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Dentists and Social Networking
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Dentists and Social Networking



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  • 1. Creating Momentum in your Marketing
  • 2. Traditional Marketing Tools
    • Direct Mail / Coupons
    • Magazine, Newspaper Advertising
    • Broadcast Media (cable & local t.v., radio)
    • Brochures
    • Signage
    • Trade Shows
    • Referral Marketing / Word of Mouth
  • 3. Online Phase 1
    • Website content & design / wireless websites
    • Search Engine Optimization
    • Email Marketing
    • Banner Ads
    • Digital Brochures
    • Online Sponsorships
  • 4. Web 2.0 Tools — Online Phase 2
    • Social Networking
    • Blogs
    • Online Communities
    • Forums / Discussion Board
    • And much more…
  • 5. It’s all about Connecting
    • Social network users represent 67% of all internet users
      • Offers the most personal, trusted and direct points of access to consumers
      • Provides consumers with options in searching for value, products and services and finding exactly what they need and want with minimum effort .
    • Social Networking is here to stay
  • 6. How Does it Affect Me as a Dentist?
    • Many of your colleagues are already there
    • Keep current with new trends
    • Increase your profile in the dental community
    • Meet other like-minded individuals and colleagues (
  • 7. It’s Not Just About Smiles Anymore
    • Builds sense of community
    • Increases opportunities
    • Attracts conversations / exchange ideas / find answers
    • Help others get business referrals (collaborate just don’t collect) as well as yourself
    • Free publicity / boosts referral marketing efforts
    • Free testimonials and reviews
  • 8. Facebook - Not Just for Kids
    • Fastest growing social networking site
    • Powerful Business Tool
    • Geared to using your profile page as a home page for information being brought to you
    • Facebook is usually an older audience with more income
  • 9. And ….. You Only Need 5 Minutes a Day
    • Post a comment respond to a question
    • Reply to messages
    • Join a dentist group and invite a dentist to be your friend, (or a patient)
  • 10. Musts for Facebook
    • Be sure to create your profile in your own name
    • Encourage word of mouth referrals
    • Obtain recommendations
    • Create a business page
  • 11. Blogs
    • Search Engines love blogs
    • Link a blog to your website
    • Respond to other blogs
    • Write commentaries
    • Hire a “ghost blogger” who understands your practice or recruit employees
    • Search blogs on specific topics:
    • Free software /
  • 12. References
    • great site for businesses to contribute articles
    • Wikipedia: create a business reference page and connect with other users through community portal
    • - tool to update social networks
  • 13. How do I measure success?
    • Number of referrals
    • Site traffic / visitors
    • Audience participating
    • Blog comments
    • Content sharing (ie., email forwards)
    • Follows, friends & fans
    • Profile views
    • Wall posts
  • 14. Things You Can Do Today
    • Sign up for Google’s local business listing
    • Start a blog (wordpress, blogger)
    • Create more local content on your website
    • Create a profile page on Linked In and Facebook
    • Exchange links to increase traffic
    • Integrate your print and online marketing
  • 15. Perfection Marketing — Integration of Traditional & Online
    • Utilize print to drive traffic to online marketing
    • Carefully select the tools that generate best results and measure them
    • Online marketing allows new patients to research and “shop you” before their first visit
    • Referral marketing helps to ensure a good patient experience
    • Give marketing efforts time
    • Know when to change tactics
  • 16. Tips for Success
    • Always use customer focused messages
    • Get to know your patients
    • Instead of managing the efforts of different vendors, simplify your efforts and and focus on the big picture so that your messaging and brand remain consistent across all media platforms.
    • Reference: The New Rules of Marketing and PR by David Meerman Scott
  • 17. Now is the Time to Prepare Challenging Times Bring Opportunities
    • Develop new tools
    • Time to reevaluate your practice
    • Learn new skills to deliver more services to your patients
    • Build a great dental eam
    • Those who adapt will thrive
  • 18. Never Under Estimate the Power of Social Networking