award winning integrated creative agency
Angel is an award-winning, integrated, creative agency.
Operating since 1998, our foundations were laid in sales promotion,
but as the marketing industry has changed over the last 10 years,
our work has evolved with it. We still develop campaigns using the
traditional uplifting mechanics but the bulk of the work we output
these days is in the digital domain.
We have a big reputation for great work and client servicing.
We challenge the traditional, embrace the new, make time for fun
and think about it until it hurts.
The NSPCC was aware that ‘hard to reach’ -socially
deprived 12-16 year-old boys- in particular, were
failing to make use of its help services. Angel
recommended SMS as a medium to communicate
with these young people and constructed a pilot
campaign to test the need for a text help service.
Angel developed an innovative, bespoke SMS
service, ‘Speechless’, which enabled users to
access important information on a variety of abuse
topics and also to request a one-to-one text
conversation with an NSPCC adviser.
The campaign was the first of it’s kind, testing the
ability of mobile as a communication channel to
target young people most at risk of abuse and
sadly, it was a great success.
Phone Box Advertising
Face to face activity
A response rate of 1.5% from within the
test region. If this was scaled up to a
national level, over a 1 month period, a
total response of 70,420 young people
would be expected – demonstrating a
clear need for the service.
We helped ChildLine to
launch their very own text
service. It’s fantastic and we
hope it will help thousands
of young people to get the
advice they need.
Childline devised and
illustrated a series of picture
stories offering advice on
relevant issues that many
young people face. We
helped ChildLine to create
animated MMS messages
and set up a service able to
deliver them to any handset.
runaway helpline website
Continuing our award-winning work for Missing
People, Angel implemented the charity’s brand
new Runaways website. The site encompasses
information on all of Missing People’s services
for young Runaways including SMS text service,
telephone helpline and an interactive map
detailing projects who work with runaways
across the UK.
We created a suite of funraising animated
‘mood’ Facebook icons for Missing People,
which can be purchased and badged on
your profile to tell people how you’re
feeling and to support the charity.
We designed the DO IT Fundraising pack to
help Missing People offer support for
young people who have been forced to run
away from home, create publicity which
enables Missing People to get in contact
with loved ones, provide practical help and
advice to the families of those who have
gone missing, and reunite separated
The pack was distributed digitally to
schools, organisations, groups and
individuals. It contains ideas, advice and
guidance on how to fundraise.
Know your Rights
Acting on research that showed almost half
of 16–25 year olds don’t know where to turn
when they face housing problems, Shelter
launched the first ever, comprehensive
housing advice website for young people.
We kick started a campaign called ‘Know
Your Rights’ which made young people
aware of the new website, with the help of
actress Brooke Kinsella who played a young
homeless woman in Eastenders.
rock up to the bar
We designed and developed an activation
campaign for Relentless Energy Drink in 80
student unions accross the country. Rock up
to the bar wearing your VIP wristband and
enter the prize-draw to win ticketmaster
vouchers, and claim your free Relentless.
Are You Good Booking?
Objectives: To get young men to read more and buy more
Strategy: Simple - we focused on the biggest driver amongst
14-24 year old guys – sex. The aim was to reveal that women
would be more attracted to them if they read a book.
Idea: Are you good booking? NOP research was carried out
to prove the theory and released to women’s press. From
here it was picked up by the men’s titles, gaining credibility
along the way.
The campaign involved a mix of PR, field marketing, in-store
POS, trade and online marketing. Promotion offered young
men the chance to win £1,000 if they were seen with that
month’s Good Booking title by the Penguin Spotter.
PR - The activity gained £750,000 of broadcast & print coverage
from a minimal spend. In-store Promotion - Angel negotiated front
of store POS deals with Waterstone's, Books Etc, HMV & Virgin.
Online – www.goodbooking.com saw a 30% click through to
Amazon.co.uk via the hyperlinks, outperforming clients'
• National promotional campaign to get young men reading
• Campaign achieved £750,000 worth of media coverage on a
• Increase sales of promoted book titles by 41%.
• Institute of Sales Promotion Gold Award Winner 2005.
• EACA European Gold Award Winner 2005.
• International Marketing Globe Bronze Award Winner 2005.
• Nominated and shortlist for the National Business Award 2005.
street talker e-zine
Every summer we create StreetTalker, an online
e-zine, for JCDecaux’s StreetTalk (phone box
We took to the streets of the UK to source info on
current emerging trends in street culture, which
we wrapped up in a fresh online e-zine, stuffed
with cool competition prizes from iPods to
Festival tickets. An HTML newsletter went out to
advertising, media and creative agencies across
the country to show that phone box media is
cool, young and credible.
We worked with 3 initially as a roster
integrated agency delivering direct
marketing campaigns across multiple
platforms (online, direct mail and
mobile). We were then invited to work
with the User Experience team to
develop and design mobile properties
for the 3 mobile user interface. We’ve
launched countless cool services for
The ingeniously named ‘Squadvent
Calendar’ is an interactive advent
calendar that counts down the days
using player squad numbers for
doors with ‘mystery player days’
behind vacant numbers. The aim of
the app is to keep the Chelsea FC site
and online store fresh and sticky over
the festive season with each door
containing offers, discounts and
We rebranded The IET’s entire suite of
student communications. The
materials targetted apprentices and
university freshers. If you can name it,
we probably produced it during this
project. Z-Cards, giant posters,
mini-leaflets, brochures, HTML
newsletters, banner ads, etc. We also
art directed and photographed a new
image library for their youth
mobile and direct
As a roster agency for The Carphone
Warehouse we been delivering
consistantly effective work since 2006.
We principally produce mobile
soltutions for this client, but also work
on web, e-mail and direct campaigns
on a project basis when required.
Christmas Campaign Birthday Viral Free P!NK content Lapsed Users
Missing People NSPCC
Website re-launch Speechless
Corporate Comms Awards 2007 - Best Mobile Marketing Awards 2006 - Best use of
corporate website - not-for-profit & non-quoted mobile as part of an integrated campaign
Mobile Marketing Awards 2006 - Best insight &
research into mobile
Penguin Interactive Marketing and Advertising Awards
Good Booking 2006 - Best Use of Wireless
Institute of Sales Promotion Award 2005 Travel KISS 100 FM
Leisure and Culture Hey Sexy
Institute of Sales Promotion Award 2005 - Best Gold
Integrated Communications Sony Radio Award 2001 - Best Promotion
Gold Highly Commended
EACA PMC European Award Winner 2005 - The Marketing Magazine Awards 2001 - Best
Travel and Leisure Use of Technology for Customer Loyalty
Bronze Highly Commended
IMAAW Globes International Award Winner The Marketing Magazine Awards 2001 - Best
2005 - Brand Awareness and Trial Use of Technology for Sales Promotion