Google Analytics for Business - Basic

Analytics:Everything you ever wanted to know …OK what you can learn in 40 minutes

What is Analytics??
Science of Analysis
A practical definition, however, would be that analytics is the process of obtaining an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.

Analytics
Website owner’s crystal ball
Popular free analytics for WordPress
Google Analytics (plug-in Google Analyticator)
StatCounter

What advantage is there to studying Analytics?
Determine content favorites
Find good referral sources
Understand your readers
Bragging rights??

Proper verbiage
Bounce Rate – visitor comes to your site and leaves without going further
Unique Visitor – Uses cookies to determine if someone has come to your site before

Which Metrics should you look at?

Custom Dashboard
Keywords used in search engines without your name
Keywords used in search engines with your name

Custom Dashboard
Unique Visitors by page with bounce rate
Traffic Source with # of new visits

4 Awesome Metrics
Loyalty - Frequency
Recency
Length of Visit
Depth of Visit

Behavior - Engagement

Behavior – Frequency & Recency

New vs. Returning

Questions??
Contact Info:
Angela Belford
The Belford Group
www.Twitter.com/AngelaBelford
www.TheBelfordGroup.com
479.443.9945

Google Analytics for Business - Basic

by angelabelford on Jul 30, 2011

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Google Analytics for Business - Basic — Presentation Transcript