Your SlideShare is downloading. ×
Integrated marketing communications plan (mooi cosmetics)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Integrated marketing communications plan (mooi cosmetics)

1,646
views

Published on

IMC Plan for developing a small business - Mooi Cosmetics.

IMC Plan for developing a small business - Mooi Cosmetics.

Published in: Technology, Design

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,646
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HEADLINE TEXT HERE Subhead Subhead Delete textClick here to add text. Click and placehere to add text. Click here photo here. IMC PLANto add text. Click here to addtext. Click here to add text.Click here to add text. Clickhere to add text. Click heretext. PRESENTER: Angenie Abelto add text. Click here to add This could be a call outClick here to add text. Click area. Thishere to add text. Click here could be a call outto add text. Click here to add area.text. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.
  • 2. HEADLINE TEXT HERE Subhead Subhead Delete textClick here to add text. Click and placehere to add text. Click here photo here.to add text. Click here to addtext. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text. Click here to add This could betext. a call outClick here to add text. Click area. Thishere to add text. Click here could be a call outto add text. Click here to add area.text. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.
  • 3. HEADLINE TEXTSummary Executive HERE Subhead Subhead• Mooi Cosmetics is aClick entity that seekstextClick here to add text. small Delete to and placehere to add products that are made from all natural provide text. Click here photo here. ingredients.to add text. Click here to addtext. Click here to add text.• Mooi Cosmetics will ClickClick here to add text. be providing a healthy and cheaper alternative, meeting the pockets of lowhere to add text. Click hereto add text. Click here to addtext. high income earners. to This could be a call outClick here to add text. Click area. Thishere to add text. Click here could be a call outto add text. Click here to add area.text. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.
  • 4. HEADLINEMarketing Current TEXT Situation HERE Subhead Subhead• Product: Mooi Cosmetics product Delete textClick here to add text. Click is body and placehere to add text. Click here butter.to add text. Click here to add photo here.• Place: Mooi to add text.text. Click hereCosmetics will be available at all leading supermarketshere drug stores. andClick here to add text. Clickhere to add text. Clickto Price: $1,500 per jar to add• add text. Click here This could betext. a call out• Promotion: Employ tools that will be used yearClick here to add text. Click area. Thishere to add text. Click here could be a round.to add text. Click here to add call out area.text. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.
  • 5. HEADLINE TEXT SWOT Analysis HERE Subhead SubheadStrengths: to add text. Click Click here Delete text and place• here products are priced here targeted to photo the All to add text. Click and meet here. pockets all categories income earners. to add text. Click here to add text. Click here to add text.Weaknesses: add text. Click Click here to• here to add text. Click capacity to produce and package The business lacks the here to add text. Click here to add products on a large scale. text. This could be a call outOpportunities: Click here Click here to add text. Click here to add text. area. This could be a call out• Capacity to to add text. expand its product range which will lead to Click here to add area. maximum competitive advantage. text. Click here to add text. Click here to add text. Click Threats: text. Click natural ingredients.• here to addAvailability ofhere to add text.
  • 6. Market Analysis HEADLINE TEXT HERE Subhead Subhead• Click here to add text. Click 3 locations. Research was carried out at Delete text and place• here to add text. Click here Twins, photo here. Competition: New GPC and Jergens to add text. Click here to add text. Ratings of here to add Click the Product text. Chart Depicting % of Consumers who preferred Click here to add text. Click Natural Products 50% here to add text. 45% Click here 80% 40% to add text. Click here to add 70% 35% 60% This could be text. 30% 50% a call out Click here to add text. Click 25% area. This 40% here to add text. 20% Click here could be a 30% 15% call out to add text. Click here to add 20% 10% area. 10% 5% text. Click here to add text. 0% 0% Click here to addPoor Excellent Good Average text. Terrible Click Natural Synthetic Products Products here to add text. Click here to add text.
  • 7. Objectives of HEADLINE TEXT the IMC HERE Subhead Subhead•Click ensure marketing Click communicationplace To here to add text. and and tools Delete text here to add text. Click here continuously andhere to add inform target to add text. Click consistently photo here. text. Clickaboutto add text. audience here the product’s benefits which would allow for an edge over the Click here to add text. Click here to add text. Click here competition, increasing sales by 50% in a year’s to add text. Click here to add This could be time. text. a call out Click here to add text. Click area. This•here to add “MooiClick here the preferred brand To make text. Cosmetics” could be a call out of natural cosmetics in the market.area. to add text. Click here to addtext. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.
  • 8. Position Strategy HEADLINE TEXT HERE Subhead Subhead• Click here to add text. Click Its many attributes range from the fact that text Delete its and place here to add text. Click here 100%text. Click here to add no side effects and to add natural, it’s safe to use, photo here. text. Click here all skin text. compatible on to add types.• Clickto addto add text.skin, to massage the body or Can be used for Click here here here text. dry Click to add text. smooth, glowing skin. . just to get Click here to add This could be text.• Click here to add text. Click of 16 a callThis Target: females from the age years and older. area. out here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
  • 9. Tactics and Action Programs HEADLINE TEXT HERE Subhead Subhead•Click here to and text. Click run three times daily Radio, TV add Print ads will Delete text and place here to add text.often. Ads will be informative as it and appear as Click here photo here. seeks to introduce the benefits of using the to add text. Click here to add text. Click here to add text. product. Click here to add text. Click•here todiscount on product in first weeks 25% add text. Click here to add text. Click here to add•text. Attend GuyExpo This could be a call out Click here to add text. Click area. This•here to add Advertising:here Outdoor text. Click billboards and public a could be call out furniture. to add text. Click here to add area. text. Click here to add text.•Click here to Twitter, Webpage Facebook, add text. Clickhere to add text. Click hereto add text.
  • 10. BudgetCurrent AssetsPersonal Savings $1,500,000.00Small Business Loan $1,000,000.00TOTAL $2,500,000.00 TOTAL ASSETS $2,500,000.00 TOTAL EXPENSES $1,415,000.00 This could be ESTIMATED PROFITS a call out$1,085,000.00 area. This Click here to add text. Click here to add text. could be a Click here to add text. Click here to add text. call out area. Click here to add text. Click here to add text. Expenses: tools,add text. Click here to add text. Click here to production, miscellaneous, evaluationhere to add text. Click Click here to add text. Click here to add text.
  • 11. HEADLINE TEXT Process Evaluation HERE Subhead Subhead• Click here to add text. Click Adopting Kotler’s and Amrstrong’s two phase Delete text and place here to add text. Click here effect, communicationto add and sales effects. to add text. Click here effects photo here.• text. Click here sampling, consumers will be Using random to add text. selected. text. Click here Click here to add text. Click here to add• to addsale effects will be measured and evaluatedbe The text. Click here to add This could by text. Click here tothe sales and demand for the products calculating add text. Click a call out area. This at the stores. here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
  • 12. Outdoor Advertising HEADLINE TEXT HERE Subhead Subhead Delete textClick here to add text. Click and placehere to add text. Click here photo here.to add text. Click here to addtext. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text. Click here to add This could betext. a call outClick here to add text. Click area. Thishere to add text. Click here could be a call outto add text. Click here to add area.text. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.
  • 13. Thank You for you HEADLINE TEXT Attention HERE Subhead Subhead Delete textClick here to add text. Click and placehere to add text. Click here photo here.to add text. Click here to addtext. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text. Click here to add This could betext. a call outClick here to add text. Click area. Thishere to add text. Click here could be a call outto add text. Click here to add area.text. Click here to add text.Click here to add text. Clickhere to add text. Click hereto add text.