Smartin Up Your Personal Brand and Professional Presence


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Smartin Up Your Personal Brand and Professional Presence

  1. 1. Smartin-Up Your Personal Brand and Professional Presence By Sindy Martin Smartin International
  2. 2. Before You Enter the Room
  3. 3. How People Evaluate You <ul><li>55% Body Language and Appearance </li></ul><ul><li>38% Verbal Tone of Voice </li></ul><ul><li>7% Verbal Content - Words </li></ul>
  4. 4. What is a Brand ? <ul><li>A brand is not a name or a logo. It is not a product, service or business. It is a promise , an expectation and ultimately an experience . </li></ul><ul><li>The strongest brands in the world own a place in the consumer’s mind and when they are mentioned almost everyone thinks of the same things. </li></ul>
  5. 5. Let’s take a lesson from the big brands !
  6. 6. Your Professional Brand Template
  7. 7. <ul><li>You only have one chance to make a good impression! </li></ul><ul><li>A person will size you up in a matter of 15 seconds as you walk into the room! </li></ul><ul><li>Like it or not, the first impression that you make is visual. So paying attention to every little detail – from head to toe – is important. </li></ul>Your Appearance and First Impressions
  8. 8. Your appearance can directly affect your relationship with others on the job and the work environment.
  9. 9. <ul><li>Increase your career potential by continually increasing your skills. </li></ul><ul><li>Never let down on your looks, starting fresh and neat every day. </li></ul><ul><li>Have a positive attitude. </li></ul><ul><li>Your actions speak for your own personal commitment to do the best job possible. It also speaks for the company. </li></ul>Dress for positive job performance.
  10. 10. What is the difference between Business Casual and Traditional Business
  11. 11. Guidelines for Appropriate Business Attire <ul><li>Casual Business Attire for Women   Jackets, sweaters, plain T-shires, blouses, and twin sets for sweater sets, worn with slacks or skirts and black or brown leather shoes. </li></ul><ul><li>Casual Business Attire for Men   Long-sleeved, button-down shirts, V=neck sweaters, sports coats, blazers, and polo shirts worn with khaki pants or other slacks and black or brown leather shoes. </li></ul>
  12. 13. <ul><li>Traditional Business Attire for Women   Suits, pantsuits, dresses, skirts, dress pants, blouses, sweaters, and dress shoes with hosiery. Dress shoes include high quality loafers and pumps. </li></ul><ul><li>Traditional Business Attire for Men   Suits paired with white or light blue long-sleeved dress shirts. Dark colored socks that are mid-calf or full-calf which coordinate with the color of the suit. Dress shoes, which include wingtips, plain- or cap-toed Oxfords, and plain or tasseled loafers. Solid-colored silk ties. </li></ul>
  13. 15. Ill-fitting clothes <ul><li>The classiest outfit can be a nightmare if it is too baggy in the bum or if a button at the chest is pulling. Be sure that your clothes have mobility--no too-tight shirts, pants or skirts. </li></ul>
  14. 16. Too much cleavage <ul><li>Showing too much cleavage at work is the No. 1 fashion faux pas. </li></ul><ul><li>Studies show that women who dress in revealing attire in a professional environment are more often passed over for promotions than women who dress more conservatively. </li></ul>Bottom line: If you want to get ahead, ditch the low-cut top .
  15. 17. Too-short skirt <ul><li>Wearing a micro-mini may send the message that you're trying to compensate for skills you lack in other areas. </li></ul><ul><li>The knee is a visual anchor. People's attention will be drawn downward when they approach you, instead of toward your face where it should be. </li></ul>
  16. 18. Clothes should be in good repair. <ul><li>Pants with frayed hems should not be worn. Avoid this by purchasing the correct size and length of pant. </li></ul><ul><li>Discard shirts that have frayed cuffs. </li></ul><ul><li>Discard any clothing that shows severe wear like cotton that has begun to pill. </li></ul>
  17. 19. <ul><li>Periodically make a personal assessment of your wardrobe and appearance such as hairstyle and grooming. </li></ul><ul><li>Update your clothing to match current fashion. </li></ul><ul><li>Refurbish or purchase new shoes when needed. </li></ul>
  18. 20. Good grooming habits to improve appearance and self-esteem.
  19. 21. Good Grooming
  20. 22. About those nails… Nails should not be longer than 1/4 inch past the top of the finger. No polish or clear polish only. No artificial nails!
  21. 23. Your makeup should be conservative and professional. No Extreme Makeup.
  22. 24. Hair
  23. 25. Jewelry
  24. 26. Tattoos should be covered.
  25. 27. No toothpicks, gum or cigarettes.
  26. 28. <ul><li>Thinking positively about yourself means that you hold yourself in high esteem. If you look good, you reflect self-confidence. </li></ul><ul><li>Companies wants people that display self-confidence. Your clothing, the way you walk, talk and stand tells people what you think of yourself. </li></ul>Clothing and good grooming can improve confidence.
  27. 29. Before You Enter The Room <ul><li>Be on Time – 10 Minutes Early is Best </li></ul><ul><li>Dress Up not Down </li></ul><ul><li>Show No Piercings or Tattoos </li></ul><ul><li>Grooming – Hair, Nails </li></ul><ul><li>Don’t Chew Gum </li></ul>
  28. 30. Entering a Room <ul><li>How are you perceived when you walk into a room? </li></ul>
  29. 32. Introductions <ul><li>A person with a higher rank or status receives the introduction of someone of lower rank or status. </li></ul>
  30. 33. Your Elevator Speech <ul><li>Have your 30 second, 60 second and 2 minute commercial ready. </li></ul>
  31. 34. <ul><li>The Proper Handshake </li></ul>
  32. 35. <ul><li>What about those huggers? </li></ul><ul><li>What about people that stand too close? </li></ul><ul><li>What about people that touch </li></ul><ul><li>you on the shoulder or back? </li></ul>
  33. 36. Eye Contact <ul><li>When you are having a conversation with someone and you want to leave a friendly impression, be sure to keep looking at the person frequently while you are talking. </li></ul>
  34. 37. Business Cards
  35. 38. Business Cards <ul><li>Since people are protective of their email addresses and other contact information, it is considered poor form to simply ask someone for their card WITHOUT giving a specific reason for requesting it. </li></ul>
  36. 39. Use Proper F.O.R.M. for Small Talk <ul><li>F – FAMILY </li></ul><ul><li>O – OCCUPATION </li></ul><ul><li>R – RECREATION </li></ul><ul><li>M - MOTIVATION </li></ul>30-Day Rule 80/20 Rule
  37. 40. Protocol for Cell Phones and Bluetooth Ear Piece Devices
  38. 41. Follow-Up <ul><li>Interview – Email and hand written note </li></ul><ul><li>Networking – Email </li></ul><ul><li>LinkedIn – Connect that day </li></ul><ul><li>Phone – Call in 5 days </li></ul>
  39. 42. Questions?
  40. 43. References <ul><li>Developing as a Professional by Marilyn Manning </li></ul><ul><li>Business Etiquette, IBTA Press </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  41. 44. Smartin International <ul><li>Business Etiquette and Professionalism </li></ul><ul><li>Dining Etiquette </li></ul><ul><li>Presentation Skills </li></ul><ul><li>Workplace Civility </li></ul><ul><li>Understanding the 5 Generations and Multiple Cultures in Today’s Workplace </li></ul>Contact Sindy at 336-687-1933 [email_address]