Power Blogging: Make Your Business Blog Work Harder

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Got a business blog, or want to start one? Blogging and social media can be your most powerful tool. These tips will make your blog work harder for you.

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Power Blogging: Make Your Business Blog Work Harder

  1. 1. Power Blogging: Make Your Business Blog Work HarderPresented by Angela Booth: angelabooth.com@angeeWriting Genii: writinggenii.comTuesday, 19 March 13
  2. 2. Where Are You Going? Plot Your Route • Decide on the results you want • Create a blog description, and blogging plan • Decide: who will blog, and how oftenTuesday, 19 March 13
  3. 3. Who’s Your Blog’s Audience?http://www.flickr.com/photos/mireia/258498998/Tuesday, 19 March 13
  4. 4. Your Audience • Create one or more personas (searcher, buyer, investor...) • Get input from all staff • What questions does your audience ask? • Questions = contentTuesday, 19 March 13
  5. 5. Your Blog = Your Brand • Your blog is a publication • Match your blog’s “voice” to your brand: be entertaining, playful, informative, “newsy”, formal... • CHOOSE!http://www.flickr.com/photos/megantrace/6234830561/Tuesday, 19 March 13
  6. 6. Think ACTION: What Do You Want Readers To Do? http://www.flickr.com/photos/claudiogennari/3582905948/Tuesday, 19 March 13
  7. 7. Content: Get Startedhttp://www.flickr.com/photos/hindrik/7385727834/Tuesday, 19 March 13
  8. 8. Content: Create 5 “Establishment” Postshttp://www.flickr.com/photos/gnuckx/4277702120/Tuesday, 19 March 13
  9. 9. Create Your “About” PageTuesday, 19 March 13
  10. 10. Promote Your Content • Newsletter • Primary site • Social media • Partners • Advertising • PublicityTuesday, 19 March 13
  11. 11. Be Loud, Be Proud • Add “BLOG” to your primary site’s navigation (don’t hide it) • Get subscribers • Ask partners to promote your blogTuesday, 19 March 13
  12. 12. Your Blog is Your Customer Hub: Use It!Tuesday, 19 March 13
  13. 13. Need more? Contact Angela Booth: get help with your blogging today. Twitter: @angee Website: http://angelabooth.com/ Writing Genii: http://writinggenii.com/Tuesday, 19 March 13

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