Social Media For Sales

Employer Outreach Sales Training Session
Ms. Angela Adrar October 13th, 2009
LINKING
ocial Media to ales
Council of Governments

Agenda
9:00 am to 11:45am
9:00 am -10:15 am
Part I
The basics
Link to Sales
10:25 am -11:15 am
BREAK 10
11:25 am -11:45 am
Part II
Discuss Strategy
ROI and metrics
Getting Buy in
BREAK 10
Part II
conclusion
Questions
Evaluations
2
www.visualcv.com/angelaadrar

3
Expectations and Norms

Open to dialogue and learning
Better to ask than not to ask.
Respect people and time.
Help each other out.
100% engagement
Contribute to add value
Be Yourself.

4
What is Social Media …
a shift in the way we research, process, communicate and share information.

5

ROTFL
6
SM is central to our “social grooming” incentives, time and attention.
OLD Social Grooming:
(Robin) Dunbar’s number = 150
optimum social group size
NEW Social Grooming TRENDS:
SMS acronyms, poking, emoticons, status updates, 100s of followers, pics
Twitter Posts = 140 characters
Ideal You-Tube Video = 120 seconds.
Average Sales pitch: 60 seconds
< INFORMATION =
> Attention to go round.

7
Don’ttakemywordforit.
# 2 Best Selling Web Marketing Book.
VIDEO

8
Whatproblemscan Social Media solvefor my team?

9
WhatproblemscanSocial Media solvefor my Clients?

10
#1 Internal Communication
#2 Knowledge Sharing and Collaboration
#3 Connecting Sales Reps and Experts
SM 4 $alesTeams
#4 Mapping Client Needs/Values
#5 To work Smarter and be Prepared
08/08

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Explore Prospective Clients Promotions Build loyalty Move leads Pipeline Conceptual SellingManage Knowledge Internally Benchmark Competition Gain VisibilityShare Manage KnowledgeFindabilityPolls and Surveys Collaborate MapResearch

12
World’s largest environmental charity organization
Founded in 1961
“They can take actions via our advocacy network, donate, get RSS feeds, post banners on their social pages, view WWF videos and photos, and start discussions. We also invite them to take polls and comment on our stories so we can learn about what they find relevant and important.” -- Sarah Desilets, Social Networking Outreach
http://mashable.com/2009/06/24/wwf-profile/
NGOs are harnessing
the Power of
User-Generated Content.

13
[DON’T]
Sort of
Congress is harnessing
the Power of micro-blogging.
158 members of Congress Twitter (60% GOP)

14
In Social Media…”All products are like tampons. People don’t want to hear about them.”
– Josh Bernoff

15
Traditional Sales Strategy
Will you DANCE?
Social Media Sales Strategy

16
Social Media
Action Plan
Worksheet Exercise
10-15 minutes

17
Conclusion
Communicate about communicating and communicate about not communicating too. Once you have your strategy build your online legacy internally or externally, react fast, and don’t be afraid to accept the dance, Experiment moderately and make changes where needed. You’ll have fun too.

18
Thank you for your time.
Questions???
USBs/Evaluations
Contact : Angela Adrardancingsparrow@gmail.com
Find me on LinkedIn
Twitter: DancingSparrow