we are




award winning integrated creative agency
hello

     Angel is an award-winning, integrated, creative agency.

Operating since 1998, our foundations were laid in sa...
clients present & past
case studies




A Few Case Studies
case studies
Speechless
The NSPCC was aware that ‘hard to reach’ -socially
deprived 12-16 year-old boys- in particular, were
failing to...
mechanics
Radio
Phone Box Advertising
Face to face activity
Online: microsite
Market Research

delivery
A response rate of...
text childline
We helped ChildLine to
launch their very own text
service. It’s fantastic and we
hope it will help thousand...
case studies
runaway helpline website
Continuing our award-winning work for Missing
People, Angel implemented the charity’s brand
new R...
facebook moods
We created a suite of funraising animated
‘mood’ Facebook icons for Missing People,
which can be purchased ...
fundraising pack
We designed the DO IT Fundraising pack to
help Missing People offer support for
young people who have bee...
case studies
Know your Rights
Acting on research that showed almost half
of 16–25 year olds don’t know where to turn
when they face hou...
case studies
rock up to the bar
We designed and developed an activation
campaign for Relentless Energy Drink in 80
student unions accro...
case studies
Are You Good Booking?
Objectives: To get young men to read more and buy more
Penguin books!

Strategy: Simple - we focused...
delivery
PR - The activity gained £750,000 of broadcast & print coverage
from a minimal spend. In-store Promotion - Angel ...
case studies
street talker e-zine
Every summer we create StreetTalker, an online
e-zine, for JCDecaux’s StreetTalk (phone box
media) br...
case studies
multiple campaigns
We worked with 3 initially as a roster
integrated agency delivering direct
marketing campaigns across m...
case studies
squadvent calendar
The ingeniously named ‘Squadvent
Calendar’ is an interactive advent
calendar that counts down the days
...
case studies
student rebrand
We rebranded The IET’s entire suite of
student communications. The
materials targetted apprentices and
uni...
case studies
mobile and direct
As a roster agency for The Carphone
Warehouse we been delivering
consistantly effective work since 2006....
Christmas Campaign   Birthday Viral   Free P!NK content   Lapsed Users
case studies
awards
               Missing People                                         NSPCC
              Website re-launch        ...
Thanks!
trevor.rudder@angellondon.co.uk
  Main Number: 020 7388 8565
       Direct: 07962 108818
Angel's Youth Marketing Creds
Angel's Youth Marketing Creds
Angel's Youth Marketing Creds
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Angel's Youth Marketing Creds

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A brief overview of some of the work Angel has completed in the past, mainly focussed on our youth marketing expertise.

We create reaction.

Published in: Design, Business, News & Politics
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Angel's Youth Marketing Creds

  1. 1. we are award winning integrated creative agency
  2. 2. hello Angel is an award-winning, integrated, creative agency. Operating since 1998, our foundations were laid in sales promotion, but as the marketing industry has changed over the last 10 years, our work has evolved with it. We still develop campaigns using the traditional uplifting mechanics but the bulk of the work we output these days is in the digital domain. We have a big reputation for great work and client servicing. We challenge the traditional, embrace the new, make time for fun and think about it until it hurts.
  3. 3. clients present & past
  4. 4. case studies A Few Case Studies
  5. 5. case studies
  6. 6. Speechless The NSPCC was aware that ‘hard to reach’ -socially deprived 12-16 year-old boys- in particular, were failing to make use of its help services. Angel recommended SMS as a medium to communicate with these young people and constructed a pilot campaign to test the need for a text help service. Angel developed an innovative, bespoke SMS service, ‘Speechless’, which enabled users to access important information on a variety of abuse topics and also to request a one-to-one text conversation with an NSPCC adviser. The campaign was the first of it’s kind, testing the ability of mobile as a communication channel to target young people most at risk of abuse and sadly, it was a great success.
  7. 7. mechanics Radio Phone Box Advertising Face to face activity Online: microsite Market Research delivery A response rate of 1.5% from within the test region. If this was scaled up to a national level, over a 1 month period, a total response of 70,420 young people would be expected – demonstrating a clear need for the service.
  8. 8. text childline We helped ChildLine to launch their very own text service. It’s fantastic and we hope it will help thousands of young people to get the advice they need. Childline devised and illustrated a series of picture stories offering advice on relevant issues that many young people face. We helped ChildLine to create animated MMS messages and set up a service able to deliver them to any handset.
  9. 9. case studies
  10. 10. runaway helpline website Continuing our award-winning work for Missing People, Angel implemented the charity’s brand new Runaways website. The site encompasses information on all of Missing People’s services for young Runaways including SMS text service, telephone helpline and an interactive map detailing projects who work with runaways across the UK.
  11. 11. facebook moods We created a suite of funraising animated ‘mood’ Facebook icons for Missing People, which can be purchased and badged on your profile to tell people how you’re feeling and to support the charity.
  12. 12. fundraising pack We designed the DO IT Fundraising pack to help Missing People offer support for young people who have been forced to run away from home, create publicity which enables Missing People to get in contact with loved ones, provide practical help and advice to the families of those who have gone missing, and reunite separated families. The pack was distributed digitally to schools, organisations, groups and individuals. It contains ideas, advice and guidance on how to fundraise.
  13. 13. case studies
  14. 14. Know your Rights Acting on research that showed almost half of 16–25 year olds don’t know where to turn when they face housing problems, Shelter launched the first ever, comprehensive housing advice website for young people. We kick started a campaign called ‘Know Your Rights’ which made young people aware of the new website, with the help of actress Brooke Kinsella who played a young homeless woman in Eastenders.
  15. 15. case studies
  16. 16. rock up to the bar We designed and developed an activation campaign for Relentless Energy Drink in 80 student unions accross the country. Rock up to the bar wearing your VIP wristband and enter the prize-draw to win ticketmaster vouchers, and claim your free Relentless.
  17. 17. case studies
  18. 18. Are You Good Booking? Objectives: To get young men to read more and buy more Penguin books! Strategy: Simple - we focused on the biggest driver amongst 14-24 year old guys – sex. The aim was to reveal that women would be more attracted to them if they read a book. Idea: Are you good booking? NOP research was carried out to prove the theory and released to women’s press. From here it was picked up by the men’s titles, gaining credibility along the way. The campaign involved a mix of PR, field marketing, in-store POS, trade and online marketing. Promotion offered young men the chance to win £1,000 if they were seen with that month’s Good Booking title by the Penguin Spotter.
  19. 19. delivery PR - The activity gained £750,000 of broadcast & print coverage from a minimal spend. In-store Promotion - Angel negotiated front of store POS deals with Waterstone's, Books Etc, HMV & Virgin. Online – www.goodbooking.com saw a 30% click through to Amazon.co.uk via the hyperlinks, outperforming clients' expectations tenfold. • National promotional campaign to get young men reading books again. • Campaign achieved £750,000 worth of media coverage on a £20,000 budget. • Increase sales of promoted book titles by 41%. • Institute of Sales Promotion Gold Award Winner 2005. • EACA European Gold Award Winner 2005. • International Marketing Globe Bronze Award Winner 2005. • Nominated and shortlist for the National Business Award 2005.
  20. 20. case studies
  21. 21. street talker e-zine Every summer we create StreetTalker, an online e-zine, for JCDecaux’s StreetTalk (phone box media) brand. We took to the streets of the UK to source info on current emerging trends in street culture, which we wrapped up in a fresh online e-zine, stuffed with cool competition prizes from iPods to Festival tickets. An HTML newsletter went out to advertising, media and creative agencies across the country to show that phone box media is cool, young and credible.
  22. 22. case studies
  23. 23. multiple campaigns We worked with 3 initially as a roster integrated agency delivering direct marketing campaigns across multiple platforms (online, direct mail and mobile). We were then invited to work with the User Experience team to develop and design mobile properties for the 3 mobile user interface. We’ve launched countless cool services for the brand.
  24. 24. case studies
  25. 25. squadvent calendar The ingeniously named ‘Squadvent Calendar’ is an interactive advent calendar that counts down the days using player squad numbers for doors with ‘mystery player days’ behind vacant numbers. The aim of the app is to keep the Chelsea FC site and online store fresh and sticky over the festive season with each door containing offers, discounts and competitions.
  26. 26. case studies
  27. 27. student rebrand We rebranded The IET’s entire suite of student communications. The materials targetted apprentices and university freshers. If you can name it, we probably produced it during this project. Z-Cards, giant posters, mini-leaflets, brochures, HTML newsletters, banner ads, etc. We also art directed and photographed a new image library for their youth marketing.
  28. 28. case studies
  29. 29. mobile and direct As a roster agency for The Carphone Warehouse we been delivering consistantly effective work since 2006. We principally produce mobile soltutions for this client, but also work on web, e-mail and direct campaigns on a project basis when required.
  30. 30. Christmas Campaign Birthday Viral Free P!NK content Lapsed Users
  31. 31. case studies
  32. 32. awards Missing People NSPCC Website re-launch Speechless Winners Winners Corporate Comms Awards 2007 - Best Mobile Marketing Awards 2006 - Best use of corporate website - not-for-profit & non-quoted mobile as part of an integrated campaign companies Winners Mobile Marketing Awards 2006 - Best insight & research into mobile Highly Commended Penguin Interactive Marketing and Advertising Awards Good Booking 2006 - Best Use of Wireless Gold Institute of Sales Promotion Award 2005 Travel KISS 100 FM Leisure and Culture Hey Sexy Silver Institute of Sales Promotion Award 2005 - Best Gold Integrated Communications Sony Radio Award 2001 - Best Promotion Gold Highly Commended EACA PMC European Award Winner 2005 - The Marketing Magazine Awards 2001 - Best Travel and Leisure Use of Technology for Customer Loyalty Bronze Highly Commended IMAAW Globes International Award Winner The Marketing Magazine Awards 2001 - Best 2005 - Brand Awareness and Trial Use of Technology for Sales Promotion
  33. 33. Thanks! trevor.rudder@angellondon.co.uk Main Number: 020 7388 8565 Direct: 07962 108818

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