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In class presentation z3280488 Presentation Transcript

  • 1. The Online Newsroom and Changing Audiences Yuan Lin – z3280488 MDIA5003: online and mobile media July 26
  • 2. What’s happened to News?
    • Medium
    • Audience
    • Content
  • 3. Medium
    • Traditional Media
        • Newspaper
        • Radio
        • Televition
        • Internet
    • Now
    • Is the Mobile phone can be ‘the fifth media’?
  • 4. Is your room like this?
  • 5. Which one you use most frequently?
  • 6. How the media changed the news?
    • 24-hours scrolling news
      • At the bottom of the screen
      • on television
      • Non-stop update on internet
        • E.g http://roll.news.sina.com.cn/s/#ch=&col=&spec=&type=&k=&offset_page=0&offset_num=0&num=60&asc=&page=1
    • Automation
      • Rss feeds
      • Podcasting
  • 7.
    • Information provider
      • Professional news producer
        • Official site of the mainstream media
        • The separate part from the press, radio and TV station
        • E.g http://www.smh.com.au/
      • Professional journalist or researcher
        • E.g http://today2100.blogbus.com/
      • Government and business publisher
        • E.g http://www.randwick.nsw.gov.au/
      • Individuals
        • E.g http://haitianyixianshendehaizi.spaces.live.com/
  • 8. Audience
    • Rely on the digital product
      • Easily access to the news
      • Timeliness
      • Freshness
  • 9. Participation and Personalitization
    • Role
      • Reader or Consumer
        • Passively receive
      • Communicator
        • Symbolic power
      • Writer or Producer
        • Editing and re-…..
        • Doing media
  • 10.
    • Channel
    • From ‘view’ to ‘narrative’ to ‘search’
      • Search engines
        • e.g google news http://news.google.com.au/nwshp?hl=en&tab=wn
      • Pop-up ads
        • e.g MSN today
      • Subscription
        • RSS Reader e.g http://9.douban.com/
  • 11.
    • Citizen journalist
      • Challenging the status of professional journalist
      • Question
        • objectivity
        • authority
        • Expertise
      • http://www.helium.com/debates/150523-are-citizen-journalists-more-trustworthy-than-professional-journalists
      • Changing the process of making news stories
        • clue/information provider
        • First-hand news maker
        • Impact the agenda setting
  • 12. Content
    • Forms change – thanks to the new technology
      • Texts
      • Images
      • Videos
      • Multi-platform
        • http://abc.go.com/
        • http://www.xinhuanet.com/newscenter/index.htm
  • 13.
    • Open publishing
      • Marshall McLuhan & global village
      • From public to individals
        • Global VS local news
          • http://www.theaustralian.com.au/
          • http://www.chinaview.cn/
          • http://city.sina.com.cn/
      • Debate:
      • uniformity
      • VS
      • diversity
  • 14.
    • Classification
      • Divided into specific section from different ways
      • http://www.chinaview.cn/
    • Blogging
    • http://www.sina.com.cn/
      • Celebrity blog
      • Mini-blog
      • Grassroots blog
  • 15.
    • Questions
      • Social responsibility
        • Internet security
        • Self-control
        • Government supervision
      • Content participation in blogs
        • Is it a news publisher or individual life writer?
  • 16. References
    • Alan, M 2007, Mobile Phones As Mass Media: The Upcoming Technological Revolution
    • Knobloch, S Sundar, S & Hastall M 2010, Clicking News: Impacts of Newsworthiness, Source Credibility, and Timeliness as Online News Features on News Consumption
    • Chouliaraki, L 2008, The symbolic power of transnational media: Global Media and Communication
    • Bruns, A 2009, News Blogs and Citizen Journalism: New Directions for e-Journalism
    • Blossom, J 2010, Darn, Why Did They Think of It First? News Media Companies Adapt To Online Value Points
  • 17.
    • Yang, G 2009, The Power of the Internet in China: Citizen Activism Online, New York, Columbia University Press.
    • Zheng, Z 2010, The Publication of the Social Blue Book, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>.
    • Wang, Y & Yang, J 2007, ‘News blog: A new pattern of information communication’, Journal of Tian jin Normal University (Social Science), vol.11, no.2, pp.59-62.
    • Zheng, Z 2010, The Miniblog and the Internet Intervention, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>.