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Photo Funia Interactive Competition Spread throughout 6months Select a country and place of interest Upload a photo The participants will find the place Imitate the photo Upload photo to Facebook Extra points for matching the theme Win a prize.
Campaign: How is it done? Steps: Decide on the country Decide a place of interest Come up with a proposed theme Spread the campaign through social media Upload the photo on facebook and self tag Nominate a few photos Base on the number of “likes” the photo have
Goals Fun and exploration character from our customer Create awareness Spread interesting places To build rapport Increase number of tickets sold by 10% Increase mentions and retweets in twitter Increase “likes” in our fan page Share their vacation trips
Benefits Free advertisement Word of mouth Potential Viral Marketing Excitement Generate Site Traffic Find New Customers Through Friends
Branding & Trust Cheapest yet Interesting low cost carrier Impression Vacations are successful with AirAsia Engage & listen Relationship with customer Involved with the company itself
Campaign: Theme There will be different themes on different months campaign. The theme will play a part in: deciding which place of interest is to be selected the facial expression of the participants. 4 types of photo shots:
Campaign: How to promote this campaign? Traditional marketing: advertisements and promotional banners. Using the website and place article to educate the customers about the campaign. Social media marketing:
Campaign: Who can take part? Customer who purchased Airfares or travel packages with AirAsia to the selected campaigned country of the month.
Campaign: Who can take part? Advantages: convenient for the participants Gain free publicity when friends and relatives of the participant view their photo with our sticker on them.
Campaign: How do they submit their photo? Participant will upload their photo on Facebook Participant will have to tag themselves in the photo Upon nominating the top few photos, the “Like race” will begins the participant with the most likes will receive prizes. Prizes Free Air ticket to next “Country of the month” Free Travel packages Cash vouchers
Campaign: Illustration Month of July Theme of the month: HappinessStart Date: 1/07/2011Submission Dateline: 31/07/2011Month of July Dateline: 7/08/2011Country: Hong KongCity: MacauPlace of interest: St. Paul's Church Hint: Church in Macau
Campaign: Illustration Example: participant who is travelling together with his/her family will submit this photo:
What we hope to achieve from photo funia Spread of influence to customers Increase in sales revenue in comparison to previous quarter of 2011 Increase in Customer participation