Valpak Media Kit
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2012 Valpak Media Kit

2012 Valpak Media Kit

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Valpak Media Kit Valpak Media Kit Document Transcript

  • 2012 Media Kit Valpak Solutions ® Influence, Attract and Nurture Customers
  • 3 I nc r e as e y o u r o p t i o ns 5 M a x imi z e y o u r m e d ia d o l l a r s 7 Ta r g e t e d , I nn o va t iv e , C u s t o mi z e d 9 M A X I M I ZE Y o u r M e ssa g e 10 Va l p a k d i r e c t mai l S o l u t i o ns ® 11 D I G I T A L P A C K A GE S 12 M o n t h ly PRO M O t i o ns 14 C o m p r e h e nsiv e S u p p o r t S e r vic e s 15 d e si g n an d p r o d u c t i o n
  • “Valpak ® is one of the strongestconsumer brands I know offor awareness and quick,clear relevance to consumers.They call it “Value Pack,”and to millions of Americansevery month, it is just that.Cox Target Media has made theright choice in putting theirresources behind this brand.” 2
  • Targeted Media Will Increase Your OptionsNot Limit Them Valpak Ensures Your Message Hits ® Home In More Ways Than One Valpak is a results-driven marketing company that offers advertisers full service, targeted, direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc., one of America’s leading media companies with major holdings in newspaper, television, radio, cable TV and Internet/interactive industries. Taking advantage of our collective understanding of media, Valpak has created integrated programs to maximize your campaign potential. Whether Marketing on a Local, Regional or National Scale, You Can Talk to America Directly with Valpak • Responsive consumer audiences know and trust our nationally branded products. •  alpak works with you to develop unique direct marketing programs V using your own consumer databases or by creating micro-targeted audience profiles based on your campaign needs. •  uy nationally and execute locally. This enables you to target B messages by market or neighborhood. •  elect trade areas as small as 10,000 households, online S and/or offline, or as large as 40+ million throughout North America. • Utilize our research services group to customize your campaign targeting methodology. •  ake advantage of our award-winning creative services design T team to develop a new campaign or to extend your existing creative design. 3
  • “With Valpak ® having Molly Maid templates readyto go, it’s a no-brainer. My business profile hasincreased online because of the added exposurethat Valpak.com ® gives me. Moreover, my presenceon Google ® is more prominent. Lots of people areusing the Internet to find good deals, and I wantthem to find my Molly Maid.” 4
  • Hit More Homes. Hit More Accurately.Maximize Your Media Dollars Valpak Delivers ® More Efficient Than Other Media Radio, television, newspapers and other media blanket large areas, reducing the effectiveness of your advertising dollars. Because we have a thorough understanding of, and presence in, local, regional and national markets and a strong success rate in targeting “qualified” members of our audience, we can design a comprehensive proposal that hits home for you every time. Targetable – Audiences can be identified by age, income, family status and other demographic, geographic, consumer behavior or expenditure identifiers. Our branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller if your proprietary program requires it. Trackable – Using national campaigns with total-market versioning or creating unique local neighborhood promotional programs, Valpak can help you create or match databases of sales and customer information that will help you to maximize your current and future customer acquisition and loyalty programs. Effective – We take the guesswork out of your marketing efforts. No matter which solution or service you use, we provide measurable and quantifiable results. Cost-Efficient - Our programs provide you with dynamic marketing options designed to suit your specific budget and campaign objectives without the inefficiency of traditional media. Synergistic – All of our Valpak product options can be used as stand-alone marketing programs, or they can be combined to create a comprehensive solution to meet all of your marketing needs. 5
  • “Since the couponsstarted mailing inJuly 2009 we havecontinued to seetremendous resultswith Valpak ®.It continues toexceed ourexpectations everymonth. I encourageany restaurant towork with Valpak andrun Buy 1, Get 1 Freeoffers. Now withValpak.com ® weaverage 170 printsa month from theValpak.com site andthe phone apps thatcustomers bring in.” 6
  • Targeted, Innovative & Customized SolutionsTAILORED FOR YOUR SUCCESS Solutions That Work Valpak® offers a number of distinctive products and services that work together to create full-circle direct marketing support, regardless of how dispersed or diverse your audience might be. Our solutions can consistently connect you with your best prospects. Print Solutions • Branded consumer products, with a loyal readership base. • Weekly scheduled mailings and a variety of ad format options. • Solo direct mail programs for customized messages and audiences. digital solutions • Enable you to reach a responsive audience online and on the go. • Extend your reach via exclusive distribution partnerships. Integrated solutions • Convert Web traffic to store traffic and vice versa. •  reate your own custom consumer profiles for C enhanced performance. • Free design services to help you maintain brand efficacy. 7
  • “Recently, one of ourcustomers broughtus a Valpak ® couponwhich prompted usto call. We neverrealized the power ofThe Blue Envelope ®until we watchedcoupon after couponbeing redeemed.Valpak is the onlyform of advertisingthat has worked forus. We have alreadyrecommended Valpakto friends who arebusiness owners aswell as others whohave asked usabout it.” 8
  • Complementary Products Maximize Your Messagewith core consumers Direct Mail Solutions: The Blue Envelope ® •  onsumers throughout North America know and trust Valpak to deliver savings and values. C That’s why nearly 9 out of 10 households receiving Valpak open and look through The Blue Envelope®. •  he Valpak envelope contains a mix of ads from national, T regional and local advertisers, including dining and entertainment, home improvement, health and beauty, automotive and more. •  rom savings alerts, special discounts and offers, F to menus and more, consumers look to Valpak each month to deliver rewarding, relevant and reliable ads from neighborhood businesses and national brands. •  We have over 40 years of experience developing the most effective strategies for businesses of all sizes. Valpak Fast Facts •  alpak is delivered to households in V approximately 110 U.S. Nielsen Designated Market Areas (DMA), in 45 states, and 4 Canadian Provinces. • n 2011, over 485 million envelopes were I mailed to over 41 million unique addresses across the U.S. and Canada. TM • n 2011, over 20 billion ads were mailed I inside Valpak. 2011 Valpak Readership Study, Winter 2012, Valpak company records 9
  • Valpak Direct Mail Solutions ® Valpak direct mail solutions use a demographic segmentation system called Neighborhood Trade Areas (NTA ). The selection criteria for an NTA is ® ® part of the reason why Valpak direct mail solutions offers advertisers a high level of performance. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the best possible results. The Valpak audience is profiled using syndicated research from Scarborough Research and Experian Simmons . TM ® SM When combined with Nielsen PRIZM , it provides advertisers with useful lifestyle ® and predictive behavior data. Solutions That Work From mass-targeting to precision placement, Valpak® offers advertisers multiple ways to speak to those qualified consumers who are most likely to want or need your products and services. And whether you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle. •  alpak direct mail solutions enable you to focus your messages on a single neighborhood, city, V DMA or a combination that matches your store coverage areas or desired consumer profile. •  alpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas, V you can set up your campaign’s in-home dates with ease. •  alpak mails each region of the U.S. and Canada once a month so your advertising message V arrives within a targeted time frame in the city, DMA, state/province or region you choose. Reach Top Prospective Customers in Your Market Single Parent Family Traditional Family With Professional Couple in 30s Professional Woman Homeowners Who Teenagers who actively Children, Drives Mini-Van Dual Income, Outdoor Lovers Active Smart Phone User Like Gardening use the web Travels Often Females 25-54 Professionals 25-45 HH Income $35,000+ Excessive Clothes Buyers or HH Income $60,000+ Dine Out Frequently Single Parent Household That Never Misses Professional Male/Female Active Retirees Male Music Lover Book Purchasers A Summer Vacation Internet Purchasers 10
  • DIGITAL PACKAGES In Front of Your Customers Wherever They Are! •  each consumers wherever they go. Valpak® Smartphone Applications put your name in front R  of consumers searching for local businesses on their mobile devices. The number of mobile coupons redeemed in North America in 2011 and 2012 is set to increase by triple digits from 2010. •  tir consumers to action with savings offers and incentives. S An estimated 53 million adults print internet coupons, up 14% from 2010 (Experian® SimmonsTM, Summer 2011 NCS Adult Survey 12-month.) • Allow your best customers to speak for your business. Ratings and reviews  for your business on Kudzu.com provide influential, decision-making content to consumers. • Measure ROI. Ensure your marketing dollars are being spent effectively with clear-cut  reporting and tracking. • Reside on multiple platforms without having to manage each individually.  We provide central ordering and management. Audience Statistics: •  ver 640 million offers were viewed on Valpak.com® in 2011, an average of O 53.5 million per month!* • n 2011, over 3.6 million coupons were printed from Valpak.com®. I  •  t the end of 2011, the total number of individuals (double opt-in only), A registered for Valpak.com® Member Exclusives was approximately 1.24 million. Source: “Elevating the Mobile Love Affair with Coupons,” The Yankee Group, April 2010. Omniture logs/records. *Cox Target Media, Inc. internal server logs/records 11
  • Monthly Promotions The Valpak National Promotions ® Program Builds Awareness, Consumer Excitement and Anticipation Around Every Mailing •  ach blue envelope becomes interactive as consumers respond emotionally to the element E of surprise and the chance of winning exclusive prizes and rewards. •  alpak consumers are engaged to open the envelope, not only to look for local values, V but also to participate in exciting lifestyle promotions. •  Valpak national promotions are a consumer favorite, increasing the brand’s #1 market leader position and generating the highest open rates in the industry to ensure your marketing messages are seen. •  romotional partners include Food Network, HGTV, CBS, WE TV and others, providing strong P consumer interest in the envelope. 12
  • ®I’ve seen the results…it’s as simple as that. Valpak has exceededall expectations. It has brought NEW customers in our doors…I love that I can measure the effectiveness of marketing withValpak. We live in tough economic times and people arelooking for coupons like never before. They don’t throwThe Blue Envelope away.” ® 13
  • The Service and SupportYOUR BUSINESS DESERVES Custom Fit For Your Business Success Research Services And Consumer Behavior Tools Valpak® uses nationally recognized research services to obtain census, demographic, consumer behavior and consumer expenditure data to ensure precise audience targeting for the best possible results. Our knowledge and understanding of the Valpak consumer means your advertising dollars are maximized. Valpak has the ability to identify specific consumer behaviors using Nielsen PRIZM and survey data from Scarborough Research™ and Experian® SimmonsTM which plays a key role in getting your message to the right audience. When combined with Nielsen Consumer Buying Power you have a winning formula that gives you the power to find consumers who look like your customer. Experienced Research Consultants Professionally trained research consultants are available to provide pre- and post-analytical support to advertisers who need unique quantitative data on individual programs: • Geographical Targeting/Mapping services are provided based upon neighborhood demographics, retail shopping locations, and postal carrier routes. •P   re-Analytic support includes using sophisticated targeting techniques to ensure advertisers are purchasing the most appropriate portion of the Valpak audience. •  ost-Analytic support includes a variety of testing methods to P measure the success of the Valpak program or the offer itself. 14
  • DESIGN & PRODUCTION Creative Services Our creative department works with advertisers to develop simply delicious! Sofala’s Free interactive online and high-quality printed marketing Restaurant Dinner Entree 14500 Pinecrest Blvd. - Madison Buy One Dinner Entree, materials that project your company’s image and style. 784-3641 Hours: 11am - Midnight Mon - Sat Reservations Available, Large Wine List, Get One Of Equal Or Lesser Value Free With Coupon Only. Low-Carb Menu, Nightly Chef’s Specials Not Valid With Any Other Offer. Dine-In/Carry-Out/Delivery Expires 12/12/2012 Our award-winning team of graphic designers and copywriters Make Your Home Project More Affordable! can create unique campaigns or use existing design elements, CARPENTERS SERVICES INC. 20% Off supplied by you or your agency, to produce a robust and 2356 Valley Rd. - Madison Any Service 784-2519 Call Today well-thought-out ad solution that suits your needs. For An Appointment Call For Appointment With Coupon Only Not Valid With Other Offers Installation Guarantee, Factory-Trained Installers, Financing Available Expires 12/12/2012 Beautiful Hairstyles For Less! Amanda’s $14.99 $24.99 Cut & Style Shampoo Production Services & Haircut Haircut Appointment & Style Necessary 14500 Valley Rd. - Madison No Appointment With coupon only. Necessary 735-1489 Not valid with any other offer. Expires 12/12/2012 With coupon only. Not valid with any other offer. Hours: 9am - 9pm Mon - Sun Expires 12/12/2012 Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring & Highlights Advertisers looking for something more unique can choose from a variety of printing, design and fulfillment options Great Savings On Toys! Large Selection Lil’ Dreams $10 OFF including four-color coupons, flyers, coupon booklets, magnets of Toys for All Ages! Toy Store Any Purchase 8574 Tipton Blvd. - Madison Of $50 and more, to fit your product, message and budget. Valpak® 789-7598 Or More With coupon only. Hours: 8am - 10pm Mon - Sat, 11am - 7pm Sun Not valid with any other offer. Expires 12/12/2012 Balloons, Helium Tanks, Costumes, Face Paint account representatives will help you obtain mail lists that will accurately target your qualified audience. 15
  • Connect with your best Customers anywhere@anytime In the mail. Online. On the phone.Cox Enterprises, the parent company of Valpak, is the 6th largest advertising media company, by sales, in the United States.(Source: “Media Industry”, Hoovers. Web. 06 Jan 2012 www.hoovers.com)Valpak®, Valpak.com®, Neighborhood Trade Area®, NTA®, The Blue Envelope®, The Envelope DesignTM andConnecting Advertisers with Audiences® are registered trademarks of Valpak Direct Marketing Systems, Inc.,its subsidiaries and affiliates. Copyright © 2012 Valpak Direct Marketing Systems, Inc. All rights reserved.All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of theirrespective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks.