95 Theses 15 21

383 views
329 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
383
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

95 Theses 15 21

  1. 1. 95 Theses 15 - 21
  2. 2. 15. In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18 th century French court. <ul><li>The once realistic and honest mission statements and brochures will someday become full of lies and unrealistic ideas. </li></ul><ul><li>Nobody will understand the mission statements and brochures anymore someday. </li></ul>
  3. 3. 16. Already, companies that speak in the language of the pitch, the dog –and-pony show, are no longer speaking to anyone. <ul><li>Nobody listens to a company that continues to sound flat, contrived and hollow. In other words, inhuman. </li></ul>
  4. 4. 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. <ul><li>Companies that continue to live in the era of mass media (television) are kidding themselves. They are no longer able to attract their markets. </li></ul>
  5. 5. 18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. <ul><li>Companies are missing their best opportunity because they don’t know what their markets want and need. </li></ul>
  6. 6. 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. <ul><li>Companies should learn to converse with their markets in a natural and uncontrived [non-artificial] way. </li></ul>
  7. 7. 20. Companies need to realize their markets are often laughing. At them. <ul><li>Companies should be more interactive with their markets. </li></ul><ul><li>Companies should be know more about their markets. </li></ul>
  8. 8. 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. <ul><li>Companies should become more realistic by being less serious. </li></ul><ul><li>In order to build a good relationship with markets, they should lighten up. </li></ul>

×