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95 Theses 15 21

95 Theses 15 21






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    95 Theses 15 21 95 Theses 15 21 Presentation Transcript

    • 95 Theses 15 - 21
    • 15. In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18 th century French court.
      • The once realistic and honest mission statements and brochures will someday become full of lies and unrealistic ideas.
      • Nobody will understand the mission statements and brochures anymore someday.
    • 16. Already, companies that speak in the language of the pitch, the dog –and-pony show, are no longer speaking to anyone.
      • Nobody listens to a company that continues to sound flat, contrived and hollow. In other words, inhuman.
    • 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
      • Companies that continue to live in the era of mass media (television) are kidding themselves. They are no longer able to attract their markets.
    • 18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
      • Companies are missing their best opportunity because they don’t know what their markets want and need.
    • 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
      • Companies should learn to converse with their markets in a natural and uncontrived [non-artificial] way.
    • 20. Companies need to realize their markets are often laughing. At them.
      • Companies should be more interactive with their markets.
      • Companies should be know more about their markets.
    • 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
      • Companies should become more realistic by being less serious.
      • In order to build a good relationship with markets, they should lighten up.