Coca cola

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Coca cola

  1. 1. Coca Cola: The Real Story
  2. 2. • Coca-Cola FEMSA S.A.• The worlds largest bottler in terms of sales volumes.• Delivers more than 2.5 billion unit cases a year.• Counts with 34 bottler plants in Latin America.• Serves more than 1.600.000 retailers in the region.• It employs 68.449 people (as December 2010)
  3. 3. • Produces and distributes in: • Mexico • Guatemala • Nicaragua • Costa Rica • Panama • Colombia • Venezuela • Brazil • Argentina
  4. 4. COLOMBIA• Founded in May 2003• FEMSA ownership 53.7%• The Coca-Cola Company 31.6%• Public 14.7%• Sales Volume 244 millions of units cases (One unit case equals 24 8- ounces bottles)• Breweries / Plants 6• Distribution Facilities 32• Clients 370.1 thousands
  5. 5. • Coca-Cola is the number one company in Colombia in the category of “Best Marketing Strategy” according with the magazine Portafolio.• The messages to promote the brand in the country are related to: Optimism, Family reunions, and Traditions.• 120 millions of dollars are destined, each year, to support the brand and its marketing strategies in Colombia.
  6. 6. Brands
  7. 7. Colombia 1.365ml+/- $1.35
  8. 8. +/- $1.25
  9. 9. +/- $ 0.95
  10. 10. http://www.youtube.com/watc h?v=HQX9w72L0wM
  11. 11. COCA COLAENTREPRISE FRANCE
  12. 12. Coca Cola Entreprise France• Over 2 500 employees• 1,8 billion euros of turnover in 2007• 5 bottling factories in the country
  13. 13. Process• Ingredients • Add water to • Supermarkets• Bottles concentrated • Restaurants • Automatic vending machines
  14. 14. Product portfolio Chaudfontaine• Powerade• Burn• Vitamine water• Ocean spray

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