Collab netw3


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Collab netw3

  1. 1. Enterprise 2.0 Knowledge Management A Revolution of Knowledge in Three Parts.
  2. 2. Previously…
  3. 3. 1. It is no longer about reading the best documents, but most of all finding the right contact person. 2. With Social Software we are able to build up and maintain networks and make them more transparent. However its successful implementation requires the right cultural, technological and organizational conditions. 3. This is where Web 2.0 ends and Enterprise 2.0 takes the spotlight: The right conditions have to be actively created.
  4. 4. The key to Social Software success in business is...
  5. 5. …integration.
  6. 6. Integration?
  7. 7. Social Software alone is like... Work Place Wiki Blog Discussion Search Access Management Extensible Office Integration Rate
  8. 8. …just one player.
  9. 9. Success requires a coordinated organization,...
  10. 10. ...adaption to the technological landscape, ...
  11. 11. ...and a new team spirit. Grafik:
  12. 12. Only then everything fits together.
  13. 13. Enterprise 2.0 Organization Integration in Structure & Processes Culture The Human Element. Technology Integration of Tools & Architecture
  14. 14. Organization Integration in Structure & Processes
  15. 15. Hey, we just got a Wiki! Great! And what do you do with it? ?
  16. 16. EmployeesCustomers Partners Project Management Requirement Management Process Management Skill Management Team Organization Documentation Reputation and Communication Ideas and Innovations Learning and Change Management …
  17. 17. BUT... what does YOUR company do?
  18. 18. Where do large, international teams work?
  19. 19. Where do the ideas of your customers end up?
  20. 20. When are credible communication and dialogue important?
  21. 21. Who is already doing it? How can we involve innovators?
  22. 22. Define your priorities.
  23. 23. EmployeesCustomers Partners Project Management Requirement Management Process Management Skill Management Team Organization Documentation Reputation and Communication Ideas and Innovations Learning and Change Management …
  24. 24. Start small – think big. 1. Develop a vision. 2. First, tackle a real problem. 3. Implement and gain experience. 4. Update the vision. 5. Improve the operation, go on to further applications.
  25. 25. Organization: What else is important?
  26. 26. Technology Integration of Tools & Architecture
  27. 27. $%§&/“))?? I can‘t find it on the Intranet! Did you already check the Wiki?
  28. 28. What knowledge do we need for success?
  29. 29. Support Key operations High potential Strategic Benefits for the Business StrategicRelevance ? And what role does Social Software play? Today as a prototype,...
  30. 30. Support Key operations High potential Strategic ...and tomorrow as core-application? Benefits for the Business StrategicRelevance ?
  31. 31. Social Software is more than just a Wiki.
  32. 32. Each of these technologies has a particular advantage and field of application,...
  33. 33. ...but it is the combination of these which allows a greater choice in daily use to bring out the full potential.
  34. 34. How does Social Software fit into your target architecture?
  35. 35. Ex. Social Intranet What do we use Social Software on the Intranet for? Intranet Organization Interest Groups Innovation Portfolio + Solutions Corporate Social Network …
  36. 36. What remains centrally edited? Intranet Beispiele Social Intranet Organisation Interest Groups Innovation Portfolio + Lösungen Corporate Social Network … Ex. Edited Intranet Org.-News HR Services Newsletter Market Research References …
  37. 37. What do we use Social Software on the Internet for? Intranet Ex. Social Internet Expert-Blogs External Project-Divisions Content on Web (Youtube) Enterprise Community … Internet
  38. 38. What gets edited on the Internet? InternetIntranet Beispiele Social Internet Experten-Blogs Externe Projektbereiche Inhalte im Web (Youtube) Enterprise Community … Ex. Edited Internet Microsites … Corporate Internet
  39. 39. How is classic communication linked… InternetIntranet Examples Email VoIP Instant Messaging Conferencing … Conferencing & Communication
  40. 40. ...and which business applications are relevant... InternetIntranet Conferencing & Communication Examples SAP CRM Line of Business Apps Workflow Applications … Enterprise Applications
  41. 41. ...for a comprehensive integration? Integration Corporate Tagging/Feeds SearchDashboard …Business Intelligence Enterprise Applications Conferencing& Communication InternetIntranet
  42. 42. A good technical integration...
  43. 43. ...links information of various sources together, and makes them accessible.
  44. 44. It also protects the system against information overload through needs- based and personalized filtering.
  45. 45. Availability & performance are mandatory.
  46. 46. Culture The Human Element.
  47. 47. What could happen? Let‘s try it now!
  48. 48. “The gap between what's technically possible and what the corporate culture is willing and able to accept is often wider than many people automatically assume.” Dion Hinchcliffe
  49. 49. „Culture is an indirect variable, culture can‘t be generated!“ Prof. Peter Kruse
  50. 50. Change culture. Influence culture.
  51. 51. Do bosses have to take the lead?
  52. 52. A good boss doesn‘t have to be online... Grafik:
  53. 53. ...but he belongs at the center of communication. Grafik:
  54. 54. „That won‘t work for us, our culture is just not ready.“
  55. 55. The right culture is a goal, not a pre-condition.
  56. 56. Start small – think big. Comments allowed. Employees as ambassadors on the web. Agile projects. Openness is the rule: closed areas only by request. Executive Blog. Employee Blog.
  57. 57. Openness where possible. Rules where necessary.
  58. 58. Define your Enterprise 2.0... Inspired by an idea from J. Robes, Authors Approval Identity Structure Semantics Conventional Businesses Web 2.0 few editors taxonomy centrally determined authentification necessary central all employees folksonomy generated by usage anonymity possible individual
  59. 59. ...and bring it to life.
  60. 60. There's lots to be done! Is it worth it?
  61. 61. Don‘t we have other priorities, in times like these? Well, don‘t we?
  62. 62. "A difficult economic environment argues for the need to innovate more, not to pull back." Ken Chenault, CEO American Express
  63. 63. Social Software – properly integrated, goes over well with the employees,...
  64. 64. ...and becomes the indispensable knowledge-infrastructure for the firm.
  65. 65. „In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“ Ikujiro Nonaka
  66. 66. Any Questions?
  67. 67. Optimising Operations & Performance Conception, Implementation & technical Integration Enterprise 2.0 Strategy- Workshop Compliance- & Security-Check Social Software & IT-Strategy Change Management Test & Migration Architecture & Tools We are happy to help.
  68. 68. Thanks to: Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin, Christin Büttner
  69. 69. Frank Wolf ( Simone Happ ( Christoph Rauhut (
  70. 70. To be continued.