5 reasons Your Business Should Be Using Social Media

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Social Media is a huge part of our culture and lives. Real-time conversations about your market or brand are happening every day, whether you choose to participate or not. Don't get left behind. There …

Social Media is a huge part of our culture and lives. Real-time conversations about your market or brand are happening every day, whether you choose to participate or not. Don't get left behind. There are millions of people waiting to be reached. Go out and find them, and make it easy for them to find you!

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  • 1. Reason 1: It's Where Your Customers Are Hanging Out 15 million Australians use at least one Social Media platform 4 million Australians use Social Media to connect with businesses source: Yellow Pages Social Media Report 2013
  • 2. Key Stats 65% of Aussies use Social Media 25% of social media users follow brands 20% of social media users use social media to research products and services
  • 3. Reason 2: To Improve Brand Awareness N A R B ! D The more people that see your brand, the more likely they will be to remember your business when they want to buy what you have to offer
  • 4. Reason 3: To Build Trust in Your Company Positive actions within relationships build trust ASK LISTEN At least in the short term, social proof may be more important than what you actually DO Mark Schaeffer
  • 5. Reason 4: To Boost Website Traffic & Search Engine Ranking Social Media + SEO + Content Search Engine Ranking
  • 6. Reason 5: To Cut Marketing Costs Social Media is not free... but it's much more affordable for small businesses and it's easier to track sales & customer engagement than traditional marketing & advertising
  • 7. 5 Things to do TODAY! If you're a complete newbie Set aside 1 hour to visit 2 social media sites Sign up for 1 site Set some goals Prepare yourself for getting social Tell your Customers
  • 8. 5 Things to do TODAY! If you're already active on social media Optimise your social media profiles Use tools to automate your updates Get email addresses Make your updates shareable & clickable Measure the performance of your channels
  • 9. Local Companies on Social Media
  • 10. Social Media Impact Brand Awareness Customer Retention Build Trust Lead Generation Your Business Sales Reputation
  • 11. Connect With Me www.dottimedia.com www.facebook.com/dottimedia www.twitter.com/dottimedia www.instagram.com/dottimedia www.pinterest.com/dottimedia https://plus.google.com/+AngelaPonsford angela@dottimedia.com www.dottimedia.com