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SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry
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SXSW Interactive 2013 Proposed Panel - Turning Tables: Social Media for the Hospitality Industry

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This is my presentation for the 2013 SXSW Interactive Panel Picker. This presentation shows an outline of a discussion on best social media practices for the restaurant and hospitality industry and …

This is my presentation for the 2013 SXSW Interactive Panel Picker. This presentation shows an outline of a discussion on best social media practices for the restaurant and hospitality industry and also touches on the challenges of dealing with large brands with multiple locations.

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Transcript

  • 1. TURNING TABLES:SOCIAL MEDIA FOR THEHOSPITALITY INDUSTRYSXSW Interactive - 2013
  • 2. Angelique Toschi¨  Manages the online presence of Shakey’s USA, Inc., which has 58 Shakey’s Pizza Parlor locations nationwide.¨  Shakey’s is a franchised company with 24 corporate and 34 franchise locations. Shakey’s USA is the corporate entity.
  • 3. Adam Bell¨  Controls social media for the Charleston, a restaurant, bar, and gastrolounge in Santa Monica, CA¨  The Charleston offers a limited menu of specialty food dishes from celebrity chef Jet Tilla, signature cocktails and live entertainment
  • 4. Social Media NetworksConquering Facebook and Twitter
  • 5. Advice before we begin¨  Facebook is not Twitter and Twitter is not Facebook ¤  Plan different strategies for each ¤  Change platform specific terminology depending on the platform that is being used ¤  Plan to tweet more often then you update Facebook
  • 6. Social Media for Brands¨  What types of content should I post?¨  When should I post?¨  How should we show partnerships with other companies?¨  What is the best way to build an audience?¨  How can I best interact with the fan base and make them feel like part of the brand?
  • 7. Facebook – Tried and True Practices¨  Have promotional giveaways for landmark “likes”¨  Tell your audience how to react to the content you are posting.¨  Ask your fan base questions.¨  Create Events they can attend and tell their friends about.
  • 8. Twitter – Tried and True Practices¨  Create a social media plan that includes a strategy for a long form twitter promotional contest¨  Identify your brand advocates¨  Use the search feature
  • 9. Google+ - How should I use it?¨  Develop a separate social media strategy¨  Optimize your page with keywords and make it SEO friendly¨  Use visuals whenever possible ¤  Large Pictures ¤  Videos (linked directly from YouTube)
  • 10. Other Social Media Strategies What are your favorite strategies to engage your audience?
  • 11. Location Based Social MediaHow to use Yelp, Foursquare and Google+ Local
  • 12. Yelp – How to tame the muster¨  Respond¨  Create a strategy and sample responses¨  Track all reviews¨  Utilize tools such as Yelp Events
  • 13. YouTube – Show your stuff!¨  Create videos that show off your company¨  Post commercials and TV segments¨  Obtain video testimonials¨  Tag videos appropriately
  • 14. Foursquare – Give them a reason to share¨  Claim and manage all your locations¨  Create a “Brand Page” for multiple locations¨  Utilize Foursquare Check-In offers¨  Check tips often
  • 15. Google+ Local – The new kid¨  Be familiar with the layout¨  Understand the Zagat rating system¨  Check for reviews often¨  Ensure that the locator is correct
  • 16. Have multiple locations?How to deal with Franchised locations andmultiple venues
  • 17. Franchise Specific¨  Determine how you want your social media handled¨  Make sure franchisees understand social media and the current social media plan¨  Include them in the decision making process¨  Communicate all social media promotions
  • 18. Shakey’s Pizza ParlorCase Study 1 (in progress)
  • 19. The CharlestonCase Study 2 (in progress)
  • 20. The Charleston
  • 21. The Charleston
  • 22. The Charleston
  • 23. The Charleston
  • 24. Question and Answer Time
  • 25. Before we forget…¨  Use any social media listening tools at your disposal¨  Track everything¨  Use Facebook Insights on a regular basis¨  Attend and listen to social media seminars as often as possible – there are always new things out there¨  Educate your corporate team on social media
  • 26. The End

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