The Importance of Design Information Architecture<br />Angela C Natalia<br />3316362<br />
Content<br /><ul><li>- What is Information Architecture?
- Information Architecture in Google Era
- Better User Experience
- Practical Implementation</li></li></ul><li>What is IA ?<br />    “The field is abstract, and many who might conceptually...
What is IA ?<br />=<br />http://www.homebuildersaustralia.com.au/<br />
What is IA ?<br />=<br />http://swamplot.com/wp-content/uploads/2009/05/shot-trot-house.jpg<br />http://www.youtube.com/wa...
IA in Google Era<br />strangers can enter the house<br />through any room they want <br />
IA in Google Era<br />
IA in Google Era<br />
IA in Google Era<br />
Better User Experience<br />“We're in the experience business. User experience.<br />We create things that people use.”<br...
Better User Experience<br />Common placement<br />Clear entry point<br />
Better User Experience<br />Common placement<br />Clear entry point<br />
Better User Experience<br />Customize Page<br />
Practical Implementation<br />
Practical Implementation<br />http://www.wix.com/create/website<br />
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The Importance of Design: Information Architecture

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The Importance of Design: Information Architecture

  1. 1. The Importance of Design Information Architecture<br />Angela C Natalia<br />3316362<br />
  2. 2. Content<br /><ul><li>- What is Information Architecture?
  3. 3. - Information Architecture in Google Era
  4. 4. - Better User Experience
  5. 5. - Practical Implementation</li></li></ul><li>What is IA ?<br /> “The field is abstract, and many who might conceptually<br /> understand the basic premise of information architecture<br />won’t really “get it” until they saw and experience it.“<br />Morville and Rosenfeld, 2006, p. 41<br />
  6. 6. What is IA ?<br />=<br />http://www.homebuildersaustralia.com.au/<br />
  7. 7. What is IA ?<br />=<br />http://swamplot.com/wp-content/uploads/2009/05/shot-trot-house.jpg<br />http://www.youtube.com/watch?v=D0EMpuEEGhg&feature=related<br />
  8. 8. IA in Google Era<br />strangers can enter the house<br />through any room they want <br />
  9. 9. IA in Google Era<br />
  10. 10. IA in Google Era<br />
  11. 11. IA in Google Era<br />
  12. 12. Better User Experience<br />“We're in the experience business. User experience.<br />We create things that people use.”<br />Jesse James, Information Architecture Summit 2009<br />
  13. 13. Better User Experience<br />Common placement<br />Clear entry point<br />
  14. 14. Better User Experience<br />Common placement<br />Clear entry point<br />
  15. 15. Better User Experience<br />Customize Page<br />
  16. 16. Practical Implementation<br />
  17. 17. Practical Implementation<br />http://www.wix.com/create/website<br />
  18. 18. Practical Implementation<br />http://www.wix.com/create/website<br />
  19. 19. Relevant Sources<br />A Dinosaur Family Explains Information Architecture, online video, accessed 7 August 2010, http://www.youtube.com/watch?v=D0EMpuEEGhg&feature=related<br />Barker, Ian 2005, What is information architecture? , Step Two Designs, accessed 7 August 2010, http://www.steptwo.com.au/papers/kmc_whatisinfoarch/index.html<br />Debrouwere, S 2005, Information architecture for news websites, accessed 6 August 2010, http://stdout.be/2010/information-architecture-for-news-websites/<br />Information Architecture Tutorial – Lesson 1, accessed 8 August 2010, http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1/<br />Garrett, J 2009, The Memphis Plenary, jjg.net, accessed 8 August 2010, http://www.jjg.net/ia/memphis/<br />Morville, P and Rosenfeld. L 2006, Information Architecture for the World Wide Web 3rd Ed., Saebastopol: O’Reilly.<br />

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