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Air Asia PPT by FI Track

Air Asia PPT by FI Track
Leader: Angelin Tan
Team Member: Amy Ewe, Aaron Lim, Amos Kwah



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    AirAsiappt_angelintanjielin_094615b_fi_track AirAsiappt_angelintanjielin_094615b_fi_track Presentation Transcript

    • AirAsia
      Done By:Angelin Tan, Amy Ewe, Aaron Lim, Amos Kwah
    • Introduction
      • Low fares, quality service and dependability airline
      • Provides over 100 routes across 11 countries
      • Asia’s leading airline with the widest route connectivity and largest customer base
      • Slogan “Now Everyone Can Fly”
      • Has made flying affordable for more than 50 million customers
    • Vision. Values. Mission
      To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares
      • Safety
      • Integrity
      • Valuing our people
      • Customer focus
      • Excellence in performance
      Mission statement
      • To be the best company to work for whereby employees are treated as part of a big family
      • Create a globally recognized ASEAN brand
      • To attain the lowest cost so that everyone can fly with AirAsia
      • Maintain the highest quality product, embracing technology to reduce cost and enhance service level.
    • Statistics (Metrics)
    • Facebook: AirAsia
    • Facebook: JetStar
    • Facebook: Tiger Airways
    • Twitter: AirAsia
    • Twitter: JetStar
    • Twitter: Tiger Airways
    • Campaign:
      Photo Funia
    • Photo Funia
      Interactive Competition
      Spread throughout 6months
      Select a country and place of interest
      Upload a photo
      The participants will find the place
      Imitate the photo
      Upload photo to Facebook
      Extra points for matching the theme
      Win a prize.
    • Campaign: How is it done?
      Decide on the country
      Decide a place of interest
      Come up with a proposed theme
      Spread the campaign through social media
      Upload the photo on facebook and self tag
      Nominate a few photos
      Base on the number of “likes” the photo have
    • Goals
      Fun and exploration character from our customer
      Create awareness
      Spread interesting places
      To build rapport
      Increase number of tickets sold by 10%
      Increase mentions and retweets in twitter
      Increase “likes” in our fan page
      Share their vacation trips
    • Benefits
      Free advertisement
      Word of mouth
      Potential Viral Marketing
      Generate Site Traffic
      Find New Customers Through Friends
    • Branding & Trust
      Cheapest yet Interesting low cost carrier
      Vacations are successful with AirAsia
      Engage & listen
      Relationship with customer
       Involved with the company itself
    • Campaign: Theme
      There will be different themes on different months campaign.
      The theme will play a part in:
      deciding which place of interest is to be selected
      the facial expression of the participants.
      4 types of photo shots:
    • Campaign: How to promote this campaign?
      Traditional marketing:
      advertisements and promotional banners.
      Using the website and place article to educate the customers about the campaign.
      Social media marketing:
    • Campaign: Who can take part?
      Customer who purchased Airfares or travel packages with AirAsia to the selected campaigned country of the month.
    • Campaign: Who can take part?
      convenient for the participants
      Gain free publicity when friends and relatives of the participant view their photo with our sticker on them.
    • Campaign: How do they submit their photo?
      Participant will upload their photo on Facebook
      Participant will have to tag themselves in the photo
      Upon nominating the top few photos, the “Like race” will begins
      the participant with the most likes will receive prizes.
      Free Air ticket to next “Country of the month”
      Free Travel packages
      Cash vouchers
    • Campaign: How do they submit their photo?
    • Campaign: Illustration
      Month of July
      Theme of the month: HappinessStart Date: 1/07/2011Submission Dateline: 31/07/2011Month of July Dateline: 7/08/2011Country: Hong KongCity: MacauPlace of interest: St. Paul's Church Hint: Church in Macau
    • Campaign: Illustration
      Example: participant who is travelling together with his/her family will submit this photo:
    • What we hope to achieve from photo funia
      Spread of influence to customers
      Increase in sales revenue in comparison to previous quarter of 2011
      Increase in Customer participation
    • 1. Spread of influence to customers
      • Customers only buy tickets when do they really pass your message
      • By using photo funia , we can take the opportunity to help spread influence and good wording about how good Air Asia is using facebook.
    • 2. Increase in sales revenue in comparison to previous quarter of 2011
      • Recent events , tsunami , earthquakes causing impact on travelling industry
      • Explaining drop in sales
      • Hope to use this campaign to get better improvement in sales compared to 1st quarter of 2011
    • 2. Increase in Customer Participation
      • How many customers have actually shared their experience?
      • Use of photo funia to improve customer conversions
      • Spread message using picture to share experience
      • Show people they had good experience
      • Picture speaks a thousand words
    • 2. Quantitative Return on Investment
      • Spread of influence to customers( Customers who bought tickets vs Customer who bought tickets and helped spread influence to people around)
      • Increase in sales revenue in comparison to previous quarter of 2011(1st Quarter sales revenue vs 2nd Quarter sales revenue)
      • Increase in Customer participation(Total number of Customers during campaign vs Customers who participated in campaign)
    • 2. Qualitative Return on Influence
      Calculating message spreading on different promotional platforms:
      Youtube(views , likes and dislikes)
      Facebook (Likes ,comments)
      Twitter ( Retweets ,Favour tweets)
      Blog(Visitor counts, comments and post views)
    • Thank you!
      Question & Answer