Reason 1: It's Where Your
Customers Are Hanging Out
15 million Australians
use at least one Social
Media platform

4 milli...
Key Stats
65% of Aussies use Social Media

25% of social media
users follow brands
20% of social media users
use social me...
Reason 2: To Improve Brand
Awareness

N
A
R
B

!
D

The more people that see
your brand, the more likely
they will be to r...
Reason 3: To Build Trust in Your
Company
Positive actions
within
relationships
build trust

ASK
LISTEN

At least in the sh...
Reason 4: To Boost Website
Traffic & Search Engine Ranking

Social Media + SEO + Content

Search
Engine
Ranking
Reason 5: To Cut Marketing Costs

Social Media is not free...
but it's much more affordable
for small businesses and it's
...
5 Things to do TODAY!
If you're a complete newbie

Set aside 1 hour to visit 2 social media sites
Sign up for 1 site
Set s...
5 Things to do TODAY!
If you're already active on social media

Optimise your social media profiles
Use tools to automate ...
Local Companies on Social Media
Social Media Impact
Brand
Awareness

Customer
Retention

Build
Trust

Lead
Generation

Your Business

Sales
Reputation
Connect With Me

www.dottimedia.com
www.facebook.com/dottimedia
www.twitter.com/dottimedia
www.instagram.com/dottimedia
ww...
5 reasons Your Business Should Be Using Social Media
5 reasons Your Business Should Be Using Social Media
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5 reasons Your Business Should Be Using Social Media

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Social Media is a huge part of our culture and lives. Real-time conversations about your market or brand are happening every day, whether you choose to participate or not. Don't get left behind. There are millions of people waiting to be reached. Go out and find them, and make it easy for them to find you!

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5 reasons Your Business Should Be Using Social Media

  1. 1. Reason 1: It's Where Your Customers Are Hanging Out 15 million Australians use at least one Social Media platform 4 million Australians use Social Media to connect with businesses source: Yellow Pages Social Media Report 2013
  2. 2. Key Stats 65% of Aussies use Social Media 25% of social media users follow brands 20% of social media users use social media to research products and services
  3. 3. Reason 2: To Improve Brand Awareness N A R B ! D The more people that see your brand, the more likely they will be to remember your business when they want to buy what you have to offer
  4. 4. Reason 3: To Build Trust in Your Company Positive actions within relationships build trust ASK LISTEN At least in the short term, social proof may be more important than what you actually DO Mark Schaeffer
  5. 5. Reason 4: To Boost Website Traffic & Search Engine Ranking Social Media + SEO + Content Search Engine Ranking
  6. 6. Reason 5: To Cut Marketing Costs Social Media is not free... but it's much more affordable for small businesses and it's easier to track sales & customer engagement than traditional marketing & advertising
  7. 7. 5 Things to do TODAY! If you're a complete newbie Set aside 1 hour to visit 2 social media sites Sign up for 1 site Set some goals Prepare yourself for getting social Tell your Customers
  8. 8. 5 Things to do TODAY! If you're already active on social media Optimise your social media profiles Use tools to automate your updates Get email addresses Make your updates shareable & clickable Measure the performance of your channels
  9. 9. Local Companies on Social Media
  10. 10. Social Media Impact Brand Awareness Customer Retention Build Trust Lead Generation Your Business Sales Reputation
  11. 11. Connect With Me www.dottimedia.com www.facebook.com/dottimedia www.twitter.com/dottimedia www.instagram.com/dottimedia www.pinterest.com/dottimedia https://plus.google.com/+AngelaPonsford angela@dottimedia.com www.dottimedia.com
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