MarketingThatWorks.TV orientation

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Slides from our orientation session with the Marketing That Works.TV interns. We lay out expectations and give an overview of marketing that underpins social media marketing.

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MarketingThatWorks.TV orientation

  1. 1. Marketing That WorkSIntern Orientation<br />How to “Get Started” with Marketing That Works…<br />(…using “Step-by-Simple-Step” Proven Methods)<br />
  2. 2. Tonight’s Agenda:<br /><ul><li>Meet Your Expert Marketing Mentors
  3. 3. Barry C. McLawhorn – Internet Marketing, SEO, Viral Marketing and Integration Marketing Strategist / Specialist
  4. 4. Angela Hausman, Ph D, Associate Professor of Marketing Howard University - Washington, DC
  5. 5. Define Expectations & Responsibilities
  6. 6. Share Resources
  7. 7. Answer Your Question</li></li></ul><li>What to Expect…<br />Expect to be Very Uncomfortable<br />Expect to Work Hard<br />1 – 2 Mentored Sessions/Week (2 – 3 Hours)<br />6 – 8 Homework Assignments/Week (4 – 8 Hours)<br />3 – 4 Quizzes/Reviews/Week (1 – 2 Hours) <br />Ongoing Reading and Research (2 – 3 Hours)<br />Social Media Application/Week (2 – 3 Hours)<br />Expect to Grow<br />Expect to Become One of the Best!<br />Marketing Strategist<br />Infrastructure Project Manager<br />
  8. 8. Resources You’ll be Employing…<br />Leading “Authority” Blogs:<br />Mashable.com<br />SocialMediaExaminer.com<br />SocialMediaToday.com<br />DuctTapeMarketing.com<br />TechCrunch.com<br />MarketingThatWorks.TV<br />HausmanMarketResearch.org<br />Technorati.com<br />
  9. 9. Resources (Continued)…<br />
  10. 10. Resources (Continued)…<br />Primary Social Networking Sites:<br />Facebook.com<br />Twitter.com.com<br />Linkedin.com<br />YouTube.com<br />SlideShare.com<br />BlogTalkRadio.com<br />(You’ll be watching and discovering how to set-up Accounts, Profiles,<br />Descriptions, and how you can optimize and leverage both your’s and<br />your client’s “Authority” synergistically)<br />
  11. 11. Resources (Continued)…<br />Primary Social Networking Tools:<br />Keyword Research<br />Google Keyword Tool<br />Market Samurai<br />Keyword Cloud <br />Headlines and Copywriting<br />Wordpress<br />SEO (Search Engine Optimization)<br />Yoast SEO Plug-In<br />Creative Search Strategies – Steve Wiideman<br />SMO (Social Media Optimization)<br />Google Analytics (and other analytical software and systems)<br />
  12. 12. You Have to Learn to Listen…<br />
  13. 13. SocialMediaExaminer.com<br />
  14. 14. MarketingThatWorks.TV<br />
  15. 15. Marketing Overview<br />Resources:<br />http://hausmanmarketresearch.org<br />Any marketing text<br />Businesses solve <br />customer problems<br />Traditional marketing<br />4 P’s<br />6 P’s – positioning & <br />people<br />4 I’s – impress, intrigue,<br />inform, interact<br />
  16. 16. Marketing Overview<br />Not all consumer are the same – segmentation and targeting<br />Brand and positioning<br />Atmospherics<br />Integrated marketing communications (Often combination of online and offline environments – coordinate)<br />
  17. 17. Marketing Overview<br />Social media marketing IS marketing<br />Without other elements, social media is sunk<br />Successful social media relies on existing marketing concepts:<br />Social capital – influence<br />Desires for affiliation<br />Desires for self presentation<br />Desires for celebrity<br />Norm of reciprocity <br />
  18. 18. Social Media Marketing<br />Funnel-like process<br />Awareness<br />Attitude formation<br />Behavioral intentions<br />Sharing<br />Engagement<br />Develop strategies to motivate consumers at each stage<br />
  19. 19. Social Media Marketing Strategy<br />Understanding of market and other outside forces<br />Understanding of organization and its capabilities<br />Setting objectives<br />Create strategies to achieve objectives<br />Develop contingencies<br />Monitor outcomes<br />Modify strategies<br />

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