youth without tobacco• 2003 – Tobacco free film, fashion & media• 2004 – Tobacco control & poverty• 2005 - Tobacco Health professional in tobacco control• 2006 - Tobacco deadly in any form or disguise• 2007- Smoke free inside Shivi Jain - VIT University, Vellore 26
  • 27. Successive WNTD (Observed on 31st May)• 2008 – Tobacco – free youth• 2009 – Tobacco health warnings• 2010 – Gender and tobacco with an emphasis on marketing to women• 2011 – The WHO Framework Convention on Tobacco Control• 2012 – Tobacco Industry Interference Shivi Jain - VIT University, Vellore 27
  • 28. Interference of tobacco companies Shivi Jain - VIT University, Vellore 28
  • 29. They include:• Manufactures• Whole sale distributors• Importers Shivi Jain - VIT University, Vellore 29
  • 30. Tobacco industries – Enemies of Nation Shivi Jain - VIT University, Vellore 30
  • 31. Because• Continue to book profit for life• It’s own expansion before health of future generation.• Own economic gain before the developing & struggling countries. Shivi Jain - VIT University, Vellore 31
  • 32. Tobacco industries – lure the innocent public• By launching new weapon disguised as Less harmful• NEW products WITH MORE SAFETY• BY LIGHT, MILD AND LOW TAR CIGARETTE CAMPAIGN.• Providing more attractive packets.• Giving healthier names• Providing fruity flavors. Shivi Jain - VIT University, Vellore 32
  • 33. ButPoison is poison In Any form Shivi Jain - VIT University, Vellore 33
  • 34. Chewing Tobacco – Equivalent to DEATH Shivi Jain - VIT University, Vellore 34
  • 35. Luring People ByAdvertisements Shivi Jain - VIT University, Vellore 35
  • 36. Shivi Jain - VIT University, Vellore 36
  • 37. Shivi Jain - VIT University, Vellore 37
  • 38. Shivi Jain - VIT University, Vellore 38
  • 39. Shivi Jain - VIT University, Vellore 39
  • 40. Two critical messages to understand1. Tobacco marketing can contribute to disability & death Shivi Jain - VIT University, Vellore 40
  • 41. 2. Complete ban on advertisements/ sponsorship/promotion by industry are highly effective “ban reduces experimentation & initiation” Shivi Jain - VIT University, Vellore 41
  • 42. Shivi Jain - VIT University, Vellore 42
  • 43. Do you want to be one of amongst them ???? Shivi Jain - VIT University, Vellore 43
  • 44. This also needs your attention Shivi Jain - VIT University, Vellore 44
  • 45. Tobacco should be stopped or not? Shivi Jain - VIT University, Vellore 45
  • 46. Arise, Awake & stop not, till goal is achieved Swami VivekanandShivi Jain - VIT University, Vellore 46
  • 47. Let us join hands to make thisworld tobacco free planet...A place which even god envy tolive.......Shivi Jain - VIT University, Vellore 47
  • 48. Shivi Jain - VIT University, Vellore 48