Good afternoon,Winkettes! Thank you for having me. Again, my name is Angela Quisumbing and I am excited to talk to you today about how to maximize your business with creative marketing and social media.
Let me start by giving you a little background about myself and what I do. I have an education in business, marketing, event management and strategic communications. I started blogging consistently when I became pregnant with my daughter. The Pinky Project is a where I share my adventures of being a first time parent. Once I decided to share my blog with others through social media outlets, such as Facebook and twitter, opportunities were presented to me on a regular basis:- To write as an authority on a specific subject such as date night,To have my own column within an already established website To represent local blog communities on the local news stationsTo become a teacher of social media and marketingNot only were doors opening for me, I met a ton of amazing people online, including my partner – SAM - I developed a huge network of like-minded women I might not have otherwise met, had it not been for social media. All of these opportunities and people have led me to where I am today. Founder of Mira Mesa Mom, a hyper-local community site dedicated to serving and celebrating moms in and around Mira Mesa, while promoting local businesses. And Co-Founder of SD Mom’s Night Out an event created for moms and businesses to connect in a welcoming environment…to relax, mix, mingle and network in disguise! Managing multiple social media accounts…These events have also led me here to you ;)
So without further adieu, let’s get go to work. First we’re going to look at some interesting online and social media user statistics.Go back to the basics of marketing Discuss why your business needs a web presence Briefly talk about the elements of what makes a great website And we’ll end with the most exciting information of all…-understanding the benefits of social media, and -I’ll show you some examples of how you can implement creative marketing and social media strategies to maximize your business
How many of you use the internet on a daily basis.Pick people from the audience Q: What do you use the internet for?You are not alone…there are over 2.3B internet users in the world as of Dec. 2011! Of those 2.3B world users, 27M of them are US user! That’s pretty much the entire US population, right?!There are also over 1B blogs worldwide…that means 1 out of 6 of us has a blog. Q: Let me see a show of hands of who currently has an active blog? LinkedIn - 150 million membersBefore I move onto the next stats, how many of you have a Twitter account? FB? Pinterest account? http://www.hattrickassociates.com/2010/02/how_many_blogs_2011_web_content/
Let’s face the Facebook stats! Everyone and their mama is logged on! Did you know that there are over 8M FB users?
And the newest rage is Pinterest! How many of you are familiar with Pinterest? Pinterest in short is a virtual pin board. Users can create multiple boards by categories…i.e food, home and garden, fashion, fitness…the sky is the limit. There are over 10M registered users already since they launched in May 2011! Pinterest is growing exponentially, they are actually growing much faster than twitter did when they first launched.One thing all of these social media outlets have in common…they are dominated by WOMEN! Note if time: Real estate use it for listing homes…Fitness Specialists use it to feature workoutshttp://www.vabsite.com/2012/02/pinterest-users-usage-trends-statistics.html
Let’s take a look briefly at the mom market, not just because this is my area of expertise, but because after reviewing many of your businesses and talking to many of you Winkettes it is apparent that your products and services cater to moms and women in general.In fact, the latest issue of Entrepreneur Magazine has a full spread about the capitalization on the massive influence mom bloggers have with national brands! If the big guys need to change their ways, so should small businesses. Moms use the internet to get support and guidance on making 69% of moms are likely to make purchases based on what they heard about a product or service through their online social networkMom’s love have a wealth of resources at their fingertipsSocial media has empowered us to make educated decisions about products and services we use every dayhttp://sheposts.comhttp://www.blogher.com/frame.php?url=http://www.slideshare.net/BlogHer/2012-social-media-final-v2
Not only women use SM to make decisions, they use it stay in touch with their friends. Moms SM is used for a variety of reasons, but the point is --- they are on it! What do all those numbers mean for you? Social media is essential to our business and marketing plans. Which brings us back to the basics.
How many of you have a marketing plan or even a business plan? Most of us when we started our business we were advised to create these docs. Why? Have you heard the saying, “People don’t plan to fail, they fail to plan?!” We all have goals, whether it’s personal or business. When we them down in the form of a plan, they become more real! I want to encourage each and every one of you to have a PLAN! More specifically, and for the purposes of this presentation, a strategic marketing plan! Make itFollow itRefer to itUpdate it
Every business decision you make, including adding social media to your business plan, should contribute to your overall business goals and objectives.In addition, we should always remember quality over quantity. Just because my competition is using Twitter, doesn’t mean that I have to. Just because my competition has 1000 followers and I have 100 doesn’t necessarily mean I’m doing a bad job reaching out.Know how to measure your success and do what you can handle. It is easy to get overwhelmed with all of the various social media outlets. BUT, by having a strategic plan and focusing on your goals and objectives you will be able to determine with outlets are right for you!
Here are some things to think about when developing your plan. If you can answer these 7 questions, you will have a good outline for your marketing plan, and a better understanding of your business.Pass this out as an exercise, don’t have time to go through all 7…
Part of using creative marketing and social media to maximize your business is having an understanding of why it is essential for your business to have a web presence. Having a web presence doesn’t just mean having a website anymore. It’s not enough to have website. We have to be creative in order constantly drive customers and potential customers to our websites, essentially getting to the bottom line of making a sale. Whether it means having a facebook page for your business, a twitter account, a linkedin page. Allow me to present to you my 5 reasons, coincidentally, the 5 E’s of why your business needs a web presenceExposure – getting people to know whoyou are, thatyouexistEducation – to educateyour clients and potential clients about you, yourproducts, servicesExpertise – to shareyour expertise and to show you are an expert in yourfieldEngagement – connectwith peopleEtiquette – with 2.3B people on the internet and with the majority of momsmakingpurchasingdecisionsbased on whattheysee online…youbetterbelieveitisnowproperetiquette to have a web presence
You only have about 7 seconds to get people’s attention onlineVery quickly, let me explain the elements of a great website from a users perspective:Accessibility Easy to navigateEasy to contact – make it easy for them to contact you for further information Less clicks the betterNice flowGood Content – RichRegular - through blogDesign Pleasing to the eyeTip: For those of you who are already dabbling in social media…make it easy for users to LIKE you on FB, follow you on Twitter or pin your posts to Pinterest. You can do that with widgets and plugins, etc. This is all part of integration which we will get into shortly.
So why does my business need social media? Think of Social media is an extension of word of mouth as well as tools (mostly free) to enhances your sales and marketing efforts. Build Relationships – strengthen your relationships with existing clients, foster new relationships with potential clients and strategic business partners – SDMNO did this, MMM used it to search for more contributors – you want to create brand advocates – people who will promote you w/o you having to ask!Build Reputation Increase Referrals – more potential reach with sm than w/o itIncrease Traffic – to your website, you can track this using campaigns on google analytics, helps increase SEO (search engine opt)Expand Network/Expand Client Base andgoes hand in hand with building relationshipsExpand Knowledge – your knowledge of what’s out there, what people are talking about, what your competition is doing - your customer’s knowledge, let them know what your up to, how are you involved in the community, what are you doing to make their experience betterIncrease Sales – reach bottom line – goes back to your goals and objectives as wellAs you can see it is necessary to implement social media for your business…
Before we go into the benefits of social media let’s review…What are the 5 reasons your business needs a web presence?ExposureEducation ExpertiseEngagementEtiquette It’s not enough to just have a website. And if youdon’t have a website, youneed to build one! Using social media to maximizeyour business isextremelybeneficial. And social media helpsfulfill the 5 E’s and lots more for yoursmall business. Some of thesebenefitsmaysoundfamiliar to you…Simple Integration – can be as simple as adding a button to your siteBrand Awareness – by putting your business online using sm more people will begin to recognize your brand, given that you create a consistent look and feel across the boardBudget-Friendly - tons of FREE tools, FREE to open an accountBuild Client Base Build Loyalty/Trust Self-Promotion – you have a sale going on, you’re supporting a local charity – share it, people do want to knowIncrease SEO (search engine optimization)Public Relations Share Resources – it’s easy to share your latest research findings, by sharing resources you build credibility, Spy on Competition – you can do this easily by setting up google alerts saving searches on twitterCustomer Service Market Research – ask for feedback, throw out questions, people love to give their opinionControl – you have control of what goes in/out, no middle manAnother form of Communication
These strategies may sound familiar, but when paired with creative marketing and social media. You will see the best results. Take advantage of…BloggingRead blogs, comment on blogs, and then blog. This is the doorway to all other social media marketing, when you have a blog it creates regular content for your site, increasing seo because it gives people a reason to come back. Write good content and write about what you knowPeople want to be Inspired, Informed, InfluencedGuest blog – increases credibility, gives links to your site, invite guest bloggers Highlight clients and experts in or related to your field – MMM and SDMNO highlight real moms and mompreneurs, sponsors, partners…in turn, the automatically share the post because it’s about themCross Promote Work out a deal with non-competing businesses to help promote one another’s servicesNewsletterNewsletters are easy to create, you can use google, mailchimpGiveaways/Contests be sure to follow the rules, for example FB requires a 3rd party site to host contests. Social Media PromotionsLike our page for a chance to win…like us or follow us and receive 10% off your purchase Stay connected Offline – host events, attend WINK and other networking meetings, come to our next SDMNO tweetup and event.
After deciding which networks to use…Add social media buttons to your website, newslettersFacebook Like, Twitter Feeds, RSS FeedsNewsletter SignupAllow social sharing buttons Make it easy for people to share your content Embed your blog and YouTube videos on your websitePromote Social Media on other Social MediaInclude on marketing material Use analytics to measure
Read slide…with a little practice and patience, you CAN grow a business online with using social media and creative marketing with little or no cost. SDMNO is proof. Sam and I realized the benefits of social media and we have used it as a primary resource to connect moms and businesses. imageshttp://www.elliance.com/aha/infographics/Social-Media-Building.aspx – info graphichttp://www.socialmeblog.com/2011/05/17/social-media-strategy-for-small-business/
Have a Plan – know your goals and objectives, know why you need social media specifically for your business, refer to it when you are lost, and update it when neededResearch – which tools are best for your business and audienceBe Consistent – across the board, same look and feel, develop a social media and/or marketing schedule, use free tools, create an editorial calendar Monitor your success– your sales, website traffic,track your likes on Facebook, Free tools Be Patient – like anything social media takes time, Set aside a time to work on your website and social media presence, and be a student of SM as it is not going away
BlogHerMari Smith Media BistroSocial Media ExaminerSocial Media TodayMore…Mashable, Social Media Today, Social Media Examiner, Tech Crunch, LinkedIn.Social Media TodayLifeHacker@MediaBistroSimply Zesty, DreamGrow, Brandchannel, Firebelly Marketing, Wired MagazineVentureBeat, BetaBeat, NTEN (for nonprofit tech), eMarketer.http://www.clickz.com/
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Maximize your business using creative marketing and social media
MAXIMIZE YOUR BUSINESS WITH CREATIVEMARKETING & SOCIAL MEDIA Angela Quisumbing, M.A. Founder/Editor, Mira Mesa Mom Co-Founder, SD Mom’s Night Out
ABOUT ME Life Events Education Business, Marketing, Event Management, Strategic Communications Career Event Planner, Entrepreneur, Writer, Marketing & Social Media Expert
OVERVIEW Online & Social Media User Statistics Back to the Basics of Marketing Why your business needs a web presence Elements of a great website Benefits of social media and why you need it Examples of how to maximize your business
STATISTICS As of December 2011 Over 2.3B Internet Users in the World Over 27M Internet Users in US Over 1B blogs worldwide Internet World Stats 2011
MOM MARKET 76% of Moms report using the internet for support and guidance http://sheposts.com 69% of Moms are likely to purchase a product based on what was heard through their online social network. Mom’s like having a world of resources at their fingertips Social Media has empowered Moms to use their research to make sound decisions
SOCIAL MEDIA A whopping 68 percent of women use social media to stay in touch with friends, as opposed to 54 percent of men Study Women Use Social Media More Than Men:
BACK TO THE BASICS:HAVE A PLAN Strategic Marketing Plan Make it Follow it Refer to it Update it
BACK TO THE BASICS:HAVE A PLAN Every business decision you make should contribute to your: Goals Objectives Quality vs. Quantity Measure your success Do what you can
SIMPLE PLAN Who is my ideal How will I build a customer? relationship with my DIY Marketing What are my marketing customers? goals? How will I measure What is my competitive success? advantage? What resources do I What will I offer need to get started? customer that will make them choose me?
WHY YOUR BUSINESS NEEDS A WEBPRESENCE5 E’s Exposure Education Expertise Engagement Etiquette
ELEMENTS OF A GREAT WEBSITE Accessibility Easy to navigate Easy to contact Less clicks the better Nice flow Good Content Rich Regular Design Pleasing to the eye
WHY DO YOU NEED SOCIAL MEDIA Build Relationships Expand Network Build Reputation Expand Client Base Increase Referrals Expand Knowledge Increase Traffic Increase Sales B2B companies that blog generate 67% more leads than those that don’t Social media helps B2B marketers improve search results -http://info.balboacapital.com
BENEFITS OF SOCIAL MEDIA Simple Integration Public Relations Brand Awareness Share Resources Budget-Friendly Spy on Competition Build Client Base Customer Service Build Loyalty/Trust Market Research Self-Promotion Control Increase SEO (search Another form of engine optimization) Communication
CREATIVE MARKETING IDEAS Blogs Content is KING, Context is Queen Inspired, Informed, Influenced Guest Blog, Highlight clients and experts Cross Promote Newsletter Giveaways/Contests Social Media Promotions & Incentives Marketing Materials Make a video Stay connected Offline
HOW TO INTEGRATE Add social media buttons to your website, newsletters Facebook Like, Twitter Feeds, RSS Feeds Newsletter Signup Allow social sharing buttons Make it easy for people to share your content Embed your blog and YouTube videos on your website Promote Social Media on other Social Media Include on all marketing material Use analytics to measure
HOW TO MAXIMIZE YOUR BUSINESS Integrate your website & marketing efforts with social media
HOW TO MAXIMIZE YOUR BUSINESS Have a Strategic Plan Do your Research Be consistent Monitor your success Be patient
GIVEAWAY & SPECIAL OFFER & INVITATION Giveaway (1) Ticket to SD Mom’s Night Out Event (2) Hours of Marketing & Social Media Consulting Q&A Evaluation Suggestions Special Offer $99 for a (2) Hours of Marketing & Social Media Consulting Special Invitation SDMNO Tweetup/Meetup, April 5th 6:30-8:30pm St. Germain’s Bistro & Café Encinitas