The New 3 Rs Of Membership Relationships Relevance Roi
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The New 3 Rs Of Membership Relationships Relevance Roi

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"The New 3R\'s of Membership: Relationships, Relevance & ROI" presented to KCSAE November 2010.

"The New 3R\'s of Membership: Relationships, Relevance & ROI" presented to KCSAE November 2010.

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The New 3 Rs Of Membership Relationships Relevance Roi Presentation Transcript

  • 1. The New 3R’s of Membership:RelationshipsRelevance& ROI
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 2. For audio recording of this presentation, email Angela:angela@angelabroderick.com
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 3. A
    Authentic
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 4. B
    Benefit
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 5. B
    Benefit:
    “You didn’t have to raise prices this year because of silly laws that weren’t passed because of our lobbyist who made a phone call to someone they know because we pay them to stay in-the-know and we can do that because you paid your dues.”
    Feature:
    “Advocacy”
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 6. C
    Community
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 7. C
    Community
    Give them something to
    JOIN.
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 8. C
    Content
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 9. C
    Community = Content
    Message
    to the People
    The New 3R’s of Membership
    Alphabet Soup
  • 10. C
    Community = Content
    Message
    to the People
    People
    are the Message
    The New 3R’s of Membership
    Alphabet Soup
  • 11. C
    Creative
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 12. C
    Culture
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 13. D
    Dollars
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 14. D
    Direct Mail
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 15. D
    Don’t!
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 16. E
    Emotion
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 17. E
    Emotion
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 18. E
    Engage
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 19. E
    Educate
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 20. E
    Excite
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 21. F
    Free
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 22. F
    Facebook
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 23. F
    Fanpage
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 24. G
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 25. H
    Habit
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 26. I
    Individual
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 27. I
    Invoice
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 28. J
    Justify
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 29. K
    Knowledge
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 30. L
    Lifetime Value
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 31. M
    Major Mistakes
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 32. N
    Nail
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 33. O
    One-percenters
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 34. P
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 35. P
    PS
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 36. P
    Privacy
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 37. Q
    Quota
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 38. R
    Relationships
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 39. R
    Relevance
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 40. R
    ROI
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 41. S
    Stick
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 42. The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 43. S
    Spokeo
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 44. T
    Telephone
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 45. U
    Un-marketing
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 46. V
    eVangelize
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 47. eVangelize
    V
    Evangelism
    Referrals
    Retention
    Satisfaction
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 48. eVangelize
    V
    Most trusted advertising
    Recommendations from friends
    Other people’s opinions online
    Company websites
    Editorial content
    Brand sponsorships
    Source: Nielsen Online Global Consumer Study, April 2009
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 49. W
    WWW.
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 50. X
    X-Prize
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 51. X
    eXcite
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 52. T
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 53. Z
    Zero Return
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick
  • 54. For audio recording of this presentation, email Angela:angela@angelabroderick.com
    The New 3R’s of Membership
    Alphabet Soup
    Angela Broderick