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Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
Dentists and Social Networking
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Dentists and Social Networking

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  • Transcript

    • 1. Creating Momentum in your Marketing
    • 2. Traditional Marketing Tools <ul><li>Direct Mail / Coupons </li></ul><ul><li>Magazine, Newspaper Advertising </li></ul><ul><li>Broadcast Media (cable & local t.v., radio) </li></ul><ul><li>Brochures </li></ul><ul><li>Signage </li></ul><ul><li>Trade Shows </li></ul><ul><li>Referral Marketing / Word of Mouth </li></ul>
    • 3. Online Phase 1 <ul><li>Website content & design / wireless websites </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Email Marketing </li></ul><ul><li>Banner Ads </li></ul><ul><li>Digital Brochures </li></ul><ul><li>Online Sponsorships </li></ul>
    • 4. Web 2.0 Tools — Online Phase 2 <ul><li>Social Networking </li></ul><ul><li>Blogs </li></ul><ul><li>Online Communities </li></ul><ul><li>Forums / Discussion Board </li></ul><ul><li>And much more… </li></ul>
    • 5. It’s all about Connecting <ul><li>Social network users represent 67% of all internet users </li></ul><ul><ul><li>Offers the most personal, trusted and direct points of access to consumers </li></ul></ul><ul><ul><li>Provides consumers with options in searching for value, products and services and finding exactly what they need and want with minimum effort . </li></ul></ul><ul><li>Social Networking is here to stay </li></ul>
    • 6. How Does it Affect Me as a Dentist? <ul><li>Many of your colleagues are already there </li></ul><ul><li>Keep current with new trends </li></ul><ul><li>Increase your profile in the dental community </li></ul><ul><li>Meet other like-minded individuals and colleagues (NewDocs.com) </li></ul>
    • 7. It’s Not Just About Smiles Anymore <ul><li>Builds sense of community </li></ul><ul><li>Increases opportunities </li></ul><ul><li>Attracts conversations / exchange ideas / find answers </li></ul><ul><li>Help others get business referrals (collaborate just don’t collect) as well as yourself </li></ul><ul><li>Free publicity / boosts referral marketing efforts </li></ul><ul><li>Free testimonials and reviews </li></ul>
    • 8. Facebook - Not Just for Kids <ul><li>Fastest growing social networking site </li></ul><ul><li>Powerful Business Tool </li></ul><ul><li>Geared to using your profile page as a home page for information being brought to you </li></ul><ul><li>Facebook is usually an older audience with more income </li></ul>
    • 9. And ….. You Only Need 5 Minutes a Day <ul><li>Post a comment respond to a question </li></ul><ul><li>Reply to messages </li></ul><ul><li>Join a dentist group and invite a dentist to be your friend, (or a patient) </li></ul>
    • 10. Musts for Facebook <ul><li>Be sure to create your profile in your own name </li></ul><ul><li>Encourage word of mouth referrals </li></ul><ul><li>Obtain recommendations </li></ul><ul><li>Create a business page </li></ul>
    • 11. Blogs <ul><li>Search Engines love blogs </li></ul><ul><li>Link a blog to your website </li></ul><ul><li>Respond to other blogs </li></ul><ul><li>Write commentaries </li></ul><ul><li>Hire a “ghost blogger” who understands your practice or recruit employees </li></ul><ul><li>Search blogs on specific topics: technorati.com </li></ul><ul><li>Free software / wordpress.com </li></ul>
    • 12. References <ul><li>buzzflash.net great site for businesses to contribute articles </li></ul><ul><li>Wikipedia: create a business reference page and connect with other users through community portal </li></ul><ul><li>www.searchforblogs.com </li></ul><ul><li>Ping.fm - tool to update social networks </li></ul>
    • 13. How do I measure success? <ul><li>Number of referrals </li></ul><ul><li>Site traffic / visitors </li></ul><ul><li>Audience participating </li></ul><ul><li>Blog comments </li></ul><ul><li>Content sharing (ie., email forwards) </li></ul><ul><li>Follows, friends & fans </li></ul><ul><li>Profile views </li></ul><ul><li>Wall posts </li></ul>
    • 14. Things You Can Do Today <ul><li>Sign up for Google’s local business listing www.google.com/local/add </li></ul><ul><li>Start a blog (wordpress, blogger) </li></ul><ul><li>Create more local content on your website </li></ul><ul><li>Create a profile page on Linked In and Facebook </li></ul><ul><li>Exchange links to increase traffic </li></ul><ul><li>Integrate your print and online marketing </li></ul>
    • 15. Perfection Marketing — Integration of Traditional & Online <ul><li>Utilize print to drive traffic to online marketing </li></ul><ul><li>Carefully select the tools that generate best results and measure them </li></ul><ul><li>Online marketing allows new patients to research and “shop you” before their first visit </li></ul><ul><li>Referral marketing helps to ensure a good patient experience </li></ul><ul><li>Give marketing efforts time </li></ul><ul><li>Know when to change tactics </li></ul>
    • 16. Tips for Success <ul><li>Always use customer focused messages </li></ul><ul><li>Get to know your patients </li></ul><ul><li>Instead of managing the efforts of different vendors, simplify your efforts and and focus on the big picture so that your messaging and brand remain consistent across all media platforms. </li></ul><ul><li>Reference: The New Rules of Marketing and PR by David Meerman Scott </li></ul>
    • 17. Now is the Time to Prepare Challenging Times Bring Opportunities <ul><li>Develop new tools </li></ul><ul><li>Time to reevaluate your practice </li></ul><ul><li>Learn new skills to deliver more services to your patients </li></ul><ul><li>Build a great dental eam </li></ul><ul><li>Those who adapt will thrive </li></ul>
    • 18. Never Under Estimate the Power of Social Networking

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