Enterprise 2.0
Knowledge
Management
A Revolution of Knowledge in
Three Parts.
Previously…
1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Soft...
The key to Social
Software success
in business is...
…integration.
Integration?
Social Software alone is like...
Work Place
Wiki
Blog
Discussion
Search Access
Management
Extensible
Office
Integration
Ra...
…just one player.
Success requires a coordinated
organization,...
...adaption
to the technological landscape, ...
...and a new team spirit.
Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/
Only then everything fits together.
Enterprise 2.0
Organization
Integration in
Structure & Processes
Culture
The Human
Element.
Technology
Integration of Tool...
Organization
Integration in Structure & Processes
Hey, we just got
a Wiki!
Great! And what
do you do with it?
?
EmployeesCustomers Partners
Project Management
Requirement Management
Process Management
Skill Management
Team Organizatio...
BUT...
what does YOUR
company do?
Where do large,
international teams work?
Where do the ideas of your
customers end up?
When are credible
communication and dialogue
important?
Who is already doing it?
How can we involve
innovators?
Define your
priorities.
EmployeesCustomers Partners
Project Management
Requirement Management
Process Management
Skill Management
Team Organizatio...
Start small – think big.
1. Develop a vision.
2. First, tackle a real problem.
3. Implement and gain experience.
4. Update...
Organization:
What else is
important?
Technology
Integration of Tools & Architecture
$%§&/“))??
I can‘t find it on
the Intranet!
Did you already
check the Wiki?
What knowledge do
we need for success?
Support Key operations
High potential Strategic
Benefits for the Business
StrategicRelevance
?
And what role does Social
S...
Support Key operations
High potential Strategic
...and tomorrow as
core-application?
Benefits for the Business
StrategicRe...
Social Software is more than
just a Wiki.
Each of these technologies has
a particular advantage and
field of application,...
...but it is the combination of
these which allows a greater
choice in daily use to bring out
the full potential.
How does Social Software
fit into your target
architecture?
Ex. Social Intranet
What do we use Social Software
on the Intranet for?
Intranet
Organization
Interest Groups
Innovation
P...
What remains centrally edited?
Intranet
Beispiele Social Intranet
Organisation
Interest Groups
Innovation
Portfolio + Lösu...
What do we use Social Software
on the Internet for?
Intranet
Ex. Social Internet
Expert-Blogs
External Project-Divisions
C...
What gets edited
on the Internet?
InternetIntranet
Beispiele Social Internet
Experten-Blogs
Externe Projektbereiche
Inhalt...
How is classic
communication linked…
InternetIntranet
Examples
Email
VoIP
Instant Messaging
Conferencing
…
Conferencing &
...
...and which business
applications are
relevant...
InternetIntranet Conferencing &
Communication
Examples
SAP
CRM
Line of ...
...for a comprehensive integration?
Integration
Corporate
Tagging/Feeds
SearchDashboard …Business
Intelligence
Enterprise
...
A good technical
integration...
...links information of various sources together,
and makes them accessible.
It also protects the system against
information overload through needs-
based and personalized filtering.
Availability &
performance
are mandatory.
Culture
The Human Element.
What could
happen?
Let‘s try it now!
“The gap between what's technically
possible and what the corporate
culture is willing and able to accept is
often wider t...
„Culture is an indirect
variable, culture can‘t be
generated!“
Prof. Peter Kruse
Change culture.
Influence culture.
Do bosses have to
take the lead?
A good boss doesn‘t have to be online...
Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg
...but he belongs at the
center of communication.
Grafik: http://www.barackobama.com/downloads/
„That won‘t work for us,
our culture is just not
ready.“
The right culture is a goal,
not a pre-condition.
Start small – think big.
Comments allowed.
Employees as
ambassadors on the
web.
Agile projects.
Openness is the rule:
clos...
Openness where
possible.
Rules where
necessary.
Define your Enterprise 2.0...
Inspired by an idea from J. Robes, www.weiterbildungsblog.de
Authors
Approval
Identity
Struc...
...and bring it
to life.
There's lots to be done!
Is it worth it?
Don‘t we have other priorities,
in times like these?
Well, don‘t
we?
"A difficult economic
environment argues for
the need to innovate
more, not to pull back."
Ken Chenault, CEO American Expr...
Social Software – properly integrated,
goes over well with the employees,...
...and becomes the indispensable
knowledge-infrastructure
for the firm.
„In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge....
Any Questions?
Optimising
Operations &
Performance
Conception,
Implementation
& technical
Integration
Enterprise 2.0
Strategy-
Workshop
C...
Thanks to:
Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin,
Christin Büttner
Frank Wolf
(f.wolf@t-systems.com)
Simone Happ
(simone.happ@t-systems.com)
Christoph Rauhut
(christoph.rauhut@t-systems.com...
To be continued.
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Collab netw3

  1. 1. Enterprise 2.0 Knowledge Management A Revolution of Knowledge in Three Parts.
  2. 2. Previously…
  3. 3. 1. It is no longer about reading the best documents, but most of all finding the right contact person. 2. With Social Software we are able to build up and maintain networks and make them more transparent. However its successful implementation requires the right cultural, technological and organizational conditions. 3. This is where Web 2.0 ends and Enterprise 2.0 takes the spotlight: The right conditions have to be actively created.
  4. 4. The key to Social Software success in business is...
  5. 5. …integration.
  6. 6. Integration?
  7. 7. Social Software alone is like... Work Place Wiki Blog Discussion Search Access Management Extensible Office Integration Rate
  8. 8. …just one player.
  9. 9. Success requires a coordinated organization,...
  10. 10. ...adaption to the technological landscape, ...
  11. 11. ...and a new team spirit. Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/
  12. 12. Only then everything fits together.
  13. 13. Enterprise 2.0 Organization Integration in Structure & Processes Culture The Human Element. Technology Integration of Tools & Architecture
  14. 14. Organization Integration in Structure & Processes
  15. 15. Hey, we just got a Wiki! Great! And what do you do with it? ?
  16. 16. EmployeesCustomers Partners Project Management Requirement Management Process Management Skill Management Team Organization Documentation Reputation and Communication Ideas and Innovations Learning and Change Management …
  17. 17. BUT... what does YOUR company do?
  18. 18. Where do large, international teams work?
  19. 19. Where do the ideas of your customers end up?
  20. 20. When are credible communication and dialogue important?
  21. 21. Who is already doing it? How can we involve innovators?
  22. 22. Define your priorities.
  23. 23. EmployeesCustomers Partners Project Management Requirement Management Process Management Skill Management Team Organization Documentation Reputation and Communication Ideas and Innovations Learning and Change Management …
  24. 24. Start small – think big. 1. Develop a vision. 2. First, tackle a real problem. 3. Implement and gain experience. 4. Update the vision. 5. Improve the operation, go on to further applications.
  25. 25. Organization: What else is important?
  26. 26. Technology Integration of Tools & Architecture
  27. 27. $%§&/“))?? I can‘t find it on the Intranet! Did you already check the Wiki?
  28. 28. What knowledge do we need for success?
  29. 29. Support Key operations High potential Strategic Benefits for the Business StrategicRelevance ? And what role does Social Software play? Today as a prototype,...
  30. 30. Support Key operations High potential Strategic ...and tomorrow as core-application? Benefits for the Business StrategicRelevance ?
  31. 31. Social Software is more than just a Wiki.
  32. 32. Each of these technologies has a particular advantage and field of application,...
  33. 33. ...but it is the combination of these which allows a greater choice in daily use to bring out the full potential.
  34. 34. How does Social Software fit into your target architecture?
  35. 35. Ex. Social Intranet What do we use Social Software on the Intranet for? Intranet Organization Interest Groups Innovation Portfolio + Solutions Corporate Social Network …
  36. 36. What remains centrally edited? Intranet Beispiele Social Intranet Organisation Interest Groups Innovation Portfolio + Lösungen Corporate Social Network … Ex. Edited Intranet Org.-News HR Services Newsletter Market Research References …
  37. 37. What do we use Social Software on the Internet for? Intranet Ex. Social Internet Expert-Blogs External Project-Divisions Content on Web (Youtube) Enterprise Community … Internet
  38. 38. What gets edited on the Internet? InternetIntranet Beispiele Social Internet Experten-Blogs Externe Projektbereiche Inhalte im Web (Youtube) Enterprise Community … Ex. Edited Internet Microsites … Corporate Internet
  39. 39. How is classic communication linked… InternetIntranet Examples Email VoIP Instant Messaging Conferencing … Conferencing & Communication
  40. 40. ...and which business applications are relevant... InternetIntranet Conferencing & Communication Examples SAP CRM Line of Business Apps Workflow Applications … Enterprise Applications
  41. 41. ...for a comprehensive integration? Integration Corporate Tagging/Feeds SearchDashboard …Business Intelligence Enterprise Applications Conferencing& Communication InternetIntranet
  42. 42. A good technical integration...
  43. 43. ...links information of various sources together, and makes them accessible.
  44. 44. It also protects the system against information overload through needs- based and personalized filtering.
  45. 45. Availability & performance are mandatory.
  46. 46. Culture The Human Element.
  47. 47. What could happen? Let‘s try it now!
  48. 48. “The gap between what's technically possible and what the corporate culture is willing and able to accept is often wider than many people automatically assume.” Dion Hinchcliffe
  49. 49. „Culture is an indirect variable, culture can‘t be generated!“ Prof. Peter Kruse
  50. 50. Change culture. Influence culture.
  51. 51. Do bosses have to take the lead?
  52. 52. A good boss doesn‘t have to be online... Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg
  53. 53. ...but he belongs at the center of communication. Grafik: http://www.barackobama.com/downloads/
  54. 54. „That won‘t work for us, our culture is just not ready.“
  55. 55. The right culture is a goal, not a pre-condition.
  56. 56. Start small – think big. Comments allowed. Employees as ambassadors on the web. Agile projects. Openness is the rule: closed areas only by request. Executive Blog. Employee Blog.
  57. 57. Openness where possible. Rules where necessary.
  58. 58. Define your Enterprise 2.0... Inspired by an idea from J. Robes, www.weiterbildungsblog.de Authors Approval Identity Structure Semantics Conventional Businesses Web 2.0 few editors taxonomy centrally determined authentification necessary central all employees folksonomy generated by usage anonymity possible individual
  59. 59. ...and bring it to life.
  60. 60. There's lots to be done! Is it worth it?
  61. 61. Don‘t we have other priorities, in times like these? Well, don‘t we?
  62. 62. "A difficult economic environment argues for the need to innovate more, not to pull back." Ken Chenault, CEO American Express
  63. 63. Social Software – properly integrated, goes over well with the employees,...
  64. 64. ...and becomes the indispensable knowledge-infrastructure for the firm.
  65. 65. „In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“ Ikujiro Nonaka
  66. 66. Any Questions?
  67. 67. Optimising Operations & Performance Conception, Implementation & technical Integration Enterprise 2.0 Strategy- Workshop Compliance- & Security-Check Social Software & IT-Strategy Change Management Test & Migration Architecture & Tools We are happy to help.
  68. 68. Thanks to: Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin, Christin Büttner
  69. 69. Frank Wolf (f.wolf@t-systems.com) Simone Happ (simone.happ@t-systems.com) Christoph Rauhut (christoph.rauhut@t-systems.com) http://www.t-systems-mms.com/mms/en http://www.besser20.de/english
  70. 70. To be continued.
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