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  1. 1. What’s the Problem? 34 million adults in America would have trouble reading this statement. Sadly, this statistic is not improving much with the next generation. In fact, one in three young adults will not graduate from high school this year, and those that do graduate are not necessarily equipped with the reading and writing skills that they need to achieve success in a career or higher education. Low literacy rates produce a feeling of detachment from one's community. Crime, unemployment, poverty, and other serious social problems result.
  2. 2. The good news is, we can change these statistics! The Kid Scoop News publication was founded on the belief that supplying students with a fun and engaging learning resource at a young age ultimately produces literate, socially responsible citizens who are active in their communities. Our programs use kid-friendly materials to encourage student writing, initiate greater civic participation, and promote awareness of local, national, and international news. What’s the solution?
  3. 3. Our Mission For Children: To celebrate and encourage reading and learning for elementary students in order to build a solid academic foundation for our children, our future leaders and workforce. For Communities: To educate young people about the issues that confront their communities, and thus inspire greater civic awareness, engagement, and citizenship. What’s the Solution? Be a Community Partner and participate in the Kid Scoop News publication for local students, teachers and parents.
  4. 4. Reach children, educators and parents by participating in… Iredell County’s Fun Family Newspaper.
  5. 5. Okay, so what is Kid Scoop News? Kid Scoop News is a family friendly, educational, literacy resource in a monthly newspaper format. Kid Scoop News is designed for parents, teachers, and children ages kindergarten through fifth grade.
  6. 6. Kid Scoop News is.... • FREE to every child • The Largest Children's print resource provider in the US • Filled with national and local content that is timely and flows with planned, classroom activities • Delivered to every elementary child in the Iredell-Statesville and Mooresville Graded school systems and to home school children through rack locations (14,000 copies)
  7. 7. The Mission of Kids Scoop News The primary mission of Kid Scoop News is to teach children a love of reading and to improve literacy in the community.
  8. 8. Follow the Kid Scoop News GROWTH CURVE… The nation’s fastest growing newspaper for students teachers and parents. May ’09 Aug. ’09 Jan.’10 Current 1,400,700!
  9. 9. Why the fast growth? It’s simple…
  10. 10. Children need to read more and Kid Scoop News! is an important resource for parents, teachers and the school system!
  11. 11. Introducing Kid Scoop News Part I: The Newspaper The print format of Kid Scoop News has four uses. Kid Scoop News can be used as: • A teacher’s / classroom resource! • An activity book for children! • A parenting aid! • A conduit to the community!
  12. 12. Kid Scoop News is an activity book for children! • Puzzles • Games • Crafts & Activities • Community centered activities • Individual school / classroom pictures, drawings, stories and letters. • Student and Teacher recognition
  13. 13. Kid Scoop News is a Parenting Aid! • Parental content: product suggestions, health information & book reviews • Parent / Child Activities in every issue • Daily Lunch menu provided (for important dietary information) • Kid Scoop Health (fitness) • School information and calendars (Holiday and teacher work day schedule) • Activity calendar containing family oriented events (parades, festivals and reading events • The adult age readership demographic is 25-40 and is predominately female
  14. 14. What do school Superintendents say about Kid Scoop News? Kid Scoop News“is a very important learning resource as it encourages reading and learning at home with the parent and child. The parent and child interaction of reading regularly at home can make a significant impact in the child’s academic performance at school.” Dr. Barry Redmond, Superintendent, Newton-Conover Schools "Kid Scoop News is an excellent tool to encourage reading and promotion of character education. Our elementary students enjoy having their own newspaper each month. The magazine has a variety of topics that will interest most any reader." Jack Hoke, Superintendent, Alexander County Schools
  15. 15. What do Students say about Kid Scoop News? Comments from students: Hello, my name is Ashley Your newspaper is awesome!!!!! I LOVE it as much as softball, and I love softball a lot. I like to read too. Maybe sometime you could come to my school. Well that's all I have to say.... so, good-bye . Hello, my name is Kaylee I love getting Kid Scoop News from school. I will read them right after school the day I get them.
  16. 16. What do Sponsors say about Kid Scoop News… “I am very pleased with my Kid Scoop News marketing program. It’s one of the most effective ways to reach the students and parents for our business”. Steve Snyder, Owner of Foothills Gymnastics, Hickory. As a children’s librarian, I meet parents who share that they love the Kid Scoop News, too. Many have asked me about my programs based on the ads I have placed With library activities, it is good to have parental backing and I know many parents will see what’s going on in the Kid Scoop News publication. Melissa Hager, Children’s Librarian, Alexander County “WOODWARD” the mascot
  17. 17. Why do we need Kid Scoop News in our communities?
  18. 18. Children are reading less in today's world… • Cartoons available 24-7 • Video games (portable & home) • Non-educational computer time As our society continues to develop new technology for entertainment, reading of tangible print material will continue to decline, thus continuing to impact the literacy level of our students.
  19. 19. We invite you to partner with the nation’s largest and most effective educational publication for children and families. Reach students and the young family demographic with your literacy and marketing message.
  20. 20. Thank you for your consideration. STEVE GARLAND General Manager, Kid Scoop News of Alexander, Burke, Catawba and Iredell Counties. 24 East Main Avenue, Taylorsville, NC (828) 234-2750 cell (828) 632-2532 “Promoting Literacy To Enhance Our Community”
  21. 21. The End...