In class presentation z3280488

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In class presentation z3280488

  1. 1. The Online Newsroom and Changing Audiences Yuan Lin – z3280488 MDIA5003: online and mobile media July 26
  2. 2. What’s happened to News? <ul><li>Medium </li></ul><ul><li>Audience </li></ul><ul><li>Content </li></ul>
  3. 3. Medium <ul><li>Traditional Media </li></ul><ul><ul><ul><li>Newspaper </li></ul></ul></ul><ul><ul><ul><li>Radio </li></ul></ul></ul><ul><ul><ul><li>Televition </li></ul></ul></ul><ul><ul><ul><li>Internet </li></ul></ul></ul><ul><li>Now </li></ul><ul><li>Is the Mobile phone can be ‘the fifth media’? </li></ul>
  4. 4. Is your room like this?
  5. 5. Which one you use most frequently?
  6. 6. How the media changed the news? <ul><li>24-hours scrolling news </li></ul><ul><ul><li>At the bottom of the screen </li></ul></ul><ul><ul><li>on television </li></ul></ul><ul><ul><li>Non-stop update on internet </li></ul></ul><ul><ul><ul><li>E.g http://roll.news.sina.com.cn/s/#ch=&col=&spec=&type=&k=&offset_page=0&offset_num=0&num=60&asc=&page=1 </li></ul></ul></ul><ul><li>Automation </li></ul><ul><ul><li>Rss feeds </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul>
  7. 7. <ul><li>Information provider </li></ul><ul><ul><li>Professional news producer </li></ul></ul><ul><ul><ul><li>Official site of the mainstream media </li></ul></ul></ul><ul><ul><ul><li>The separate part from the press, radio and TV station </li></ul></ul></ul><ul><ul><ul><li>E.g http://www.smh.com.au/ </li></ul></ul></ul><ul><ul><li>Professional journalist or researcher </li></ul></ul><ul><ul><ul><li>E.g http://today2100.blogbus.com/ </li></ul></ul></ul><ul><ul><li>Government and business publisher </li></ul></ul><ul><ul><ul><li>E.g http://www.randwick.nsw.gov.au/ </li></ul></ul></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><ul><li>E.g http://haitianyixianshendehaizi.spaces.live.com/ </li></ul></ul></ul>
  8. 8. Audience <ul><li>Rely on the digital product </li></ul><ul><ul><li>Easily access to the news </li></ul></ul><ul><ul><li>Timeliness </li></ul></ul><ul><ul><li>Freshness </li></ul></ul>
  9. 9. Participation and Personalitization <ul><li>Role </li></ul><ul><ul><li>Reader or Consumer </li></ul></ul><ul><ul><ul><li>Passively receive </li></ul></ul></ul><ul><ul><li>Communicator </li></ul></ul><ul><ul><ul><li>Symbolic power </li></ul></ul></ul><ul><ul><li>Writer or Producer </li></ul></ul><ul><ul><ul><li>Editing and re-….. </li></ul></ul></ul><ul><ul><ul><li>Doing media </li></ul></ul></ul>
  10. 10. <ul><li>Channel </li></ul><ul><li>From ‘view’ to ‘narrative’ to ‘search’ </li></ul><ul><ul><li>Search engines </li></ul></ul><ul><ul><ul><li>e.g google news http://news.google.com.au/nwshp?hl=en&tab=wn </li></ul></ul></ul><ul><ul><li>Pop-up ads </li></ul></ul><ul><ul><ul><li>e.g MSN today </li></ul></ul></ul><ul><ul><li>Subscription </li></ul></ul><ul><ul><ul><li>RSS Reader e.g http://9.douban.com/ </li></ul></ul></ul>
  11. 11. <ul><li>Citizen journalist </li></ul><ul><ul><li>Challenging the status of professional journalist </li></ul></ul><ul><ul><li>Question </li></ul></ul><ul><ul><ul><li>objectivity </li></ul></ul></ul><ul><ul><ul><li>authority </li></ul></ul></ul><ul><ul><ul><li>Expertise </li></ul></ul></ul><ul><ul><li>http://www.helium.com/debates/150523-are-citizen-journalists-more-trustworthy-than-professional-journalists </li></ul></ul><ul><ul><li>Changing the process of making news stories </li></ul></ul><ul><ul><ul><li>clue/information provider </li></ul></ul></ul><ul><ul><ul><li>First-hand news maker </li></ul></ul></ul><ul><ul><ul><li>Impact the agenda setting </li></ul></ul></ul>
  12. 12. Content <ul><li>Forms change – thanks to the new technology </li></ul><ul><ul><li>Texts </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Multi-platform </li></ul></ul><ul><ul><ul><li>http://abc.go.com/ </li></ul></ul></ul><ul><ul><ul><li>http://www.xinhuanet.com/newscenter/index.htm </li></ul></ul></ul>
  13. 13. <ul><li>Open publishing </li></ul><ul><ul><li>Marshall McLuhan & global village </li></ul></ul><ul><ul><li>From public to individals </li></ul></ul><ul><ul><ul><li>Global VS local news </li></ul></ul></ul><ul><ul><ul><ul><li>http://www.theaustralian.com.au/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.chinaview.cn/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://city.sina.com.cn/ </li></ul></ul></ul></ul><ul><ul><li>Debate: </li></ul></ul><ul><ul><li>uniformity </li></ul></ul><ul><ul><li>VS </li></ul></ul><ul><ul><li>diversity </li></ul></ul>
  14. 14. <ul><li>Classification </li></ul><ul><ul><li>Divided into specific section from different ways </li></ul></ul><ul><ul><li>http://www.chinaview.cn/ </li></ul></ul><ul><li>Blogging </li></ul><ul><li>http://www.sina.com.cn/ </li></ul><ul><ul><li>Celebrity blog </li></ul></ul><ul><ul><li>Mini-blog </li></ul></ul><ul><ul><li>Grassroots blog </li></ul></ul>
  15. 15. <ul><li>Questions </li></ul><ul><ul><li>Social responsibility </li></ul></ul><ul><ul><ul><li>Internet security </li></ul></ul></ul><ul><ul><ul><li>Self-control </li></ul></ul></ul><ul><ul><ul><li>Government supervision </li></ul></ul></ul><ul><ul><li>Content participation in blogs </li></ul></ul><ul><ul><ul><li>Is it a news publisher or individual life writer? </li></ul></ul></ul>
  16. 16. References <ul><li>Alan, M 2007, Mobile Phones As Mass Media: The Upcoming Technological Revolution </li></ul><ul><li>Knobloch, S Sundar, S & Hastall M 2010, Clicking News: Impacts of Newsworthiness, Source Credibility, and Timeliness as Online News Features on News Consumption </li></ul><ul><li>Chouliaraki, L 2008, The symbolic power of transnational media: Global Media and Communication </li></ul><ul><li>Bruns, A 2009, News Blogs and Citizen Journalism: New Directions for e-Journalism </li></ul><ul><li>Blossom, J 2010, Darn, Why Did They Think of It First? News Media Companies Adapt To Online Value Points </li></ul>
  17. 17. <ul><li>Yang, G 2009, The Power of the Internet in China: Citizen Activism Online, New York, Columbia University Press. </li></ul><ul><li>Zheng, Z 2010, The Publication of the Social Blue Book, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>. </li></ul><ul><li>Wang, Y & Yang, J 2007, ‘News blog: A new pattern of information communication’, Journal of Tian jin Normal University (Social Science), vol.11, no.2, pp.59-62. </li></ul><ul><li>Zheng, Z 2010, The Miniblog and the Internet Intervention, accessed 26 July 2010, <http://today2100.blogbus.com/logs/54561086.html>. </li></ul>

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